Shenzhen Amazon operations recruitment has dropped by 80%! The 2023 job search "map" is here

After experiencing a long period of lows in 2022, the cross-border e-commerce industry is still in the process of warming up.

Last year, the industry's Amazon operations recruitment volume dropped 70% from the previous year, and salaries also fell by 13%. According to convention, the industry will restart recruitment after the beginning of the year, but this year many cross-border companies' business policy is to "seek progress in stability", with less recruitment demand, and quite a few companies have bluntly stated that they will not recruit.

Practitioners also face a series of choices: In terms of work location, should they stay in Shenzhen or retreat to second-tier cities? In terms of job type, should they continue to work for Amazon or try independent sites? Where is the highest salary ... The editor has collected the operation recruitment situation and salary changes in more than a dozen popular cross-border e-commerce cities such as Shenzhen, Guangzhou, and Hangzhou, which can provide a reference for operators' job hunting in 2023.

Recruitment boom restarts, but many cross-border companies “do not participate”

Recently, when asked whether the Amazon operations team plans to recruit new people this year, many sellers said they would not. One seller replied: "There is only turnover, no recruitment. If someone leaves, their profitable products will be distributed to other operations, and those that do not make money will be directly cut." Another seller also said that this year they are no longer worried about the resignation of employees, and will let those who want to leave go without hesitation.

However, some companies are developing well and have moved to new offices this year to prepare for a big move. Their new round of recruitment has begun. One seller shared the company's recruitment standards for this year:

1. Science and engineering, preferably with data analysis background
2. Bachelor's or master's degree from 985 or 211, or a business background ranked high by overseas QS
3. CET6 is enough, no cross-border work experience is required, fresh graduates are also acceptable
4. A happy family and high standards for oneself (love reading or sports)

This is an adjustment made after one or two years of practice. The seller said that the company wants to achieve the integration of industry, trade and research, and liberal arts students are too emotional. Last year, almost all the English CET-8 candidates recruited were wiped out because they could not distinguish the primary from the secondary and could not figure out the logic. This time, the selection of science students is to select talents with rational and logical thinking as the leading factor, so as to reduce the overall recruitment cost.

Previously, the company also introduced some personnel from external mature cross-border companies, but most of them were not able to adapt to the local environment and overall could not be trained as quickly as new employees. Therefore, this recruitment will also be open to fresh graduates.

From the overall situation, the current recruitment enthusiasm in the industry is not as high as in previous years. "No expansion, steady progress" is still the business purpose of many companies. A seller believes that in the current economic environment , companies are mainly seeking stability, and cross-border people should be cautious about leaving. " After all, there are only a few companies that can offer higher wages, especially when your income is already good. "

However, some operations staff have a rigid need to change jobs, such as when the current company adjusts its structure or performs poorly; others have not found a suitable position since leaving their current company, so it is imperative to seize the recruitment wave.

Shenzhen leads the pack, the top 10 cities for Amazon operations demand are revealed

According to Zhiyouji information, the top ten regions in China with the highest demand for Amazon operations recruitment are: Shenzhen, Xiamen, Guangzhou, Hangzhou, Dongguan, Shantou, Zhongshan, Shanghai, Putian, and Changsha , of which Shenzhen accounts for 19.9%, Xiamen accounts for 6.7%, Guangzhou accounts for 5.7%, and Hangzhou accounts for 3.2% . Overall, the market demand and salary of operators are both declining, especially in cross-border e-commerce developed regions such as Shenzhen and Guangzhou, but in Hangzhou and other places, the salaries of operators have increased.

Shenzhen

Shenzhen is the country's cross-border e-commerce center. In 2022, the number of recruitment positions operated by Amazon in Shenzhen was 1,367, compared with 7.3k positions in 2021, and the market demand dropped by 81%; the average salary was RMB 11.5k, the same as the previous year.

