“ The stock was sold out in one hour ?”
At 5pm on November 11 , one hour after the AliExpress overseas Double 11 sales started , a merchant exclaimed in the group . He then posted a screenshot of the full screen of order reminder messages on Xiaohongshu, which attracted many merchants to discuss in the comment area .
"The orders simply can't be stopped", "The inventory is too conservative", "Sales exceeded 24,000 US dollars in the first hour"... Soon, more and more merchants on social platforms posted screenshots of their orders, and some people said bluntly: "I feel what Double 11 is."
Picture description: AliExpress Double 11 sales are hot, some merchants are packing and shipping
During the first Double 11 Shopping Festival after the full hosting, merchants experienced a "boom in sales". Transpeed, a brand of home projectors , sold more than 10,000 orders of two products on the first day of Double 11 Shopping Festival, so busy that all the merchants came to the warehouse to pack and ship .
Zeuslap , an AliExpress brand that was recommended by Korean influencers, once again saw a huge sales boom in Korea: on the first day of sales, it surpassed the entire Double 11 sales volume last year, and directly broke through seven figures. Driven by full hosting, coupled with Zeuslap's pursuit of high-quality products and its understanding of Korean market consumption, the explosion of sales on Double 11 was both a surprise and expected. "The next six days were all growth, " said Mary, head of Zeuslap's cross-border e-commerce, happily .
The explosion on the first day of Double 11 made many merchants lament that "the stocking is still conservative". In fact , driven by the early growth of full trusteeship, merchants have increased their stocking. Data shows that the stocking volume of AliExpress Cainiao International Express Preferred Warehouse has increased 10 times year-on-year . However, some merchants still encounter the problem that "no matter how much stock they have, it can't keep up with the speed of consumers' orders." A merchant of electric lifting tables said excitedly: " The inventory that was originally planned to be sold for two days was sold out in one hour and was shipped out of Cainiao a few hours later! " Another auto parts merchant who mainly serves the Korean market sold out all the inventory in one hour after the sale started. He sighed again and again: "It's conservative, we have to replenish the stock quickly!"
New merchants also caught up with the explosion of orders during this Double 11. A maternal and infant merchant who had just opened a store for one month said that from the initial exploration and research, when only one product was put on the shelves every two or three days, now more than 300 products have been put on the shelves , and new products are continuously added. Sales also increased from 10 orders, 40 orders, and 100 orders per day at the beginning , to the current Double 11 day , reaching 21 times the order volume in October.
Orders must be placed quickly and deliveries must be fast too. On the eve of this year's Double 11, AliExpress and Cainiao launched the "Global Five-Day Delivery" service, creating the fastest overseas Double 11 in history. After the sale started at 4 p.m. on November 11, Cainiao's 16 cross-border preferred warehouses simultaneously began processing and sending out "Global Five-Day Delivery" packages, ensuring that cross-border packages were delivered to consumers in the UK, Spain, the Netherlands and other countries within five days. Picture: Cainiao International Express and AliExpress jointly sprint for the "fastest Double 11 in history" AliExpress Double 11 |
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