Sales volume reaches 183.5 billion yen! White goods in Japan are selling like hot cakes

It is reported that the Japan Electrical Manufacturers' Association said on the 24th that the sales volume of white appliances such as indoor air conditioners and washing machines in January was 183.5 billion yen, an increase of 20.7% over the same month last year.

It has reached a new all-time high with comparable statistics since 1986 and has been positive for 4 consecutive months, which shows that the coronavirus emergency has increased demand .

By product category, air purifiers grew 2.7 times to 14.7 billion yen, breaking the highest record in January ; humidifiers also performed well, growing 43.7% to 700 million yen ; hot plates grew 80.2% to 1.2 billion yen.

In addition, indoor air conditioners increased by 15.2% to 43.9 billion yen , and refrigerators increased by 18.1% year-on-year to 28.9 billion yen, maintaining steady growth .

People are happy to buy these home appliances , so what is the reason behind it?

It is reported that due to the impact of the epidemic , the situation in Japan is relatively serious. People are forced to stay at home, so they realize the lack of electrical appliances in their homes, so the demand for home appliances has increased significantly.

It is also possible that people had delayed purchasing electrical appliances due to the epidemic and started revenge consumption, so now the home appliance industry is beginning to pick up , which also means that consumers are beginning to improve their quality of life .

In addition, product updates are very fast, and the industry is constantly upgrading . Affected by the epidemic, the prices of some imported materials have also risen sharply, and the first to be affected is chips, which are now in short supply .

The rise in core raw material prices will inevitably bring about cost pressure. Under this circumstance, fluctuations in the prices of some home appliances are also in line with market laws.

Although under pressure from rising costs, home appliance companies are generally still full of expectations for 2021, hoping that their companies and even the entire home appliance industry will completely get rid of the impact of the epidemic and embark on a healthy and orderly development path.

Therefore, the survival of enterprises is still threatened , which requires each enterprise to make good decisions and stand out in the competition.

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