What is Fans Pass? Fans Pass Review, Features

FansTong is a self-marketing platform for merchants on Alibaba International Station to independently display their products, corporate strength and other business dynamics. It accurately reaches buyers through content channels such as Feeds Channel and Wireless Store, obtains buyers' attention, trust and secondary return visits, and promotes efficient conversion of business opportunities. FansTong began on June 18, 2018.

Opening conditions

It is free to activate and is currently only open to star customers (1 star and above).

Open entrance

Log in to MA backend with the main account → Marketing Center → Fantong → enter the activation page.

Activation steps

Click the "Free Activation" button on the activation page and the "User Agreement" will pop up. Please read it carefully. After agreeing, the activation will take effect and you will enter the Fans Pass page.

Content Publishing

1. The upper limit of daily updates is 4, and the minimum number of updates per month is 15.

2. Product release direction:

(1) New and hot products.

(2) Video inspection and shipment (no more than 10 minutes, less than 500M, horizontal screen ratio of 4:3 is recommended, and content must comply with regulations).

(3) Graphics and text highlights (clear without watermarks, etc., recommended size 1280xp*720xp, 1-9 photos).

3. Marketing information: limited-time discounts, coupons, and big promotions.

How buyers can subscribe to seller updates

Buyers can enter the product details page by searching for products or recommending items on the homepage on the wireless APP, and click the "Follow" button on the store card on the product details page to see the seller's updates on the wireless Feeds channel; Buyers can enter the seller's store on the wireless APP or PC, and click the "❤" (Favorite) button at the top of the store to see the seller's updates on the wireless Feeds channel.

Advantages

1. More exposure opportunities: Occupies one of the four major traffic entrances of wireless APP, effectively attracting traffic; effective inquiry conversion rate is > 16%, which is the entrance with the highest conversion rate, without a doubt; high-quality content has the opportunity to be transmitted to the wireless homepage and search list.

2. Real-time dynamic transmission: Display your real-time dynamics through rich media such as pictures, texts and videos, and fully transmit new products, hot products, corporate qualifications, production conditions, product evaluations, exhibition conditions, etc. to buyers.

3. Build buyer trust: Transform traditional passive marketing to active subscription, which will increase buyer acceptance and willingness; continuously release high-quality content to deepen the buyer-seller relationship and trust, attract new customers, maintain potential customers, and recall old customers.

4. Fan data feedback: Fan data is visualized and fed back to content production through data analysis to promote a virtuous cycle.

Value

Buyer value: Feeds are very important information channels for buyers.

1. Efficient business decision support.

2. Peep into the stability of the seller.

3. Obtain exclusive tiered benefits.

Value to sellers: For sellers, Fanstong is a very important self-marketing platform.

1. Seller’s own marketing tools.

2. Customer retention.

3. Buyers are operated in layers.

Optimization Tips

1. Maintain a unified brand image.

2. Post updates regularly.

3. Find a fixed and effective time for posting.

4. Publish product categories.

5. Interact with customers.

6. Learn to use tools.

7. Learn to check customer preferences.

FAQ

Q: Why do I have Feeds channel exposure, clicks, and likes data even though I don’t have Feeds channel permissions?

A: Because the system will automatically capture your product information, store information, videos and other content, and display them in the Feeds channel to help you increase exposure.

When publishing the preview page of Fantong, the problem of the company name showing "COMPANY" has been reported and submitted. It will be implemented in the later product plan. It is recommended to reply to the customer that the correct company name will not be displayed when publishing the preview, and it will be displayed normally after the successful release. Secondly, regarding the number field below the company name, it is a number for publishing dynamic messages. It is recommended that customers ignore it. The demand has also been reported and it will be hidden later.

Q: What is the review time for FanPass?

A: The review result can be obtained within 24 hours after the normal successful release.

Q: Fantong-How many updates can be posted today?

A: Currently, there are 4 product and graphic feeds published per day, and 8 video feeds (computer + mobile) per day, for a total of 12 feeds per day.

Q: Why are there historically posted contents in Fan Channel even if I haven’t posted anything myself?

A: The content of Fans Pass includes the content automatically sent by the system and the content manually released by the merchant. Therefore, even if the customer has just opened Fans Pass and has not performed any operations, he will see the historically released Fans Pass content. These are all automatically released by the system.