Monthly sales of a single product are over 40,000, and another dark horse breaks through the siege!

Even the inconspicuous niche categories are selling like hot cakes.

The seemingly inconspicuous auto parts tools have become a dark horse in the trend. Founded 4 years ago, Fanttik has quietly risen in this category and has successfully created a number of niche hot products, which have topped many top charts and conquered countless overseas consumers.

Nearly 20,000 pieces of a single product were sold out , and another product became popular

Recently, a children's electric swing car from Fanttik has become popular, and its sales are also rising. From October 27 to November 25 alone, the sales on TikTok reached 17,200 units, with a turnover of 11.97 million yuan.

The reason for the explosive sales of this product is very simple, the related video went viral. A TikTok influencer posted a video of playing with his daughter on a rocking car, which soon received more than 8 million views. The rocking car became popular because of this, and many netizens asked "How can I have the same model?"

Even though the popularity of the video has gradually declined, it has not affected the sales momentum of the rocking car, which is enough to show the appeal of the product itself. It is understood that this rocking car is suitable for indoor and outdoor scenes, with both electric and manual operation modes, ensuring the safety of children while adding flashing wheels and Bluetooth music functions, which is very popular among children.

Fanttik, the company that made it , is a company that was established only four years ago and is affiliated to Yuanjian Co., Ltd. It can stand out from a large number of big brands and achieve many outstanding results. Naturally, the hit product is not just a rocking car.

Auto parts tools including car vacuum cleaners, tire inflators, electric screwdrivers, and energy storage power supplies are also its best-selling products. All of its product series have been on Amazon's best-selling list and new product hot-selling list many times.

For example, Fanttik's star product, the cordless car vacuum cleaner Slim V8 Mate, not only allows users to quickly clean every corner of the car, but also has features such as lightness and detachability. In August 2024, the sales of this product reached 4.85 million yuan, ranking third in the TikTok home appliance category.

Tire inflation products are also one of the company's best-selling products. Fanttik once took the first place on TikTok's weekly chart with its tire inflator. Today, its portable electric air pump x8 nano is the world's first lithium battery air pump. It is not only beautiful in appearance and small in size, but also has the functions of timely tire pressure detection and high-pressure inflation. In a single month, the product's sales exceeded US$1.78 million and sales exceeded 45,000.

One of the best-selling products is the electric screwdriver set, which had a total sales volume of nearly 70,000 units and a GMV of US$3.33 million by the end of October last year.

Based on the high number of cars per capita in the United States and the fact that most sellers believe that consumers will buy tools offline, Fanttik has taken a different approach and successfully created a niche online. Fanttik also has a hand in the energy storage field, which is a field that most of the top sellers have been deeply involved in.

Monthly sales exceeded one million US dollars, Fanttik sold out

As one of the earliest brands to sell mobile power on TikTok, Fanttik's products have also shown a good trend. As early as 2023, the sales of its EVO 300 exceeded 2,000+ in 30 days, and the total sales were close to US$300,000 at the end of the year.

If you search for "Fanttik" on Amazon , you will find that vacuum cleaners, screwdrivers, air pumps and many other products are at the top of the list, and the sales of these products in the past month are mostly 3K, 5K, or even 10K+.

Driven by the success of creating multiple hits and the strength of its products, Fanttik has also delivered impressive results. In November 2024 alone, Fanttik's monthly sales reached US$3.51 million, successfully ranking second in the TikTok tools and hardware category.

Looking back further, we can find that during Black Friday in 2023, Fanttik's single-day sales jumped to first place on the platform, and it also created sales of US$5.4886 million on the TikTok platform in nearly 30 days.

This has a lot to do with the effort Fanttik has put into its products. Benefiting from its advantages in design and technology, many of Fanttik's products have won recognition in the international market and have won the 2022 IF Design Award and Red Dot Design Award as well as the 2023 IF Design Award.

It is not difficult to see that Fanttik’s success is partly due to the quality of its products, and another very important reason is marketing through social platforms.

The TikTok platform is one of the reasons. Fanttik mostly chooses to cooperate with mid-level influencers, who have a small number of fans but high stickiness. Relying on short videos and live broadcasts, it can more accurately reach the fan group, arouse users' desire to buy through vivid situational displays, and successfully form single volume conversion.

In 2023, it had more than 7,900 TikTok partners, which successfully attracted traffic and converted orders, driving its Black Friday sales to the top of the platform. On TikTok, the #Fanttik topic had 60 million views, and most of the videos were from auto parts enthusiasts or home experience bloggers. On YouTube, brands have invested more in product content.

It is precisely this marketing method targeting different social channels that has allowed Fanttik to gain a large number of fans while also generating single-volume conversions.

Car-related products are popular, these are the hottest sellers

As we all know, automobile products have always been a rigid demand of overseas consumers. Take the United States as an example. It has the highest number of cars in the world, and the nearly 300 million cars in stock have successfully supported a huge car care market. Naturally, where there are cars, there is car care, but under the high labor costs abroad, many car owners prefer DIY cleaning and maintenance.

Just as the car vacuum cleaners and other products mentioned above are hot-selling, other car care-related products are also ushering in new opportunities.

On TikTok , a $19.99 absorbent towel has recently become a hot topic. It is understood that this towel comes from the Blackline Car Care store and uses microfiber weaving technology. It has successfully won the favor of many car owners for its advantages such as absorbing six times its own weight and leaving no marks.

Data shows that the towel sold 23,000 pieces in one month , with revenue estimated to exceed one million US dollars. On its store account, the number of views of related videos on cleaning towels soared, with the highest number reaching 11.3 million.

There are many similar car-related products. As early as the end of 2023, a video of "car wheel cleaning" posted by a guy went viral, reaching 22 million views, and also made this product popular, with 56,000 orders sold.

The guy sprayed the cleaning fluid on the car exhaust pipe and tires, and after a few seconds, he directly rinsed them with a water pipe. The car exhaust pipe and tires immediately became clean as new. It is precisely such a real use scenario that attracts the attention and purchase of many users.

In addition to cleaning towels and cleaning fluids, there are also many car care related products, such as car cleaning brushes, cleaning gels and other products that are hot-selling. On the one hand, this is based on the influence of the TikTok social media platform, and on the other hand, it is because car maintenance products are already hot-selling in the United States.

Auto Parts Tools

Fanttik

Hot sale