New track continues to surprise! Amazon big brand won the B round of financing

After the epidemic, the demand for various household products has seen rapid growth, and home fitness has become a new fashion of exercise, which has ushered in rapid development of the home smart fitness track. Many well-known fitness equipment brands have also been favored by capital.

Amazon fitness equipment brand CLMBR completes new round of financing

Recently, Amazon fitness equipment brand CLMBR announced the completion of its Series B financing, but the amount of financing and investors were not disclosed. It is understood that this round of financing will be used for brand growth , market expansion and other aspects.

In addition to this round of financing, CLMBR received three rounds of financing from October 2020 to June 2021, with a total financing amount of US $ 18.2 million. Many celebrities participated in the investment, including YouTube co-founder Chad Hurley , rapper and business tycoon Jay-Z , tennis star Novak Djokovic , NFL star Odell Beckham , etc.

At the same time, CLMBR also has a number of sponsorship resources for professional leagues. The brand has established partnerships with UFC and Kroenke Sports Entertainment, allowing it to showcase its products during live broadcasts of games, and also provide training equipment for UFC athletes, NBA Denver Nuggets, and NHL Colorado Avalanche players.

CLMBR was founded in 2018 and is headquartered in Denver, USA. Its founder and CEO Avrum Elmakis accidentally discovered that climbing is a very high-intensity aerobic exercise that can effectively exercise the body. Inspired by this, he launched the company's flagship product - the climbing machine .

(Image source: CLMBR official website)

It is understood that CLMBR 's climbing machine is equipped with a large touch screen and 3 handlebar positions for easy operation. It also has 11 magnetic resistance training programs and a surround sound system to guide exercise, which can effectively enhance consumers' sports experience . Moreover, the product has a very small footprint, requiring only 3 square feet of floor space and 8 feet of height to accommodate the entire machine .

The CLMBR official website’s introduction to the product specifically emphasizes the training effect of the climbing machine.

Compared to conventional exercise such as cycling, rowing and running, using a stair climbing machine can burn 60% more calories and exercise 86% more muscles in the body. Indoor stair climbing machine exercise is a low-impact, high-intensity exercise suitable for exercisers of all ages, body types and fitness levels.

Currently, CLMBR mainly sells related products to consumers in the US market through the brand's official website and mainstream e-commerce platforms such as Amazon and Best Buy. At the same time, Canada is also an important market for CLMBR, mainly selling products through the online shopping platform Treadmill Factory. In addition to online channels, CLMBR also provides products to gyms, hotels, physical therapy facilities, etc.

In order to make it easier for users to experience climbing machine sports, CLMBR has also opened offline gyms "StudioCLMBR" in Los Angeles and Denver, USA, where consumers can make reservations for related courses in advance.

CLMBR also offers a membership subscription service, which costs US$39.99 per month and provides members with online fitness courses, fitness data , online competitions and other services.

CLMBR also continues to increase its investment in technology and improve its products.

In 2021, CLMBR launched the world's first connected climbing machine, " CLMBR Connected" . This product can provide athletes with on-demand video courses and enhance the user experience through online sports guidance.

In September 2022, CLMBR released the second-generation climbing machine product " CLMBR Connected 02" , which upgraded relevant functions and can provide athletes with real-time exercise guidance and feedback.

CLMBR 's products are very popular in the US market. Previously, CLMBR launched a pre-sale on the crowdfunding platform Indiegogo and received orders worth US$500,000 in less than 24 hours.

Sports and fitness equipment are rising rapidly, with domestic sales booming and net profits soaring!

The long-term home confinement caused by the epidemic has caused more and more people to focus on home fitness, and the demand for fitness equipment has reached a new high in the United States and even the world.

According to the latest statistics, 77% of urban residents in the United States currently exercise at home more than three times a week , and 60% of Americans plan to cancel their gym memberships, which is expected to bring $10 billion in annual revenue to home fitness equipment .

According to survey data from Statista, about four-fifths of Americans own at least one home fitness product, and most respondents believe that online consumption can provide more cost-effective home fitness products. It is estimated that by 2025, the revenue of the US sports and fitness equipment market will be close to US$16.8 billion.

In 2021, sales of home fitness equipment in the United States reached 6.4 billion U.S. dollars, an increase of more than 60% compared to two years ago .

Previously, the American Heart Association recommended that Americans do strength training at least twice a week to promote heart health and improve physical endurance. Industry insiders said that in the past few years, the sales of cardiovascular equipment type fitness equipment accounted for more than 50 % of the total sales of fitness equipment in the United States .

According to a study by Ipsos, 79% of consumers worldwide have purchased fitness products. Americans spend an average of 6.3 hours per week on exercise and fitness , while the Dutch spend the most time, averaging about 13 hours per week. Research by Offerwise shows that 88% of Peruvians engage in physical activities, an increase of 31% from 2019 before the pandemic .

According to sales data from the e-commerce platform Linio, searches for fitness products on the platform increased by 91.5% in 2021. Among them, football, volleyball, and boxing products are the most popular, and home treadmills and exercise equipment rank second. In addition, rowing machines, elliptical machines, and exercise bikes also ushered in high sales.

Domestic big sellers also seized the business opportunity of fitness products, targeted the US market, and saw rapid growth in net profit.

Ningbo Damaichuangyuan Co., Ltd. mainly focuses on overseas markets, and nearly 90% of its revenue comes from overseas markets .

In the first three quarters of this year , Chuangyuan 's net profit reached 78 million yuan to 100.5 million yuan, an increase of 299.10% to 414.22% compared with 19.5441 million yuan last year .

In terms of sporting goods, Chuangyuan Co., Ltd. has rich experience in production, manufacturing and R&D.

Ruitfei, a subsidiary of Chuangyuan Co., Ltd., mainly sells home sports and fitness products, including dumbbell benches, gantry racks, weight-bearing equipment and trampolines . Ruitfei has been selling sports and fitness products through cross-border e-commerce since 2014 , and its products are sold to international markets such as Europe, the United States, and Japan . In the first half of 2022, Ruitfei 's orders in the United States exceeded 100,000 , with sales on the Amazon platform alone exceeding US$6.3 million , and sales on its official website reaching US$3.43 million .

Sports and fitness products have always maintained a very high popularity in the North American market , and the gross profit margin of related products is very high . Sellers can learn from the successful experience of big sellers, while exploring more potential subcategories and seizing business opportunities .

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