With more than 4.2 million monthly active users, ABLY has become the number one fashion e-commerce company in South Korea

The fashion shopping app " ABLY " operated by ABLY Co., Ltd. had a monthly average active user (MAU) of more than 4.2 million in April this year .

As the fashion e-commerce platform with the largest number of active users in South Korea, ABLY has more than 900,000 users (DAU) logging into the ABLY application every day, which is more than double the same period last year and the fastest growing among major fashion e-commerce platforms in South Korea.

Since launching its service in March 2018, Avly has accumulated 20 million downloads, 600 billion won in transactions, and 4.2 million MAUs in 3 years. This series of figures also proves ABLY's position as the number one fashion and clothing platform in Korea.

According to ABLY, since last month, ABLY has been carrying out various promotions and activities to commemorate the brand campaign.

Thanks to the success of the brand campaign with actress Kim Tae-ri, the number of users in their 20s and 30s on the ABLY platform has further increased. The number of visitors to the "Lucky Draw" event exceeded 1 million after it was launched, and the average number of new members per day reached twice the average level. ABLY's "On Time Challenge" also received more than 9 million cumulative hits, leading the trend.

With the substantial increase in new users, the online transaction volume and orders on the ABLY platform have also increased . ABLY's transaction volume last month increased by 90% compared with the same period last year, and the number of orders increased by 2 times.

Another major reason for ABLY's strong growth is its "AI personalized recommendation service," which analyzes big data such as "products" and "purchase history" to connect users with various styles of products based on their tastes.

Through the large amount of data accumulated in the ABLY application, ABLY can recommend products that suit consumers' tastes through more complex algorithms. It is thanks to this service that ABLY has accumulated 13 million product reviews and the number of "product wishes" (i.e. interest in the product) has exceeded 300 million.

ABLY CEO Kang Seok-hoon said, “We are trying to connect various products that contain the seller’s personality to suit the tastes of consumers. In the future, we will further improve convenience based on ABLY’s advantages - big data and technological power, so that users can easily find and purchase products that match their preferences.”

South Korea

Active Users

Fashion e-commerce