Snapchat releases five marketing strategies to prepare for the peak shopping season

Snapchat said it needs to take full advantage of the purchasing power of millennials and Generation Z. Millennials are the largest generation in U.S. history and are known for their impulsive spending habits. Generation Z also plays an important role during the holidays and has a huge impact on household spending. The two generations have a combined spending power of more than $4 trillion, providing business opportunities for a wide range of companies. Sellers can place ads based on the characteristics of these two generations.

Secondly, Snapchat recommends that sellers run ads as early as possible to build momentum for new products and increase conversion rates. Data shows that most Snapchat users will create shopping lists 2-3 months before Christmas. Sellers creating advertising campaigns at this time will help consumers write products into their shopping lists. In addition, Snapchat users' purchases will peak about a month before Christmas, and 72% of users plan to shop on Black Friday and Cyber ​​Monday. In other words, November is a great time to show the best deals. In December to January next year, sellers can stimulate consumption by listing delivery deadlines to show the urgency of shopping.

In the third point, Snapchat recommends that sellers use pictures, videos and audio flexibly in advertisements, which can inspire consumers to buy. Snapchat also gives three types of social media advertising formats, namely single pictures or videos, product highlights and story ads.

Snapchat also emphasized that after placing advertisements, sellers need to regularly check advertising data feedback and re-plan advertising campaigns based on actual conditions to keep up with the latest consumer trends at any time.

Finally, Snapchat recommends that sellers optimize the mobile experience. In 2021, 67% of e-commerce sales will come from mobile devices. Sellers can optimize the browsing interface, product layout, shopping process, payment process, etc. The editor learned that on the Amazon platform, the image display is slightly different on the web and mobile terminals. Sellers can explore the size of the image to optimize the display on both ends.

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