The recovery of the US aviation industry has driven the recovery of the travel goods market

As the epidemic in the United States eases and society gradually returns to normal, the U.S. aviation industry is gradually recovering, and the related travel goods market is also recovering.

According to McKinsey, in 2020, the US airline industry's revenue was only 40% of that in 2019. Travel luggage brands have also been hit hard, with Samsonite, the world's largest luggage company, seeing a 58% drop in net sales during the same period. However, the situation is improving.

A recent report from the Mastercard Economics Institute stated that domestic flight bookings in countries such as the United States, Australia, and France have exceeded pre-pandemic domestic flight bookings. The TSA (Transportation Security Administration) announced that more than 2 million passengers were screened on June 11, a number that was last reached 15 months ago. The luggage market has since recovered.

Currently, luggage companies are stepping up their expansion, planning to offer new products and open new stores in preparation for this comeback. Australian luggage company July saw a 95% drop in revenue during the pandemic, but as the market recovers, they plan to sell their suitcases, bags and travel accessories to U.S. consumers through their own website starting July 1.

After searching on Google Trends, the editor found that the search volume for suitcases has been on the rise in the past three months.

On Amazon, the rankings of related search terms are also rising, and the ranking of wheeled suitcases has risen by more than 90,000 places compared to last week.

In fact, the recovery of the aviation industry has driven more than just the luggage industry. A luggage company called Away has recently launched a series of flight travel products in addition to luggage, such as masks, compression socks, neck pillows and travel blankets, which have been successful and some products have been sold out.

In addition to flight supplies, people also need a variety of daily necessities and personal care products during their travels. Joe Derochowski, a consultant at the NPD Group, said that sales of travel irons and irons increased by 81% and 18% respectively from April 25 to June 12 this year compared with the same period last year.

The booming travel goods market is naturally a rare opportunity for sellers. However, sellers must also observe the market situation comprehensively and carefully during the product selection process, assess possible risks, and carry out refined operations.

Travel Products

US Market

suitcase