Another popular brand in Shenzhen has been banned, and Amazon's ban is still continuing...

Recently, Amazon has accelerated its pace of rectification, and both big sellers and small and medium-sized sellers cannot escape the bad luck. Overnight, the bloody storm in the cross-border circle kicked off. How many sellers fell in this storm of rectification, and among them, how many big sellers lost their glory and may disappear from the world forever ?

Shenzhen's popular brand V***op was banned and completely destroyed

An industry insider said that recently , a big seller in Shenzhen was completely wiped out, and the brand V***op was also banned . The ban on this brand of the big seller almost means that there is no hope at all . In this regard, an industry insider said "It is not surprising, but it is indeed regrettable."

Most of the brand accounts of this best-selling product were not spared, and the "battle" on the Amazon platform has come to an end for the time being . The editor went to search for this brand on Amazon's official website and found that it could no longer be found ...

Some are happy while others are sad. The successive demise of big sellers means that there will be more " rising stars " . But it also serves as a wake-up call for sellers : cherish the road you take on Amazon .

Amazon's account suspension is still ongoing. Recently , robot vacuum cleaners and other popular products have encountered problems one after another, and a popular aromatherapy machine was also unable to escape this disaster. A seller revealed that a popular aromatherapy machine that sold 2 million units a year was also shut down . An industry insider revealed that this popular product was probably blocked because it made a mistake that many popular products often make, and even the fake order records from 2017 were retrieved .

Some sellers speculated that the reason why this big seller was in trouble this time was probably because of the previous ranking manipulation. It has to be said that if settling scores after the event is Amazon's usual style, then this time it can really be regarded as a big overhaul of old scores.

The industry situation is grim. Considering various reasons and rules, some industry insiders said that the more BS brands are, the easier it is to be targeted. After the first in the category is down, the second in the list will repeat the same mistake in less than a week . Some sellers even said that there are already more than 50 links in their category that have become dormant .

In response to this, sellers said that Amazon is really too cruel. If that’s the case, then don’t try to be number one. If you become a big seller, you will die quickly!

The seller's store was closed, $4 million in funds were frozen, and $10 million in inventory was seized

Although Amazon has strictly prohibited incentivized reviews as early as 2016, the current situation shows that Amazon's crackdown is unprecedented in its intensity and determination, and those sellers who violate the rules are likely to be in danger. Amazon will not show mercy to any seller, whether it is a large seller or a small seller.

Recently, a report released by the Shenzhen Cross-border E-Commerce Association showed that tens of thousands of seller accounts have been blocked, causing the industry to lose more than 100 billion yuan (about 15.4 billion US dollars).

In this wave of account closures, a large number of Chinese sellers have fallen one after another. Among them, the stores of many industry giants have been blocked one after another, and the brands have fallen one by one. In addition, Shenzhen's big seller Zebao also disclosed at the end of June that the reason for being blocked was that it gave gift cards to buyers.

According to foreign media reports, more than 50,000 stores have been closed for suspected false reviews. One seller had $4 million in funds and $10 million in inventory withheld by Amazon, greatly affecting his business.

Many sellers are dissatisfied with Amazon's tough attitude and tactics. They believe that according to Amazon's usual practice, if any violation is detected in a store, an email warning will be sent, and the store can resume normal operations after the seller corrects the violation in time.

However, Amazon's tight grip this time has had a great impact on store operations. Some large and medium-sized enterprises believe that their legitimate rights and interests have been violated, so they plan to file a lawsuit against Amazon and seek government assistance.

This sudden wave of account suspensions really caught sellers off guard. Amazon has gone all out in this wave, and more and more sellers are bound to be implicated. Once a seller’s account is suspended, the number of brands that suffer is not just one or two.

A large number of operations were laid off and went it alone, and industry competition is intensifying ...

The industry was reshuffled, companies closed down one after another, and innocent employees were forced to leave. Overnight, a large number of operations personnel started looking for jobs again, but the reality was that the salary and benefits were far less than before.

With one road blocked, they had no choice but to choose another. Unwilling to accept low salaries, these operators had no choice but to go it alone.

In this situation, some people choose to join, and some choose to quit. Many small sellers said that since a large number of new sellers entered the market , the price war has intensified . As a result, not only did the orders not increase, but they were even worse than before . Therefore, these small sellers who could not hold on had no choice but to stop losses in time and quit as soon as possible.

The small sellers who struggled to operate but did not make any profit could only seek other ways out. Amazon, the platform that brought them so much pain and gain, now had to say goodbye ...

Although Amazon's crackdown is getting stronger and the number of big sellers going bankrupt is increasing, some sellers still prefer fake orders as a so-called "shortcut". Sellers with this idea agree that "fake orders are the fastest way to get results " and "it's the same whether you fake orders or not, and not fake orders is just waiting to die."

At the same time, many sellers also said that Amazon’s rectification was really "gratifying". It was the prevalence of unhealthy practices that led to chaos in the industry. This will give small and medium-sized sellers more opportunities.

In general, Amazon's account blocking action affects not only sellers and suppliers, but also tens of thousands of cross-border practitioners. Now, Amazon is also telling every cross-border practitioner with its actions that the platform's requirements will be stricter in the future, and the industry may face greater challenges.

Companies that have worked hard for many years have lost their glory, and famous brands have been banished. This wave of account suspensions has made sellers realize the ever-changing industry. At the same time, Amazon also warns from another perspective that both new sellers and old players on the platform must clearly understand what "winner takes all" means, and also understand that only by abiding by the platform rules can they operate in the long run .

The industry is in turmoil this year, and Amazon's operations are one after another. No one can predict what earth-shaking changes will happen in the next second.

For sellers, it is time to pay attention to the issue of "multi-platform development" again. It is not wise to "hang yourself" on one tree. For operators, it is always better to have more skills. Only when you have enough abilities can you have broader development. It is not the best choice to limit yourself to Amazon.

What will be the development trend of the industry in the future? How long can Amazon stick to this path? But one thing is for sure: compliance is something that all sellers must abide by ...

Amazon

title

Big Sell