(Changes in the number of job openings in Shenzhen over the years)

In terms of different salary ranges, the largest number of people earn 10k-15k, accounting for 34.1%. In terms of working time, the average salary of operators with 1-3 years of experience is 10.5k, the average salary of operators with 3-5 years of experience is 17.3k, the average salary of operators with 5-10 years of experience is 27.7k, and the average salary of operators with more than 10 years of experience is 33k.

Comparing different urban areas, Longgang and Baoan recruit the most. The average monthly salary of Amazon operators in Longgang is 11.4k, of which the majority earn 10k-15k, accounting for 44.4%; the average monthly salary of Amazon operators in Baoan is 12.4k, of which 40.6% earn 10k-15k; the average monthly salary in Nanshan District is 16.3k, but there are fewer e-commerce companies in the district; in addition, the average monthly salary in Futian District is 12.2k.

Amazon operations supervisor is also a high-demand position. In 2022, the number of recruitments for this position in Shenzhen decreased by 79% compared with 2021, and the salary and benefits decreased by 4%. The proportion of those with a salary of 20K-30K was the largest, reaching 36.1%.

Xiamen

Xiamen's cross-border e-commerce atmosphere is becoming increasingly strong. In 2022, Xiamen Amazon's operation recruitment volume is 499 positions, a decrease of 47% compared with 935 in 2021. In terms of education, most of them require a college degree or bachelor's degree, and require 1-3 years of experience or no experience limit; the average salary is 7.9k, a decrease of 13% from the previous year. Among them, the most people earn 6k-8k, accounting for 42.3%.

In terms of urban areas, Huli District has the most job openings, with an average monthly salary of 10.2k. Siming District has an average salary of 8.5k, Jimei District has an average monthly salary of 11.4k, and Tongan District has an average monthly salary of 7.9k.

This year, the market demand for Amazon operations managers in Xiamen dropped by 50%, and salaries dropped by 19%. The largest proportion of those earning 10K-15K salaries was 38%.

Guangzhou

Guangzhou is still an important city in the industry. In the same year, the number of recruitment positions for Amazon operations in Guangzhou was only 458, a decrease of 76% from 1.9k in 2021 ; the average monthly salary for operations was 9.4k, and the salary also decreased by 2%, among which the proportion of those with a salary of 8k-10k accounted for the largest proportion, reaching 25.3%.

(Comparison of recruitment volume in Guangzhou in the past two years)

Ignoring the educational background, in Guangzhou, the average salary for Amazon operators with 1-3 years of experience is 8.8k, 3-5 years of experience is 15.1k, and 5-10 years of experience is 28.1k. In terms of urban areas, the average salary in Baiyun District is 10.1k, the average salary in Panyu is 8.8k, the average salary in Tianhe is 10.6k, and the average salary in Haizhu is 10.2k. The number of recruitments in other urban areas is small and is not included in the statistics.

How is the employment environment for Amazon operations supervisors in Guangzhou? In 2022, the market demand for supervisors decreased by 76% compared with 2021, and the salary and benefits decreased by 4%. The proportion of those who received a salary of 10K-15K was the largest, reaching 34.9%.

Hangzhou

In recent years, the e-commerce agglomeration effect in Hangzhou has become increasingly obvious, and it is also at the forefront in the field of cross-border e-commerce. In 2022, the market demand for Amazon operations in Hangzhou decreased by 71% compared with 2021, and the average salary was 12.1k, an increase of 5% over 2021. Among them, the proportion of those with a salary of 10K-15K was the largest, reaching 31.4%.

In terms of qualifications, the average salary for Amazon operations with 1-3 years of experience is 10.2k, the average salary for 3-5 years of experience is 16.9k, and the average salary for 5-10 years of experience is 23.6k.

In terms of supervisory positions, market demand in 2022 decreased by 74% compared with the previous year, and wages and benefits decreased by 6%. The largest proportion of those earning 15K-20K wages was 36%.

Dongguan

Dongguan is adjacent to Shenzhen, has low operating costs, and is supported by a rich industrial belt. It is the base for many cross-border companies. In 2022, the market demand for Amazon operations in Dongguan fell by 52% compared with the previous year, with an average monthly salary of 8.6k, of which the largest number of people earned 6k-8k, accounting for 32.3%.

