What is Product Boost? Product Boost Review, Features

Product Boost can help merchants push high-quality products to more users, thereby increasing sales. Sellers only need to select products, set keywords, bids and budgets, and then Wish will push them to users with the greatest purchasing potential. Sellers' products will be displayed at the top of Wish's search interface and other locations.

Placement

Product Boost products will be displayed in search results, related product recommendation pages, and other locations on the Wish app and Wish website. Wish pushes products to users based on two factors: product performance (users' likelihood to purchase the product) and product bidding.

cost

When a seller successfully creates a ProductBoost campaign, two fees will be incurred: a single product registration fee and a bidding-based traffic delivery fee.

1. The registration fee is charged when the event is first submitted. Sellers need to pay $1 for each product participating in the event, and the fee will be automatically deducted during the regular payment cycle.

2. The traffic delivery fee depends on your bid and the traffic obtained by the activity. This fee will be automatically deducted during the regular payment cycle.

Bidding

When you create a campaign, you need to set a bid for each product ID. The bid is the price you agree to pay for every 1,000 traffic during the campaign. The minimum bid is $0.1 per 1,000 traffic.

Keyword selection

Keywords should be relevant to your product and accurately describe your product.

For example, if you have a yellow summer dress with a floral print, the keywords you might want to use would be: summer dress, women's dress, yellow dress, floral dress.

For a portable bluetooth speaker, the recommended keywords are: portable speaker, bluetooth speaker, wireless speaker, speaker, portable audio.

Payment Methods

1. Wish account balance;

2. Special promotion funds provided by Wish;

3. ProductBoost balance

4. ProductBoost quota.

effect

1. Accelerate product exposure. Products participating in Boosted will get a better position in product rankings.

2. Increase product traffic and sales. If your product is relevant to consumers, they will get more traffic.

3. Highlight your best-selling products more quickly and tell customers which products are super hot-selling.

PB activity duration

How long is the appropriate duration for a ProductBoost campaign? This depends on the nature of the product:

1. When running a PB campaign for an old product for the first time, you need to set up several shorter PB campaigns to test whether the product is suitable for PB drainage, that is, whether the increase in traffic brought by PB has brought about an increase in sales volume of the same proportion or higher.

2. For the first PB campaign for a new product, it is also necessary to set up a shorter PB campaign, usually 2-7 days, and not too long; during the campaign, continuously adjust the budget and bidding combination to achieve the best campaign effect.

3. For mature products, longer-term and higher-budget PB activities are needed to maintain sales. Usually, the duration will exceed 7 days, but not too long, because as time goes by, the keyword effects of the PB activities of mature products may weaken, or the product itself may change and need to be adjusted in time.

PB activity optimization elements

1. Product pictures;

2. Product selection and pricing;

3. Keywords;

4. Bidding and budget;

5. Conduct AB testing on keyword groups of PB activities.

PB activity applicable products

1. Products that have achieved success on other platforms.

2. Fashion trends, seasonal products with high demand.

3. Products that are not available on the platform and are novel to users.

4. Products with competitive quality and price.

5. The budget should allow each product to be allocated at least tens of thousands of traffic.

PB activity creation steps

1. Select the “Create Campaign” option from the ProductBoost menu bar.

2. Set in the "Activity Settings" area

Campaign Name: This is how you identify your campaign. Please note: All campaigns have a unique campaign ID, which you can find by clicking on the campaign URL.

Budget ($): The maximum amount of traffic you agree to pay during the campaign. If you want to remove the campaign budget cap (no budget limit), enter "0".

3. Set in the "Activity Plan" area

Event start and end time: The start and end time automatically filled in by the system shows the planned period of the event. The event starts at 00:00 (Pacific Time) every Monday and lasts for one week. The time to submit the event must be before 23:59 (Pacific Time) on the Friday before the event starts.

4. Set in the "Promotional Products" area

Product ID: This is the product you want to submit for ProductBoost. Enter only one product ID per line. To add more products, click "Add more products". You can submit up to 200 product IDs per campaign. You will pay a $1 entry fee for each product you submit.

Bid ($): The amount you agree to pay for every 1,000 traffic of the active product. The minimum bid price is $0.1/1,000 traffic.

Keywords: Keywords related to your product. Please use commas to separate keywords, for example: "fashion, summer dress, striped dress". Submit up to 20 keywords for each product.

5. Click "Save" to save the activity content you filled in; click "Save and Submit" to submit the activity with the preset start time.

The event starts at 00:00 (Pacific Time) every Monday and lasts for a week. The submission time for the event must be before 23:59 (Pacific Time) on the Friday before the event starts.

6. The first activity was created successfully.

You can view active campaigns by navigating to the List Campaigns page under the ProductBoost tab.