Some people have changed careers? Amazon is still the most profitable

Recently, some sellers have discovered that some of their friends in the circle have quietly changed their careers and started working in real estate sales and other fields.

This year, the topic of "It's hard to do business on Amazon" has been hotly debated. Can this platform still be done? Has cross-border e-commerce lost all its benefits? Some practitioners have this question in their minds.

In fact, compared with other industries, cross-border e-commerce is still a path with a higher return rate; and among all e-commerce platforms, Amazon is still a highly respected platform due to its large customer base and other factors, with great financial prospects.

My friend who worked at Amazon changed his career

Recently, a seller lamented, "I started using Weibo a few years ago and added a large number of friends who work at Amazon. Today, I casually took a look and found that many people have changed their careers. Some sell real estate, some work in human resources, some sell cars, some take the teacher qualification exam..." Another seller added that this is not only the case on social networking sites, but also on WeChat.

The editor also noticed that among the many friends in the same industry on WeChat, some people started selling fruits and clothing. Obviously, cross-border e-commerce did not bring them the expected profits, so it could only be a stop on their journey.

During the period when the legend of Amazon making people rich overnight was widely circulated, a large number of newcomers flocked in. However, due to lack of e-commerce experience or improper operation methods, most people would change their views on cross-border e-commerce after paying a considerable amount of tuition fees, and then leave in anger.

A factory-type seller complained that he joined Amazon after hearing from a friend that it was very popular, but after joining, he found that his business just couldn't take off, and it was others who were doing well. "I invested nearly two million and worked for a year but saw nothing, and part of the payment was frozen by the platform." The seller complained.

The difficulty of operating in the industry has increased significantly this year. It is difficult for new sellers with little experience to make a living. Even for old sellers, if they want to open up a new category without any accumulation, there is a high probability that they will suffer a lot of losses.

When going global, it is also important to find a platform that suits your company. One path may suit most people, but not everyone. Earlier, a seller made a fortune through Wish, and then switched to Amazon during the platform adjustment period. However, he opened many stores but saw no improvement, and finally had to leave the market. In the past two years, Tik Tok has become a new channel for promoting and bringing goods. The seller seized the opportunity and has now started to receive a lot of orders.

Overall, the industry situation is not optimistic, and practitioners are inevitably tempted to quit.

One operator said that Amazon is very competitive and sales this year are very poor, especially for premium stores. He has decided to change careers and is seeking advice from his peers about new industries . Because he did not receive any commission this year, one operator said directly that "it is too tiring and I still can't make any money", and it is foreseeable that he will not get any commission in the next few months, so he wants to change careers and become a service provider.

But Amazon is still promising. Another operator also tried to change careers. She applied for an English translator and website foreign language editor position. She passed the interview and the monthly salary was 12.5k, which seemed to be no worse than doing cross-border business. But in the end, she chose to continue working at Amazon because she felt she could make more money here.

While some people are changing careers, others are still rushing into the cross-border e-commerce track. If the entrants have certain advantages, then Amazon is still a relatively good choice.

Amazon still has the most money to make

At present, sellers are complaining about not making money on the Amazon platform and the serious internal competition. In this regard, an industry insider bluntly said: "Based on the current situation, working alone on Amazon is still better than working for others. You earn less now, but there are still many people who make millions of dollars a year."

Obviously, what most sellers say about "this year is more difficult" is relative. But when the overall market is not good, what industry can make you rich quickly? In terms of return on investment, cross-border e-commerce is still a good industry.

A person who has worked in logistics for more than ten years told the editor that he is preparing to switch to being a seller. However, he has no idea about the platform to choose. He is worried that opening a store on Amazon will not go smoothly, and he is also concerned about the poor backend management of Walmart or the large initial investment of other platforms. He is at a loss for a while.

According to sellers’ analysis, among multiple cross-border e-commerce platforms, Amazon is still worth doing business on, and in comparison, this platform is relatively friendly to both new and old sellers. A colleague has a similar view, and he frankly said that among so many cross-border platforms , Amazon is the most promising. If sellers work hard to accumulate on some small platforms, but the latter have the potential risk of bankruptcy, then once problems arise, all the sellers’ early efforts will be in vain.

After the July Member Day promotion, some Amazon sellers saw a rebound in traffic, with many people reporting an increase in orders and some products even sold out. A manufacturer that supplies cross-border sellers said that the overall order volume in June and July did increase significantly compared to the first half of the year.

Not only have the performance of old sellers increased, but some new sellers have also tasted the sweetness. Li Juan joined Amazon at the beginning of this year and has started to make a profit after operating for about half a year. She said frankly that Amazon is the best platform she has ever worked on, and it is not too late to join now. She feels that she has missed tens of millions of dollars before.

Li Juan previously operated other cross-border e-commerce platforms. Thanks to her accumulated experience in products and operations, she had a certain understanding of the consumption and aesthetic habits of Europeans and Americans, so she achieved good results soon after her products were put on the shelves.

Talking about her experience of entering the Amazon market this year, Li Juan said: "Compared with other platforms, I feel that Amazon is relatively easy to operate. The art design and pictures are all outsourced, and the products are shipped to FBA. I select a few products and slowly operate them. I find that the overall performance is good."

In Li Juan's opinion, Amazon is relatively friendly to new sellers if the following three points are achieved :

1. Product selection: Choosing the right product is the first step. You must choose it according to the aesthetics and preferences of European and American people, and conduct careful observation and testing ;

2. Advertising: In this situation, the natural traffic on Amazon has decreased and the order volume is not stable. Unstable rankings and sales mean unstable turnover, which means that the store's situation cannot be good. Therefore, it is critical to continue to do a good job of advertising to stabilize the order volume ;

3. Negative reviews: Negative reviews on Amazon have a high weight, so they must be controlled to avoid causing customer dissatisfaction, which may lead to returns or even negative reviews.

Li Juan's experience is not an isolated case. Some people fail in this industry, and others enter the market to make money all the time . The process of industry development is also a process of survival of the fittest.

As one cross-border seller said, it’s not that this industry is bad, but that it is not suitable for everyone; it’s not that it’s difficult to do business on the Amazon platform, but that the threshold for operation has been raised and sellers need to spend more time to refine their operations.

Amazon Platform

Cross-border e-commerce market