What is Konga

Konga is one of the largest online stores in Nigeria, with product categories covering health, healthcare, mother and baby, personal care, etc.

Overview

Konga has a huge database with over 2 million followers on social media.

The number of buyers on the platform exceeds 50 million;

·Platform commission is as low as 3%, and opening a store is free;

SellerHQ is there to support sellers all day long.

Platform entry conditions

·Do not sell counterfeit products;

The seller is responsible for the insurance of the package;

Copyrights should be respected and should not be infringed or misappropriated;

· DVDs with pornographic images may not be sold;

·You may not sublease the account or sell it to a third party;

·No activities with gambling, lottery or other characteristics are allowed;

Products sold must be certified by relevant organizations.

How to sell on Konga

1. Visit https://www.konga.com/sell ;

2. Click the "REGISTER NOW" option on the page, and you will be automatically redirected to the form page;

3. Complete and submit the form to create your seller account;

5. Pay attention to uploading high-resolution product pictures, and the product description should be accurate and attractive to attract customers to buy your products;

6. Konga will notify you that the order has been received;

7. You only need to pack the products and deliver them by yourself or send them to the cooperating logistics service company. To get good customer reviews, please ensure that the delivery is on time. Good customer reviews can also bring you orders.

Specific process of settlement

1. Overall process: Click here to visit the website; click the "Register Now" option, and the webpage will automatically jump to the form page that needs to be filled in; submit the form to create a seller account; after the information is verified, you can sell goods.

2. Specific steps:

(1) First, fill in the basic information of the store.

(2) Then comes personal information: name, mobile phone number, address, etc. Filling in the number is not just for verification. When the seller receives a new order, the platform will send a message to notify the seller. The platform can also notify the seller of a new order by email.

(3) Next, you need to authenticate. Konga will send a verification code to the email address and mobile phone number we provided. After submitting the verification code, click verify&continue to jump to the account login page. Enter your email address and password to enter the store backend.

(4) After entering the store backend, you need to upload your personal information and complete the store settings. Then the entire Konga entry process is OK.

Platform Logistics

The logistics mode of storage and distribution by Konga platform warehouse is referred to as FBK. Sim Shagaya, the founder of Konga, said at the Nigerian e-commerce conference last year that Konga not only wants to become an e-commerce platform, but also wants to establish its own logistics system to ensure the rapid delivery of goods across the country. Now Konga has established its own logistics company Konga Express, and will no longer use third-party logistics companies such as DHL as before.

FBK is somewhat similar to Amazon's FBA. Konga will deduct storage fees based on the weight of the product, and you need to mark the packaging boxes yourself, and store the products from 9:00am to 16:00pm. Products that Konga considers to be dangerous goods cannot enter the FBK warehouse. Konga currently has three warehouses, located in Lagos, Abuja and Port Harcourt. The advantage of using FBK is that sellers can receive payment within three working days after the order is delivered. If it is delivered through the FBM channel, it will take up to 7 days.

FAQ

Q: What are the requirements for product images on the Konga platform?

A: The platform requires images:

White background, no watermark or text;

The shooting environment is well-lit;

Product images should take up 80% of the image.

A listing must have at least one picture and at most five pictures.

Resolution is 500*500x pixels;

The size should be between 100kb and 2MB.

Development History

-Konga was founded in 2012.

-In early 2013, Konga raised $10 million in Series A funding from Investment AB Kinnevik and Naspers.

- In late 2013, Konga closed a $25 million Series B funding round from previous investors Investment AB Kinnevik and Naspers, which was the largest investment round raised by an African startup at the time.

- In late 2014, Konga completed a $40 million Series C funding round from Investment AB Kinnevik and Naspers, the largest round raised by an African startup to date.

- In January 2015, Konga was ranked as the most visited Nigerian website by Alexa Internet.

- In June 2015, Konga launched payment services in partnership with commercial banks.

Domain name dispute with Jumia

In 2014, Jumia and Konga went to court over a domain name dispute because Jumia registered multiple Konga-related domain names outside Nigeria, including konga.cd (Côte d’Ivoire), konga.cm (Cameroon), konga.ly (Libya), etc. Konga’s counterattack was to “buy” the keyword “Jumai” in Google search. The alphabetical order of this word and Jumia is slightly different, so users will jump directly to Konga’s official website as soon as they search for “Jumai”.