Lazada 9.9 promotion concluded successfully, and many cross-border brands made it to the best-selling list!

9.9 promotion never stops, and there is no limit to the number of orders! If you can't find your Lazada e-commerce friends these days, don't worry, they are either shipping or on the way to ship. Last weekend, the Lazada 9.9 promotion officially came to an end. This event, as the pioneer horn of Lazada's cross-border e-commerce peak season in the second half of 2021, gathered the strength of all employees and achieved new highs in various data.

Lazada has 125,000 frontline logistics workers preparing for the 9.9 promotion, delivering the first order to consumers in as little as 13 minutes. Lazada's cross-border logistics protects a large number of cross-border merchants in China, helping them to obtain sufficient logistics guarantees and support when facing the surge in consumer demand during the 9.9 promotion.

Lazada's cross-border logistics relies on its smart warehouse network system and full-link service system to continuously reduce costs, increase growth and improve efficiency. During the 9.9 promotion, Lazada's cross-border logistics predicted the number of promotion orders based on the intelligent technology system, allocated collection in advance, achieved efficient response, comprehensive coverage, and increased the frequency of door-to-door collection on all routes. At the same time, special vehicles were arranged for targeted collection according to the needs of merchants , so that orders could be collected on the same day. Calmly responding to the explosive growth in collection demand during the promotion, the efficiency of parcels arriving at the warehouse increased by 30% compared to normal days .

During the Lazada 9.9 promotion, the surge in orders and the ultimate guarantee of delivery efficiency have posed higher challenges to the stability of Lazada's cross-border logistics. The distribution center operates uninterruptedly, and security checks are carried out in advance to ensure timeliness. The overall delivery time of packages is increased by 50% compared to normal days. In addition, by intelligently matching the best flights, 400+ flights are quickly allocated to ensure that the promotion orders arrive at the end efficiently and are shipped to the destination country at the fastest speed. A Thai user placed an order at 1 a.m. and signed for it at 12 noon two days later. It took only 3 days from the Chinese cross-border merchant to the consumer .

During the 9.9 promotion, LazMall pioneered the introduction of four special features: "Shocking Prices", "Personalized Brand Recommendations", "Brand Catalog" and "One-Click Brand Follow", which provided merchants with a more attractive mechanism and channel to attract users and subtly conveyed brand awareness to consumers. In addition, Lazada Bonus shopping allowance , as a very popular marketing tool during the promotion, attracted about 4.5 million users to collect during the promotion .

On September 8, Lazada Philippines and Vietnam launched the 9.9 Super Show, a star-studded online warm-up gala for the 9.9 promotion. In the Philippines, all channels received 1.9 million views. The audience and fans brought strong consumption power to the 9.9 promotion. According to statistics, the total consumption time of all users in the Philippines reached 180 million minutes during the promotion.

Lazada's built-in interactive game LazGame has launched a new Lazzie Star gameplay. Users can upgrade Lazzie to a superstar by completing a series of daily tasks and unlock exclusive "platform/merchant vouchers". The cute image and interesting gameplay brought stronger traffic to merchants during the 9.9 promotion.

In this year's 9.9 promotion, the order volume of cross-border furniture and storage categories surged by 1,500% compared with the same period of this year's Bday ; the traffic of cross-border computer internal and external accessories categories surged by 100% compared with the same period of this year's Bday . Among them, the sales of MUSSO gaming chairs in the Philippines site exceeded this year's 6.6 promotion by 14,600% in just 11 hours ; the family consumption in the Vietnam site led the mainstream, and the current 12-hour sales of diapers increased by 1,400% compared with the same period of this year's 7.7.

Click to view Lazada 9.9 promotion 12-hour report

Faced with the impact of a new round of epidemics in Southeast Asia on the consumer market, Lazada and various merchants went against the trend and faced the consumer challenges head-on. Before the big sale, all merchants and category clerks actively cooperated to target the needs of different sites and lay out big sale strategies in advance, ending the 9.9 big sale with impressive data.

Domestic products are going global at the same pace, with each brand having its own merits. First-tier domestic brands such as XIAOMI and UGREEN took the lead, sounding the clarion call for domestic products to go global; well-known cross-border medical device brands such as COFOE are going global at the six countries, igniting the first wave of consumption carnival in Southeast Asia in autumn; many new merchants such as FOREO and MUSSO are making their debut as dark horses, and they have entered the Lazada 9.9 promotion TOP list with dozens of times the number of orders during their first promotion .

Which merchants have a constant flow of orders, representing the new trend of domestic products in Southeast Asia? 9.9 has passed, what experiences are worth learning from and preparing for Double Eleven? This list of merchants is not to be missed!

After seeing the results of the 9.9 promotion, are you eager to join? After the 9.9 promotion, Lazada is about to usher in the peak season of the second half of the year. The Double Ten promotion, Double Eleven and Double Twelve will also come one after another. Preparations will continue and orders will continue to explode. It is the right time to explode cross-border orders!  

9.9 Big Sale