TikTok is testing videos that are five minutes or longer

As TikTok's user base continues to grow and business partnerships continue to advance , it is looking for new ways to maximize its growth .

Now, TikTok is testing another new feature , and some users are seeing a notification for this test in the app .

The update, shared by social media expert Matt Navarra , shows that TikTok will now allow some users to upload videos of up to five minutes in length, which could spark a major shake-up in how the platform is used .

Previously, TikTok has extended its video length limit several times , from the initial 15 seconds , to 60 seconds, to 3 minutes , and now to 5 minutes.

Interestingly, some users have been able to upload videos up to 10 minutes long , so TikTok may be testing what the ideal length limit is before rolling out the feature to everyone .

A longer time limit means more available space , which will enable TikTok to embed more advertising slots , once again strengthening the platform 's core competitiveness by giving users 5 minutes of editing time .

This will put TikTok in a more advantageous position compared to video competitors such as YouTube and Facebook . TikTok is considered the birthplace of short videos, and it currently dominates this field . Supporting the upload of longer videos will make it a more inclusive platform. Since TikTok can provide creators with relatively considerable income, creativity and development space, this will ultimately reduce the loss of creative talent on its platform .

However, will people welcome the long videos on TikTok , or does the platform ’s core appeal lie entirely in its entertaining short videos ?

The Chinese version of TikTok - Douyin has allowed users to upload 15-minute long videos since 2019. TikTok 's decision to extend the video limit to 5 minutes is not completely without market basis. Douyin 's more than 600 million users in China have provided it with test data.

This is a unique advantage for TikTok . Although many of the features launched by TikTok will be controversial at the beginning , Douyin's testing in the Chinese market has provided it with sufficient data foundation. They already know how users will react and the subsequent development situation .

Therefore, if users want to know what features TikTok will launch next , they can basically guess it by watching Douyin.

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