The number of orders increased nearly 50 times, and Shopee sellers made a fortune!

The "he economy" in the male consumer market has become a hot topic. According to Shopee data, in the just-concluded 11.11 promotion, the growth rate of the men's clothing category led the market. With the rise of the "he economy", those sellers who started to layout the male consumer market early on have also reaped great rewards.

The rise of the “he” economy has increased sellers’ orders by nearly 50 times

Relevant data shows that the sales of men's clothing have been on an upward trend in the past two years. With a market share of 100 billion US dollars and a population of nearly 700 million, the consumption power of men in Southeast Asia cannot be underestimated. "The Southeast Asian men's clothing market is in a steady growth state," this is the real feeling expressed by many sellers.

Today, men's clothing has become a blue ocean category with huge potential. At the same time, compared with most other fashion stores, its low frequency of new product launches and higher average order value have also become an important reason why more and more sellers choose to invest in it.

In the just-concluded Shopee 11.11 promotion, Yideng, which has been deeply involved in the men's clothing category for more than 10 years, delivered outstanding results: the number of orders increased by 7 times compared with normal days. In fact, less than a year after Yideng entered the platform, it had already entered the platform's men's clothing growth rate top list. In this year's 9.9 promotion, Yideng's order volume increased by nearly 50 times.

What is the secret to the rapid growth of orders? Yideng said this

As a company that has transformed from physical foreign trade to online, Yideng is headquartered in Guangzhou. Backed by the Guangzhou clothing industry belt, its strong supply chain advantage is very obvious. Mr. Yao, Yideng's operations director, said: "With the same cost and the same price, we can make better quality products, and we will have a price advantage over other sellers."

After witnessing the rapid development of cross-border e-commerce, the original offline business also began to focus on online. Based on the styles and sizes of existing products, Yideng chose the Southeast Asian market as its first stop. Shopee, which is well versed in the habits of Southeast Asian consumers and has great development potential, became its preferred platform for going overseas. Facts have proved that Yideng’s choice is correct, and its outstanding performance is the best example.

Source: Provided by the interviewed sellers

"The Shopee team has provided a lot of support for our operations." Previously, when Yideng was operating a physical store, he had a lot of product styles. If the same business model was applied online, all styles would be in stock, which would put a lot of pressure on the supply. In this regard, Mr. Yao especially thanked the platform account manager: " The platform team used data to help us lock in several flagship products based on the local market and category trends. When we encountered growth bottlenecks, they helped us diagnose the store, analyze market pain points, and put forward many constructive opinions and suggestions. "

With the help of the Shopee team, Yideng's product selection has become more and more accurate, and it has summarized its own user portraits and the characteristics of best-selling products in the market. Nearly 80% of Yideng's users are young people aged 18 to 25, of which male users account for nearly 80%. In terms of style preference, Southeast Asian consumers as a whole tend to prefer Japanese and Korean styles, but there will be certain differences in different markets. For example, Singaporean consumers prefer mature and business-style products, Thai and Vietnamese prefer products with bright colors and lively styles, and Malaysian consumers like the mature style and pursue a sense of design.

Yideng is now more comfortable with the task, creating its own new products and best-selling items through the platform's efficient marketing tools. "For new products, we will give a one-month or three-month cycle and spend a certain budget to achieve the effect of obtaining orders. Later, we will optimize advertising investment in real time based on data. For best-selling items, we will use third-party tools to check the conversion brought by the links, continuously optimize advertising keywords, and use platform search ads and associated ads at the same time." Mr. Yao shared. From the results, the effect of this approach is obvious.

Chinese sellers are digging for gold in Southeast Asia, and every link cannot be ignored

It is undeniable that more and more Chinese sellers, like Yideng, have found new market growth in Southeast Asia. However, a series of problems that followed have also hindered some cross-border sellers from continuing to conquer Southeast Asia, such as payment collection. Many sellers generally reflect that payment collection is one of the services they value most. Especially now, sellers are preparing for the year-end promotion, and many payments are about to be delivered, facing greater financial pressure.

Regarding cross-border payment, Mr. Yao, like many sellers, believes that safety, compliance, convenience and low withdrawal fees are the most important points to pay attention to. Compared with other payment methods, Mr. Yao obviously prefers Shopee official wallet: first, it has the official endorsement of the platform and is safer; second, it can be opened and withdrawn directly on the platform, which is more convenient and the payment can be received in seconds; not only that, the platform Shopee official wallet now has free withdrawal activities, which directly increases the seller's income and is more favorable.

“The platform will continue to optimize based on our feedback, so after we opened the Shopee official wallet, we recommended it to our friends. They are all using it now and told us that we should have recommended it to them earlier. There are now gradient rewards for withdrawing money using the wallet, and we ourselves have received advertising rewards, which is a real bonus!” Mr. Yao concluded.

It is reported that in order to improve the security and convenience of funds management for Chinese cross-border sellers, Shopee has launched a new "one-stop official cross-border payment service" - Shopee Official Wallet in cooperation with well-known licensed payment institutions. Shopee Official Wallet brings convenient, preferential, safe and compliant payment experience to Chinese cross-border sellers. Sellers can directly open the wallet service in the background of Shopee China Seller Center. Without jumping to a third-party platform, you can easily realize multi-store payment, fund management, currency exchange and withdrawal, and also support Vietnam site 0 exchange loss US dollar payment service.

Open a wallet now to enjoy benefits such as 0 withdrawal fees and better exchange rates. In addition, from September to December 2022, if you open a Shopee official wallet and successfully withdraw the accumulated amount, you will have the opportunity to receive advertising rewards up to $1,000! Easily have a new payment experience that is safer, more convenient, and more favorable.

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