Black Friday sale starts tomorrow, Amazon page changes

Tomorrow, Amazon's Black Friday online promotion will be launched on multiple sites including the United States, Canada, and the United Kingdom, and the promotion will last until November 27.

As the big sale approaches, Amazon's page display has been adjusted again. Previously, by modifying the list address page, sellers could view products after the 100th place, but yesterday many sellers found that this trick did not work. After modifying the page number, the page would become a dog and report an error. However, the front-end search Internet Famous has been highly praised recently. It brings together viral products on social media platforms such as TikTok, and is an effective channel for product selection.

The platform is not the only one with abnormalities . Due to the clustering of various Black Friday promotions, many sellers have encountered abnormal activity submissions. From the sales forecast, US retailers have accumulated too much inventory and are under pressure to sell at a low price. This year's promotional discounts will hit a new high, and cross-border sellers are facing a tough battle.

Amazon rankings change, making it more difficult for sellers to select products

For cross-border sellers, product selection is a continuous process. On Amazon, the best-selling list, soaring list, new product list, gift list, and wish list are important references for sellers to select products. The Amazon list page directly displays the top 100 products. Sellers can also modify the number on the list address page to view products after the second page of the list and learn more about category trends.

But yesterday, several operators discovered that the Amazon list could no longer view products after the second page, and the page would display an error message after modifying the number.

Sellers reported that refreshing or changing browsers multiple times did not solve this problem, and they could only view the top 100. The same situation applies not only to the US site, but also to the European site:

"I just tried it, and I really can't see it. I could see it a few days ago."

"I discovered this morning. I can't peek at products after 100."

"I really can't take it anymore. I was fine yesterday, but now I've turned into a dog. I'm scared."

"From now on, you can only look at the top 100 on the list. It will take some time to get used to it."

Daily checking of ranking changes is an important window for sellers to discover new opportunities anytime and anywhere. After Amazon blocked products ranked after 100, it became more difficult for sellers to find products with opportunities, and new solutions are needed to fill this gap. At present, some product selection software can also view products ranked after 100, and sellers can also learn from it. In addition, they can also use other product selection entrances on the platform, such as Internet Famous, which has received much attention recently.

Enter "Internet Famous" in the Amazon front-end search box , and you will see the Internet Famous Products page, which has the latest viral products . Click in and you can see the products that are popular on multiple social media platforms such as TikTok and Instagram. Many new products have been on the shelves for a short time but have already sold well.

Some netizens bought odd-shaped cleaning sponges here: "I happened to see a cleaning video on TikTok, and the cleaner was amazed at this funny-looking sponge. They have edges and corners that can get into corners, and I love them. Although it feels ridiculous, it is really useful."

Buyers can buy the most popular online celebrity products through this quick channel, and cross-border sellers can also use it as a new product discoverer. They can view the current hot products by selecting the product category. It is simple and convenient.

Sellers believe that the error message on the modified Amazon list address page may be a system adjustment or a common failure before a big sale. But what is certain is that there are many anomalies before Black Friday, far more than just this one.

A large number of promotions were submitted before Black Friday, and the event page was abnormal

According to feedback, the Black Friday North American Prime member exclusive discount price requirements have been updated, and the prices from the 17th to the 19th are higher than the prices after the 20th. Seller reminder: If you run a deal and also have an exclusive discount, the listing will not be displayed. It is recommended to manually turn off the exclusive discount first.

Sellers can give priority to reporting Prime member exclusive discounts from November 20th to November 27th. It is recommended to set up Prime exclusive discounts from November 17th to 19th separately to cover the entire time period of the Black Friday Cyber ​​Monday event as much as possible.

But in recent days, there have been problems with the event submission process. "The Black Friday Cyber ​​Monday member-only discount submission has been showing 'waiting for upload'. The Amazon system has crashed! It crashed too! Two or three years ago, when I submitted the Black Friday Cyber ​​Monday member-only discount, it crashed on the day or one or two days before. I didn't expect it to crash so early this year. It seems that I have to submit it a month in advance next year." A seller complained.

This topic resonated with my peers. "It happened to me too. After uploading the first time, it showed "Waiting for upload". I thought I was confused and didn't submit it. Then I uploaded it again, and it still showed "Waiting for upload". I knew Amazon must be crazy, so I just ignored it. The next day it showed "Scheduled".

Amazon customer service said that the current promotion traffic is high and the system may be faulty, which will be fixed later. However, sellers are already used to Amazon's promotions "falling off the chain". Although it is displayed as "waiting" when submitting, the page will show "planned" again after a few hours or the next day, indicating that the operation was successful.

On the eve of the Black Friday sale, sellers are busy submitting activities and checking for loopholes. What will the situation of this Black Friday be like?

Black Friday sales discounts set to hit new highs

Industry summary information shows that, including Amazon, 9 cross-border e-commerce platforms are all engaged in Black Friday promotions. As early as the end of October, Temu, Wish, and TikTok Shop started their promotions. Last week, AliExpress, Walmart, Shein, etc. also joined the melee and launched Black Friday promotions. The promotions of these platforms will almost last until the end of November or even the beginning of December. This is also one of the reasons why sellers reported that the order volume is still low even though the peak season has arrived.

In comparison, Amazon’s Black Friday promotion was almost the last to start. How much traffic can this last giant get?

The good news is that overall holiday sales will be strong this year . Adobe estimates that Cyber ​​Week, which covers Thanksgiving, Black Friday and Cyber ​​Monday, is expected to drive $37.2 billion in online spending, up 5.4% year-over-year and accounting for 16.8% of the holiday season .

Cyber ​​Monday is expected to remain the biggest shopping day of the quarter and the year, bringing in a record $12 billion in spending, up 6.1% year-over-year. Black Friday online sales are expected to grow 5.7% year-over-year to $9.6 billion, while Thanksgiving sales are expected to grow 5.5% year-over-year to $5.6 billion.

The bad news is that discounts are set to be unprecedented this peak season, with the biggest discounts expected to occur during Cyber ​​Week.

Retailers are dealing with an uncertain consumer environment. Major retailers such as Walmart and Macy's have too much inventory and may face pressure to clear them out at low prices. Consumers continue to deal with rising costs for food and gasoline, so discounts this holiday season will hit a record high, up to 35 % of the list price .

Adobe analysis shows that toys, electronics and apparel are expected to offer the biggest discounts: Toys are expected to be discounted by 35% of the list price ( 34% in 2022), electronics will be discounted by 30% (25% in 2022), and apparel will be discounted by 25% (19% in 2022). Other categories with significant discounts include sporting goods (24% vs. 10%), TVs (22% vs. 17%), and furniture/bedding (19% vs. 8%).

Is this a grand feast or a Hongmen Banquet? The seller will know when he takes inventory later.