Foam-based personal care products are popular, with the United States being the largest market

According to Technavio’s recent market research, the market size of foam-based beauty and personal care products is expected to increase by USD 2.04 billion during 2021-2026 , at a CAGR of 7.3%.

The report shows that the market for foam-type beauty and personal care products is relatively fragmented, with no absolute giant. Merchants usually use strategies such as product innovation and low-price promotions to compete for the market.

In North America, the market size of foam-based beauty and personal care products is expected to grow by leaps and bounds, and the United States is the main consumer of such products in North America.

However, the market growth rate of foam-based personal care products in North America will be slower than that in other regions such as Europe and Asia.

With the rise of emerging markets such as Southeast Asia, the per capita disposable income in the region continues to increase, and consumers' budget for personal care products is also gradually increasing.

It is reported that local businesses are also increasing investment in developing new products and actively formulating pricing strategies to attract more consumers.

Some businesses choose to take a boutique marketing route, which can yield greater profit margins.

On the other hand, manufacturers are also stepping up the innovation and development of organic foam products, which do not contain harmful ingredients such as sulfates and formaldehyde, and insist on using high-standard production processes.

As more and more innovative products enter the market and consumers' recognition of organic foam-based personal care products continues to increase, the market size of foam-based beauty and personal care products will achieve further growth.

However, some unscrupulous businesses see the market dividends and want to get a piece of the pie. They take advantage of the rapid development of the industry to sell counterfeit and shoddy products. Most of these products are made of inferior ingredients and may be harmful to consumers' health.

The rapidly growing e-commerce penetration rate in Southeast Asia has further fueled the sales of counterfeit and shoddy products.

In addition, the price of this product is also very low, which will also have an impact on the sales and pricing strategies of genuine suppliers.

However, such counterfeit and shoddy products are destined to be abandoned by consumers. As a cross-border seller, you don’t need to worry that these products will have too much impact on your business. The way to survive is to focus on product research and development and customer experience.

USA

Beauty and Personal Care