In the past year, the market demand for Amazon operations managers in Dongguan has dropped by 58%, and salaries have dropped by 17%. The largest proportion of those earning 10K-15K salaries is 46.3%.

Shantou

In 2022, the market demand for Amazon operations in Shantou increased by 105% compared to 2021, but the average salary was only 6.1K, a decrease of 15% compared to 2021. Among them, the majority of people earned 6K-8K, accounting for 47.9%. When recruiting, companies require a college degree, accounting for 60.6%, and require a bachelor's degree, accounting for 33.9%.

The market demand for Amazon operations managers has also increased significantly, up 150% from the previous year, but salaries have dropped 16%. The largest proportion of those earning 10K-15K is 36.8%.

Zhongshan

In Zhongshan, Amazon's recruitment volume in 2022 decreased by 27% compared with the previous year, with an average monthly salary of 7.3k, of which those earning 6K-8K accounted for the largest proportion, reaching 36.9%.

The market demand for supervisors dropped by 41%, and their salaries dropped by 15%. The largest proportion of those earning 8K-10K salary was 38.9%.

Shanghai

In 2022, the market demand for Amazon operations in Shanghai fell by 70%, but wages increased by 8%, with an average monthly salary of 12.7k. The largest proportion of those earning 10k-15k was 32.1%. In terms of qualifications, those with 1-3 years of work experience had an average salary of 11.2k, those with 3-5 years of experience had an average salary of 18.5k, and those with 5-10 years of experience had an average salary of 24k.

Compared with the previous year, the number of supervisor recruitments decreased by 73%, but salaries increased by 9%. The largest proportion of supervisors earned a salary of 20K-30K, reaching 34.2%.

Putian

Compared with the previous year, the market demand for Amazon operations in Putian decreased by 32% in 2022, and wages and benefits decreased by 5%. The average monthly salary of positions was 6.7K, of which the largest proportion accounted for 61.3% of the salaries, ranging from 6K to 8K.

It is worth noting that the number of recruitments for supervisory positions increased by 300% compared to 2021, and wages decreased by 8%. 43.8% of people received a salary of 8K-10K, accounting for the largest proportion.

Changsha

In recent years, Changsha has attracted more cross-border sellers. However , in 2022, the recruitment volume of Amazon operations in Changsha also dropped by 74%, and the operation salary dropped sharply by 22%. The average monthly salary was 9.1k, and those who earned 6k-8k still accounted for the largest proportion, more than 30%.

Recruitment of Amazon operations managers also dropped by 72% , and salaries dropped by 13%. The largest proportion of those earning 10K-15K salaries accounted for 51.6% .

In addition to the cities with the largest number of Amazon operations recruitment, the demand for operations personnel in other cities has also changed. The demand for this position in Nanjing has dropped by 67% , and the salary has dropped by 4%, with an average salary of 9k; the demand in Zhengzhou has dropped by 55%, and the salary has dropped by 2%, with an average salary of 7.4k; the recruitment volume in Fuzhou has dropped by 79%, and the salary has increased by 2%, with an average salary of 7.6k; the recruitment in Xi'an has dropped by 80% , and the salary has dropped by 9%, with an average salary of 7k.

This year, cross-border sellers are still mainly seeking stability, and the number of recruits in the short term may not be as high as in previous years. Practitioners may wish to broaden their minds when looking for jobs. Switching to development, independent website operation, or turning to Tik Tok, whose model is gradually maturing, are also options to consider.

For example, in Shenzhen, the number of independent station operators recruited in 2022 increased instead of decreased, and the average salary for operators was 16.2k, an increase of 29% over the previous year. The industry's demand for independent station operators has increased significantly. Other cities with more recruitments include Guangzhou, Shanghai, Beijing, Dongguan, etc., which practitioners can use as a reference when looking for jobs.

Amazon Operations