With annual sales of 40 million, niche products have become hot sellers. The Shandong cross-border sellers on SHEIN have already taken off in their careers.

"A major foreign trade province takes the lead", Shandong is not only a traditional manufacturing province, but also a strong province with great potential for developing cross-border e-commerce. In 2023, Shandong's total import and export value of goods reached 3.26 trillion yuan, which was formed by the efforts of more than 68,000 foreign trade operators , including 62,300 private enterprises . Recently, a spokesperson for the Shandong Provincial Department of Commerce also said that cross-border e-commerce will play a more important role in leading Shandong manufacturing branding, seizing the high end of the industrial value chain, and creating new foreign trade productivity.

On March 22 , the "Greek Flowers Bloom" - SHEIN Home Spring Investment Tour, hosted by the well-known fashion cross-border e-commerce platform SHEIN, will be held in Linyi, Shandong. It will communicate closely with local sellers on how to go overseas to make money, assist sellers to go overseas with high quality, and help Shandong-made cross-border trade achieve "a further step"!

This investment promotion conference aims to provide the latest SHEIN platform preferential policies and support measures to factory-based sellers , trade-based sellers and brand owners in special industrial belts such as bathroom, home furnishings, tools, storage, kitchenware, home decoration, cleaning products and home textiles, and work together with the industrial belts to seize the new overseas business opportunities brought by cross-border platforms .

Linyi, Shandong , known as "Yiwu in the south and Linyi in the north" , is an important trade hub in Shandong Province and even the entire northern region with its long-standing trade tradition and convenient logistics . Observing Shandong from the microcosm of Linyi 's industrial belts , it is not difficult to find that more than 40 characteristic industrial belts such as fishing gear, willow weaving, wigs, fitness equipment, and wooden crafts are gradually going global through the SHEIN platform , showing strong growth momentum in the global market .

Whether it is achieving annual sales of 40 million yuan , helping unpopular products become overseas hits , or saving 2/3 of the manpower in production and manufacturing... many Shandong sellers who have settled in the SHEIN platform are staging their own new overseas legend.

"8,000 orders shipped per day, 40 million yuan in annual sales" are figures that Qin Ligang, the owner of a tableware factory in Shandong, would never have dared to imagine three years ago. The geometric growth of performance stems from his early overseas layout three years ago, selling high-quality home and kitchen products on S HEIN .

When talking about the cooperation with SHEIN platform, Qin Ligang mentioned a key word "stability" : SHEIN's platform policies are stable and traffic is growing steadily, which makes Qin Ligang more willing to make long-term investments: "The policies and rules are very methodical, and any changes are reasonable, which allows us to cooperate better with sellers."

"We have been in business for exactly half a year, and our brand store has developed dozens of popular home textile products , many of which are on SHEIN's Best Seller list." This is the personal experience of Shandong seller Hu Wanan after he opened his own cross-border online store .

Hu Wanan, who has been deeply engaged in the overseas export of high-end home textile products for many years, had previously thought about entering the e-commerce platform, but the complicated initial investment in operational deployment, brand marketing, overseas warehouse building, etc. made him hesitate to enter.

It was not until he cooperated with SHEIN that he realized that a mature cross-border platform can provide sellers with not only sales channels, but also integrate the service ecosystem resources of cross-border e-commerce, helping sellers unload their burdens and go overseas easily.

The agency operation model that Qin Ligang , Hu Wanan and others cooperate with SHEIN is also the first choice of factory owners in many industrial belts . That is, the SHEIN platform provides full-service coverage including operations, warehousing, logistics, and customer service, allowing factory sellers to focus on improving their products.

In addition to the " agent operation " cooperation model, SHEIN also provides an " independent operation " cooperation option for sellers who already have overseas market experience and platform operation experience , allowing sellers to manage products and operate stores independently; the platform communicates with sellers on product selection and sales strategies in a targeted manner, and provides a variety of operation tools to empower and boost sellers' sales growth .

It is worth mentioning that all sellers, whether operating on behalf of others or independently, can enjoy the “zero-cost entry” policy when opening a store on the SHEIN platform , that is, zero entry fee, zero promotion fee and limited-time commission-free. Without any additional investment, they can own their own store on the world’s first-tier cross-border platform and achieve rapid overseas expansion.

Zhou Qiaole, a party supplies seller also from Shandong , was deeply touched by the digital support in the backend of the SHEIN platform store . Zhou Qiaole is proficient in using different digital tools, from logistics receipt to inventory management . Inspired by the digital management and "flexible production" capabilities of SHEIN's own brand, Zhou Qiaole also connected digital management tools to his Qingdao company and factory : " After cooperating with SHEIN , I also learned SHEIN's overseas expansion concept. The most intuitive change is that through digital management, the factory's efficiency has increased , saving a lot of unnecessary manpower. For the single warehouse sorting, I can save at least 2/3 of the manpower ! "

( SHEIN's regular marketing activities are very popular among overseas consumers )

In fact, for most industrial belt sellers, the original intention of doing cross-border business is very simple, which is to increase revenue and long-term development. If the business model is separated from revenue and steady development, it will not stand the test of time. The SHEIN platform has always been committed to providing sellers with efficient cross-border business strategies and a steady overseas system to support the global development of industrial belt sellers .

On March 22, at the SHEIN Home Business Promotion Conference in Linyi, Shandong , SHEIN will set up close business promotion personnel to help sellers to accurately diagnose and find the winning points for overseas operations in 2024. In addition, leaders of the Linyi Municipal Bureau of Commerce , leaders of the Lanshan District Bureau of Commerce, the president of the Linyi Wholesalers Federation , and leaders of the Linyi Cross-border E-commerce Association will also participate in the on-site sharing to help sellers' businesses take off.

SHEIN

Shandong

Cross-border sales