"Order in the morning, delivered in the afternoon" has become the norm in Guangdong, and Tmall Supermarket's South China Central Warehouse is open today

On the morning of March 1, Tmall Supermarket and Guangdong Provincial Department of Commerce jointly launched the "Spring Guangdong Benefit Season" event, distributing 300 million yuan in urban consumption subsidies in four cities, including Guangzhou, Shenzhen, Dongguan, and Huizhou. At the same time, Tmall Supermarket's South China Central Warehouse was officially put into use, continuously improving the express delivery speed of Guangdong Tmall Supermarket, and "order in the morning and deliver in the afternoon" has become the norm.

Photo : Tmall Supermarket and Guangdong Provincial Department of Commerce jointly launched the "Spring Guangdong Benefit Season"

Wang Qiang, deputy director of the Market Planning and Construction Division of the Guangdong Provincial Department of Commerce, said that the "Spring Guangdong Benefit Season" event is an important measure for Guangdong Province to vigorously boost market confidence and promote consumption. Tmall Supermarket plays a leading role and gives real benefits to consumers, contributing to the quality upgrade of consumption. Guangdong will continue to support the development of e-commerce platforms represented by Tmall Supermarket, explore new retail models, and bring new vitality to local consumption.

The reporter learned from the launch ceremony that in conjunction with the "Spring Guangdong Benefit Season" event, Tmall Supermarket has prepared 300 million yuan in urban consumer subsidies, which will last from February 22 to the end of March. Dong Cheng, general manager of marketing at Tmall Supermarket, said that so far, more than 3 million Guangdong consumers have received consumer subsidies, which is expected to directly drive consumption of more than 150 million yuan.

Picture/Tmall Supermarket City Consumption Subsidy Collection

In addition to consumer subsidies, the "Spring Guangdong Benefit Season" event also launched the "Guangdong Channel" on Tmall Supermarket, which not only gathered authentic Guangdong time-honored brands, such as Guangzhou Restaurant, Zhuxiang Garden, and Huangshanghuang, but also a large number of things that Guangdong consumers like to buy. "The venue has a special discount for Guangdong consumers. After the consumption subsidies and the discount activities are combined, the discount is even stronger than the Double 11. " Dong Cheng said.

As an important part of the "Spring Guangdong Benefit Season", Tmall Supermarket continued to increase its investment in Guangdong and launched the Tmall Supermarket South China Central Warehouse together with Cainiao on the same day. The South China Central Warehouse and Tmall Supermarket's satellite warehouses in Dongguan, Jiangmen and other places together have built a more comprehensive Guangdong local three-dimensional warehouse network to enable Guangdong consumers to place orders and deliver goods locally.

The delivery speed of Tmall Supermarket’s packages in Guangdong has been further accelerated. The opening of the South China Central Warehouse also means that in the very near future, 70% of Guangdong consumers will have their items delivered faster when they purchase from Tmall Supermarket. The express delivery experience of “order in the morning, delivered in the afternoon” and “order in the evening, delivered early the next morning” will become the norm.

It is understood that the South China Central Warehouse is located in the Guangzhou Cainiao Logistics Park, with a warehouse area of ​​more than 100,000 square meters. It integrates warehousing , picking, packaging and automated distribution . During peak periods, the average daily shipment volume will reach 1.2 million pieces, making it the largest and most comprehensive professional supermarket warehouse in South China.

Photo: Tmall Supermarket South China Central Warehouse is put into use

The reporter saw at the Tmall Supermarket South China Central Warehouse that the shelves are divided into different areas such as best-selling and transitional areas according to consumers' purchasing preferences. There are dedicated personnel in the food area responsible for expiration and safety management. The warehouse is equipped with automatic distribution center equipment, which automatically identifies packages and distributes them by destination . Express deliveries out of the warehouse go directly to community stations , further speeding up delivery.

In addition, this year Tmall Supermarket and Cainiao implemented delivery subsidies and rewards for couriers in Guangdong . Subsidies for home delivery and rewards for door -to-door services in old elevator-free communities and urban villages can increase the monthly income of couriers by 600 to 1,000 yuan .

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