Barbie IP is popular all over the world, and sellers are making a fortune by taking advantage of the "pink fever"

It seemed that in an instant, pink suddenly became the theme color of the world. In the United States, men, women, young and old all wore decorations with pink elements to celebrate the contribution of this movie to gender equality.

In such an atmosphere, cross-border sellers will naturally not miss such a good opportunity. This global carnival will become an invisible marketing booster for sellers, adding fuel to their sales.

Data shows that the number of Barbie-related searches on Amazon and Google has increased significantly in the past week. Many sellers have made preparations in advance and are just waiting for the order volume to increase after the movie is released.

Recently, a seller on an independent website shared the good news, saying that he made a small profit with the help of the movie "Barbie".

According to the seller, he discovered last week that the "Barbie" movie was very popular after it was released in the United States. Many people deliberately wore pink clothes to watch the movie in the cinema, and they also saw a lot of related videos on TikTok.

So the seller considered taking advantage of this popularity and selected a product specifically for this group of customers for marketing. From the existing SKUs, the seller put a pink landing page on his Shopify store.

After the product was ready, we started advertising on TikTok. The product video used the same video that had been released before, but the background music was changed to Barbie-related music.

Because we wanted to capitalize on the popularity of the movie, we set a relatively aggressive budget when launching the ad. Fortunately, the result was good, and within a few days the daily sales of this product reached over $3,000.

The seller said that he would contact the influencers he had worked with before to conduct a wave of influencer marketing and make full use of this wave of traffic. He also said that since this product is still being sold, it is not convenient to disclose the specific product.

Seeing this kind of behavior of riding on the popularity, many sellers are worried about the risk of infringement. In response to this issue, the seller said that he only used the pink element, and everything else was his own, including the pictures and music, and there was no obvious use of Barbie IP.

However, the seller suggested that if you want to take advantage of the popularity, speed is the most important thing, because sometimes hot spots change very quickly, and if you don’t handle it well, it’s easy for the product to become unsalable. Sellers still need to conduct marketing based on their actual situation.

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marketing

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