It's a relief! Shenzhen Longhua cracked a fraud case involving agency operation

Under the background of the epidemic, the cross-border e-commerce industry has ushered in a period of prosperity. Traditional industries such as factories and cross-sector players are interested in trying it. In order to start quickly, some companies will look for agency operations, but they should be careful to distinguish. Recently, the Shenzhen Longhua Police cracked a case of online store agency operation fraud.

There are risks in hiring an agent to operate the store, but mistakes can also occur in the company's internal operations. On July 27, a company issued a penalty notice for operating a store incorrectly. The operator was fined 200,000 yuan and fired. How much did the company lose? Is such a penalty reasonable? We consulted a lawyer.

Shenzhen Longhua cracked a fraud case of agency operation

Two days ago, the official Douyin account of the Longhua Branch of the Shenzhen Public Security Bureau released a message that the Longhua Police successfully cracked an online store operation fraud case. The company's official website claimed that it could "make you a domestic and foreign e-commerce expert", and its claimed operation and promotion mentors included people with "5 years of cross-border e-commerce operation experience and proficiency in Shopee, Amazon, and eBay platforms".

According to Longhua police, they have received several reports recently, saying that the operating company they chose did not do any work for them, but instead charged them high operating fees. After investigation, the police found an online store operating company entrenched in Longhua and went to carry out the "arrest mission".

The police then entered the company and took the suspect under control. The police will collect evidence and conduct further investigation.

Judging from the video content, the company has about 20 employees . The company's background wall displays the "**度" logo and name, and the words "Integrity wins the world" are hung on the office wall.

According to Qichacha information, "**Du" company was established in 2019 with a registered capital of RMB 1 million. The company's business scope includes e-commerce, web design, software development and sales, etc.

According to the company’s official website, it has been deeply involved in the industry for 8 years, with business covering more than 200 cities, more than 1,000 monthly active users, and a 98% favorable review rate. It can provide services such as store entry, brand sourcing, product photography, visual design, course training, auxiliary operations, data analysis, marketing planning, etc., and its skills are very comprehensive.

"**Du" also provides users with senior operation teachers. The introduction of one of the operation and promotion instructors is as follows:

"5 years of practical experience in cross-border e-commerce operations, proficient in Shopee, Amazon, eBay platforms, and marketing methods for multiple categories. He has operated women's clothing, recorders, jewelry and other categories. He is good at data analysis and content marketing, senior store strategy layout, and an operator of stores with annual sales of tens of millions."

In the video comment area, one seller said, "I was also deceived by the Longhua operating company." Another seller said, "There were

I was cheated before. At that time, I just thought that the operating company was irresponsible and could not deliver what was promised after charging. I didn't expect that this was a fraud and a crime. "A supplier was helpless: "My factory was cheated on the Amazon platform two years ago, and the account was not given to us."

Netizens lamented, "Aren't those who work for the boss innocent?" They also reminded new employees to be careful when applying for a job in an operation company. Even if you are an artist and know nothing, you may be arrested like this one day.

Not only is there risk in operating on behalf of others, but there are also risks in operating your own business.

The operator was fined 200,000 yuan for setting a wrong discount

Recently, a case in which a cross-border e-commerce operator was fined 200,000 yuan for setting up discount errors has sparked heated discussion.

A company in Shenzhen issued a penalty notice regarding a serious incident of operating errors in a store. The general content of the notice is as follows:

Because ** repeatedly set up discounts and offers during the store operation on July 23 , more than 620 units of the company's main product ** were dumped at low prices , causing the company direct economic losses of about RMB 250,000. More seriously , the parties did not report the incident immediately after it occurred, but handled it on their own, which led to further losses . A similar incident occurred in the company a few days ago and strict publicity was made. This incident occurred again, with serious consequences and bad nature . It was dealt with seriously according to the regulations . In combination with the company's relevant reward and punishment system , the meeting resolved to punish the relevant persons responsible for this incident as follows:

1. The person directly responsible for operating the ** shall be fined RMB 200,000 and dismissed ;

2. Operations manager ** , who bears direct management responsibility , is fined RMB 50,000 and has his rank downgraded from ** to ** , with his salary reduced by one level simultaneously .

The mistake made by the operation was setting the discount incorrectly. Other companies’ operations have also made this mistake. During every big promotion, there will be reports from sellers about losses due to incorrect discount setting. But are these mistakes all the responsibility of the operation?

The economic loss caused by the operation of this company is indeed not small, amounting to 250,000 yuan, but the punishment it has to bear is also not small. It was named and fired by the company, and also had to bear a fine of 200,000 yuan. Operators, please be careful in your work!

Is the company's punishment of this operator too severe? This has caused discussion among industry practitioners. One person bluntly stated that if an employee seriously neglects his duties and causes significant damage to the employer, the company can terminate the labor contract, but the company is not a law enforcement agency and has no right to impose fines.

Should the operator bear the losses caused by itself?

The editor interviewed Lawyer Chen from Daxin Law Firm, who said that the loss involved was 250,000 yuan, and the company asked the employees (direct operators + operations managers) to bear all the losses. This is definitely not acceptable. According to the "Interim Provisions on Wage Payment", if the employee causes economic losses to the employer due to his own reasons, the employer may require him to compensate for the economic losses in accordance with the provisions of the labor contract. Compensation for economic losses can be deducted from the employee's own salary. However, the monthly deduction shall not exceed 20% of the employee's monthly salary. If the remaining salary after deduction is lower than the local monthly minimum wage standard, it shall be paid according to the minimum wage standard.

Lawyer Chen further stated that under normal circumstances, workers will only be liable for compensation if they cause economic losses to the employer "intentionally" or "by gross negligence". The company will have to bear the burden of proof to prove whether the worker has violated rules and regulations, operating procedures, professional norms, etc. "intentionally" or "by gross negligence".

According to attorney Chen, the company's decision to fire its employees and make them bear all the losses is neither in compliance with procedures nor reasonable at the moment.

It is understood that the company involved in punishing employees has a certain reputation in the industry. It has a presence on platforms such as Amazon, eBay, and AliExpress, and is considered a billion-level seller in the eyes of peers. The company mainly involves outdoor sports products, clean energy products, swimming pool robots, and health products. The headquarters is located in Shenzhen, and it has offices and branches in some cities in the United States, Japan and other countries . The company has an independent brand, and its brand ranks high in market share in the United States, Europe, Japan and other countries.

Whether you hire an agent to operate or the company operates on its own, there are certain potential risks in the operation of cross-border sellers. In most cases, the boss must monitor carefully and cannot be a hands-off boss.

Agent operation, Shenzhen