One video sold over a million products! Another Chinese seller became popular on TikTok

It is the transition period between spring and summer, when the grass grows and the birds fly, and people go out for a walk. However, while ordinary people are still enjoying the beautiful spring scenery, many sellers have already keenly sensed the business opportunities behind it.

Doing American "handicraft" business

For cross-border sellers, product selection can be considered a very important skill. Some sellers often ignore some potential hot-selling products because they do not understand foreign living habits and consumption concepts, while sellers who are aware of the relevant needs can seize the opportunity to seize the market.

It is understood that a considerable number of people in the United States do not live in central urban areas, but live in small towns around big cities or in the countryside, where housing prices and living costs are lower. Americans living in such small cities usually have their own backyards or a small lawn in front of their doors.

Therefore, the daily lives of many Americans include the maintenance of these flowers and plants, and various tools are needed at this time. These needs have spawned a huge consumer market.

Against this backdrop, many domestic sellers have set their sights on the U.S. gardening market, and the industrial overseas brand VEVOR is one of them.

According to information, VEVOR is affiliated to Shanghai Sixun E-Commerce Co., Ltd., and its main products are tools and equipment. It has currently laid out multiple sales channels including Amazon, eBay, TikTok and brand independent sites. It is one of the leading sellers in the relevant field in China.

On Amazon, a retractable air hose from VEVOR has made it onto the BS list of the relevant category. Data shows that this product is priced at US$71.99, with sales of more than 600 units in the past month, 406 reviews, and an overall score of 4.5 points.

To an outsider, they may not even know what this product is used for, but to insiders, its importance is self-evident.

In addition to this retractable air hose, VEVOR has many other products that have performed well, such as multi-functional tool boxes, plant cultivation greenhouses, electric pesticide sprayers and other equipment. The huge product line is a guarantee of its revenue and profits.

Although VEVOR has been planning on Amazon for a longer time, its recent performance on TikTok seems to be more eye-catching.

With sales of nearly $1.1 million in 30 days, VEVOR is a big seller on TikTok

It was not until September last year that VEVOR opened its own store on TikTok’s US site. Unexpectedly, this choice brought the brand a second growth curve in revenue.

Although VEVOR has a wide range of product categories, including industrial products, kitchenware, home and garden products, garden products have always been one of its main categories.

As a product with strong seasonal attributes, VEVOR is well aware that it must be promoted at the right time and on the right platform to achieve the best results, and TikTok is undoubtedly VEVOR's best choice.

Data shows that in the past 30 days, VEVOR's TikTok store sales have soared to US$1.1 million, a significant increase from the GMV when it first entered the market.

Among them, the best-selling single product is the retractable garden watering hose, with sales exceeding 5,000 units in the past 30 days. Product information shows that the product can be automatically retracted, which is convenient for users to use and store in daily life, and is suitable for users who often need to water flowers or wash cars.

The reason why it became popular in such a short time is that TikTok influencers have contributed a lot to the brand. It is understood that VEVOR's store mainly relies on short videos released by influencers to bring goods.

Data shows that most of the internet celebrities who have worked with VEVOR are mid-level influencers with tens of thousands of fans, and these influencers usually have the personality of "often doing manual work", so their fan base is also potential users of VEVOR.

Previously, a family lifestyle blogger with 300,000 followers posted a video promoting VEVOR. The content posted by this blogger on a daily basis is mostly his daily activities in his daily life, so even if VEVOR's advertisements were implanted, there would be no sense of incongruity at all.

In the end, thanks to the blogger's introduction to the product and demonstration of its use, this video successfully brought VEVOR nearly 3,000 sales conversions, generating sales of more than US$280,000, equivalent to more than one million yuan.

Through cooperation with a large number of overseas influencers, VEVOR quickly became famous on TikTok. Of course, in addition to cooperating with third-party KOLs, VEVOR is also quietly operating its own official TikTok account.

Data shows that VEVOR's official account vevor_us has accumulated 39,200 followers, and two of its three top videos have achieved over a million views. A search on TikTok found that there are nearly 7,000 videos with the brand tag #vevor.

From the story of VEVOR, sellers can see the possibility of niche products overtaking others through TikTok. In the future, sellers in related fields may wish to try to market their brands and products through short videos, which may have unexpected results.

Are there still opportunities in the horticulture sector in the future?

Data shows that the global gardening market is expected to reach $130 billion by 2024, and the United States is the most developed country in the global lawn industry, with an annual lawn industry output value of more than $50 billion.

According to Frost & Sullivan's industry survey report data, there are currently approximately 250 million private gardens in the world , 100 million in the United States, and more than 80 million in Western Europe, Northern Europe, and the United Kingdom.

According to Garden Research, the average American consumer spends 14 hours a week in their outdoor garden; British gardening enthusiasts will spend an average of £30,000 on gardening supplies in their lifetime.

Such a broad market prospect has attracted many sellers to join in.

Worx : With an intelligent lawn mowing robot, Worx quickly captured the overseas market and ranked first in the global omni-channel market share. Currently, Worx is very popular in multiple categories on the Amazon platform. Its products rank first in the BSR of electric trimmers and workbenches, and are always ranked in the top 50 in the categories of car vacuum cleaners, screwdrivers, and blowers.

Elho : Elho is a gardening brand from the Netherlands. Its characteristic is that its products are 100% made of renewable materials. The energy supply of the factory also comes from wind power generation. Such an environmentally friendly brand tone is very consistent with the ideas of gardening enthusiasts. Through years of development, Elho has accumulated a group of loyal users.

Although the gardening market is still in the expansion stage, the competition is already quite fierce. Without excellent supply chain and marketing support, it is not recommended for new sellers to enter the market easily.

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