During the COVID-19 pandemic, consumers have become more dependent on online shopping. As the world enters the post-epidemic era, consumers' shopping trends are slowly changing ...
Two days ago, Amazon News released the latest shopping data for 2021. This shopping data provides a comparison of the consumption trends of American consumers this year and last year. Through this data, we can intuitively see that the lifestyle of Americans has changed significantly in the post-epidemic era.
2020 is the year with the most severe epidemic in the world. In 2020, people spent more time at home. In order to ensure the quality of life and happiness at home, the sales of household goods, electronic products, office supplies, home decoration and kitchen appliances on Amazon have increased significantly in 2020. For example, the sales of headphones increased by 130% year-on-year compared with 2019, the sales of gaming monitors increased by 150% year-on-year, and the sales of shelves and storage categories increased by more than 155% year-on-year.
By 2021, although the epidemic situation in the United States is still not optimistic, Americans seem to have adapted to coexisting with the new crown and slowly began to return to normal life. As a result, Americans' shopping habits have also changed accordingly.
According to Amazon, Americans will have more gatherings with friends in 2021. Accordingly, people's purchases of entertainment products, beauty products, and clothing are slowly increasing. Consumers are preparing for their social activities. In March and April 2021, sales of skirts, dresses, shirts, suits, evening gowns, etc. on Amazon have more than doubled compared to the same period last year.
As the epidemic control measures in the United States are gradually relaxed, people are preparing to go out, and the sales of products related to travel and outdoor adventures are slowly increasing. The sales of luggage increased by more than 460% year-on-year , and the sales of swimsuits, sunscreen, camping products, and sportswear also increased significantly.
As consumer shopping trends change, sellers should also provide consumers with more high-quality hot-selling products to meet consumer demand. But it should be noted that no matter what category of goods you sell, it is still important to improve the quality of your own services and products!
Amazon Platform Platform Information Shopping Trends |
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