With transaction volume soaring by 350%, Korean e-commerce company ABLY has become the biggest "dark horse" in the fashion circle

The fashion shopping app " ABLY " operated by A b ly Corporation has exceeded 20 million app downloads and accumulated transactions of 600 billion won since its launch three years ago .

A BLY started as a "celebrity merchandise resale app" in March 2018 and has now become a fashion e-commerce platform that recommends products that match consumers' preferences based on fashion, home decor, and cosmetics . A BLY provides an "AI personalized recommendation service" that analyzes big data such as "products" and "purchase history" to connect various styles of products and users based on their tastes.

According to A BLY, the cumulative number of app downloads exceeded 10 million in March last year, and it exceeded 20 million in just one year. This is more than doubled compared to the same period last year, the fastest growth in the Korean industry! The cumulative transaction volume reached 600 billion won, an increase of about 350% over last year.

According to analysis, the increase in new market entries of various styles and categories and 4.15 million monthly active users are the main reasons for the steady growth of the A BLY platform.

A BLY has the largest market and the most products among all major fashion apps in Korea. Starting with micro-sellers , medium-sized and large shopping malls and branded fashion sellers favored by Korea's "Generation Z" ( people born after 1995 and 2000 ) have settled in A BLY stores. Recently, the category has expanded to include home decoration , handmade and cosmetics, and the cumulative number of markets has exceeded more than 14,000 , with an average influx of about 5,000 new products every day .

In addition, the activeness of A BLY users has also attracted widespread attention from the industry to the A BLY platform . According to the mobile index of IG Works , a mobile big data platform company , A BLY ranked first in the number of monthly users of Korean fashion shopping apps last year . A BLY also ranked first in the installation ranking and total usage time of new apps last month .

Not only that, the cumulative number of "product wishes" on the A BLY platform (that is, users are interested in products) has exceeded 300 million, and the number of product reviews has exceeded 12 million. These data all prove that users are actively using the A BLY application.

A BLY representative Kang Seok-hoon said, “We are working to combine a variety of products that incorporate the seller’s personality with the user’s interests, and to further improve user convenience based on A BLY technology so that consumers can more easily find and purchase products that match their preferences.

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