Sales increased by 1200%! The "children's beauty" market has arrived, a blue ocean market worth hundreds of billions of yuan

"Beauty and makeup for younger ages" has become a trend, and the children's beauty and makeup craze is coming !

Makeup is no longer exclusive to adult women, but also attractive to children. In recent years, we often see children's makeup tutorials on video platforms, and their love for cosmetics is beyond words.

Children's cosmetics are popular all over the world

In fact, children imitating makeup is not an isolated case. If you search for "children's cosmetics" on the Youtube platform, you can see many children's beauty makeup videos. Among them, the little beauty blogger Aima shared makeup tutorials on the website. At only four years old, she has more than 380,000 fans on Youtube, and the number of views of a single video has even exceeded 10 million.

Children's cosmetics have also become a trend abroad. In a media interview, 42% of Korean elementary school students said they have the habit of wearing makeup. For little girls abroad, beauty classes are also one of the weekend courses.

It is not difficult to see that children's cosmetics have become popular all over the world and are loved by children from all countries, and this group of "post-85s" and "post-90s" mothers are also very willing to satisfy their children's hobbies.

Data from an e-commerce platform shows that in May 2020, the overall sales of children's cosmetics increased by more than 1,200%. By 2024, the value of this blue ocean market is expected to reach 164.5 billion.

eBay, Amazon remove problematic children's beauty products

On various platforms such as eBay and Amazon , sales of children's beauty products are booming, but problematic products have also appeared one after another, threatening children's safety.

Previously, Amazon and eBay platforms had removed a children's cosmetics product because asbestos was detected in the eye shadow in the makeup kit . Asbestos is a carcinogen that can cause various diseases and even endanger life if inhaled and retained in the lungs.

Asbestos is cheap, so many cosmetics manufacturers "target" it to replace talcum powder and make huge profits. As such incidents occur frequently, the regulation of "adding warning labels to talcum powder" is implemented, because the target consumers of these products are children, and the ingredients and quality of the products are directly related to the safety of children's lives.

The editor would also like to remind all sellers that when selling such products, they must do their homework in advance and understand the ingredients of the products. Do not take chances and cross the red line. Not only will it endanger the health of consumers, but it will also be severely punished by the platform.

At the same time, the views of these post-90s parents on children's cosmetics have gradually changed. They have begun to look at cosmetics from the perspective of their children, and hope to cultivate their children's aesthetic abilities through children's cosmetics from an early age.

To sum up, the demand and market for children's cosmetics are gradually expanding, and this blue ocean market is attracting more sellers to enter.

Children's Beauty

Amazon

eBay