Shopee’s 11.11 promotion hit a new high, with cross-border live streaming orders increasing 39 times

On November 13, 2023, China's leading e-commerce platform Shopee's 11.11 promotion swept Southeast Asia and Latin America, triggering a national shopping wave. A large number of sellers and brands achieved great results. On the day of the promotion, the platform's transaction volume reached a new high of over US$1 billion. Shopee Live's cross-border live streaming sales achieved another success, with the number of orders soaring to 39 times the usual day; cross-border new sellers performed well, with the number of orders climbing to 18 times the usual day; the demand for quality consumption was high, and the number of orders on the cross-border Shopee Mall increased to 8 times the usual day. Mobile phones, tablets and accessories, beauty, women's clothing, fashion accessories, and home life are the most popular cross-border categories.

Shopee live streaming deeply empowers cross-border sellers to achieve strong growth in shipments

During this promotion, Shopee live streaming once again shined, with Shopee Live's cumulative views reaching 6.7 billion . Cross-border sales reached new highs: many sellers leveraged live streaming to attract massive traffic and boost consumer enthusiasm. Clothing seller Hang Fei attracted more than 6,000 new fans to the live streaming room through package discounts and gift delivery, effectively promoting order conversion, with live streaming orders accounting for more than 20% on November 11; well-known beauty brand SACE LADY launched limited-time, limited-quantity large coupons to effectively increase order conversion. On the day of the promotion, more than 400,000 people watched the live streaming, and live streaming orders accounted for more than 30%. In addition, the platform has added a large number of KOLs to join the live streaming ranks, helping sellers to open up traffic valves and reach more potential consumers.

New opportunities continue to emerge, and demand for all kinds of cross-border goods is soaring

Electronics: Mobile phones, tablets and other cross-border strong categories continue to be hot-selling in Southeast Asia, with the order volume increasing by 11 times on weekdays, and the order volume of kitchen appliances such as ovens, air fryers, and low-temperature cookers increasing by 10 times on weekdays. Baseus, an internationally renowned 3C brand, has been deeply engaged in scene marketing and, through an omni-channel marketing model, the order volume on the day of the big promotion was 13 times higher than on weekdays.

Fashion category: The popularity of knitted outerwear and sweaters for men and women has increased significantly, with the number of orders reaching 13 times the usual day. Luggage and other travel products are very popular, with the number of orders for luggage increasing by 11 times the usual day. ANTA, a well-known sports brand, mainly sells sports shoes, clothing, accessories and other sports equipment. It continues to use the China Seller Center to invest in Shopee x Facebook ads (CPAS) and use Shopee Affiliate Marketing (AMS) to improve the conversion effect of traffic, driving the number of orders for all stores on the site to exceed 46 times the usual day on the day of the big promotion.

Lifestyle categories: Pet food has become a real dark horse category with a 45-fold increase in orders. In addition, Southeast Asian consumers also took advantage of the big sale to stock up on household daily necessities, with orders exceeding 11 times the usual. At the same time, they actively prepared for the year-end holiday season, with gift packages, envelopes, red envelopes and other party-related supplies increasing by more than 10 times the usual. In addition, Southeast Asian consumers' enthusiasm for sports remains unabated. Yoga sports brand Moving Peach seized the platform's live broadcast trend and cooperated with officially recommended high-quality MCNs to broadcast frequently on multiple sites, double the live broadcast time, and combine new product releases, live lottery draws and other gameplay to efficiently harvest the big sale traffic. Compared with last year, the seller's live broadcast room traffic increased by 51 times, and the number of fans in the live broadcast room increased by 139 times.

Fast-moving consumer goods: The continuous improvement of people's health awareness has promoted the sales of health care foods. The number of orders on the big promotion day increased to 14 times that of normal days. Domestic beauty products continue to be popular. The international beauty brand Focallure has effectively attracted traffic through the marketing matrix inside and outside the site. The number of orders on the big promotion day exceeded 9 times that of normal days, and the number of orders for on-site advertising exceeded 7 times that of normal days. The number of orders for daily maternal and child products such as baby wipes and baby strollers reached 10 times that of normal days. The well-known maternal and child brand Boboduck increased Shopee x Facebook advertising (CPAS) and Shopee affiliate marketing (AMS) during the big promotion to attract local consumers to promote it, which pushed the sales of the entire site on the big promotion day to exceed 11 times that of normal days.

Logistics fulfillment is fully supported to ensure user experience

Shopee continues to optimize its logistics fulfillment service level, significantly improving the fulfillment time during the peak period of promotional orders, and increasing the competitiveness of cross-border sellers. In addition, a large number of cross-border sellers use Shopee's localized fulfillment service to prepare goods in overseas warehouses and domestic warehouses in advance, delivering products to consumers at a lower cost and faster speed, achieving an increase in orders. On the day of the promotion, the number of outbound orders from localized fulfillment sellers increased to 8 times that of normal days.

As consumption in Southeast Asia and Latin America continues to grow, more and more cross-border sellers are experiencing explosive growth during Shopee's promotions. As a leading e-commerce platform, Shopee will continue to optimize its own construction to benefit more sellers and consumers with a more complete one-stop e-commerce ecosystem.

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