With over 14,000 five-star reviews, another hit product from Amazon is released!

In recent months, a nail art trend has emerged on social platforms such as TikTok and Pinterest, driving a surge in demand for related products.

According to a research report by Grand View Research, Inc., the market size of nail art will continue to grow at an annual rate of 6.8%, and is expected to reach US$25.8 billion by 2023.

Recently, a nail polish set has become a best-seller on Amazon, with more than 10,000 positive reviews.

It is understood that the product is sold at a price of US$27.99-28.99 per piece on the Amazon platform, with 19,121 reviews, including 14,601 five-star reviews.

Each product of this nail polish has 20 colors, with a total of 9 color systems for consumers to choose from. The set of products is quite rich. In addition to 20 bottles of nail polish, it also includes a portable UV/LED nail lamp, 500 transparent nail tips and 3 bottles of 7.5 ml two-in-one nail glue. Among them, the portable nail lamp is powerful and can make the nails dry quickly in just 3 minutes. In addition, the two-in-one nail glue can be used as nail tip glue and base glue at the same time , which can meet the various needs of different nail lovers.

Consumers in the review section generally believe that this product is rich in color and very easy to color. At the same time, the gloss of the topcoat can be maintained for a long time, making it very suitable for novice DIY manicures.

The long-term home confinement caused by the epidemic has promoted the development of the home DIY nail industry. The sales of related products have continued to rise in recent years. Even in the post-epidemic era, the demand remains strong.

For products such as nail polish, consumers are more concerned about having a variety of types and colors to choose from to meet different needs. Studies show that the demand for nail polish containing natural ingredients is increasing rapidly . It is expected that nail polish using natural ingredients will become the mainstream of the market in the next few years.

From the perspective of consumer groups, millennials have become the main consumer group in the nail market. This group focuses on personalization, spiritual consumption, quality and data, and advocates appearance.

For sellers in the nail art market, they can grasp the needs of this consumer group and promote related products on social platforms such as TikTok and Pinterest to increase store traffic and sales.

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