Shopee 10.10 Super Brand Festival grand opening sets off a brand trend in Southeast Asia

Recently, the leading e-commerce platform Shopee announced that the much-anticipated Southeast Asian brand promotion event, the 10.10 Super Brand Festival, has officially kicked off. As the largest brand promotion event in Southeast Asia, Shopee will work with a large number of brand sellers in the mall to organize a series of preferential activities during the three-week promotion period to bring consumers more high-quality and low-priced brand products, while conveying brand concepts to Southeast Asian consumers.

In order to allow more brand lovers to purchase their favorite products, Shopee has launched the "Brand Gift Package Coupon 1 Yuan Crazy Grab" event during the 10.10 Super Brand Festival. During the event, consumers can grab brand gift package packages at super low prices, including many popular brands' large discount coupons and various gift coupons, fully satisfying the shopping needs of brand loyal fans.

Shopee Chief Commercial Officer Zhou Junjie said : “The 10.10 Super Brands Festival has always been a favorite among Shopee Mall users. Here, brand loyalists can not only buy their favorite brand products at discounted prices, but also enjoy quality services such as authenticity guarantee, free returns and home delivery. In order to give back to consumers better, Shopee has specially launched the '1 yuan brand gift package coupons grab ' event during this year's Brand Festival , with greater efforts and more rewards to help consumers buy great products at great value. With the strong support of our brand partners, we look forward to this year's 10.10 Super Brands Festival bringing greater value and a more enjoyable shopping experience to all participants.”

Celebrity joining, massive discounts, unleashing Southeast Asian brand consumption enthusiasm

In recent years, as the digitalization process of brands has further accelerated, Southeast Asian consumers have shown a more open attitude towards brands. According to a consumer survey of six major markets in Southeast Asia recently released by Shopee, as many as one-third of respondents said that they shop at Shopee Mall at least once a week. Compared with prices, these brand influencers are more concerned about the richness of brands available on the platform, and look forward to obtaining exclusive discounts and membership points from their favorite brands.

As the ranks of brand enthusiasts grow, this year's 10.10 Super Brands Festival has become an ideal opportunity for emerging brands to enter Southeast Asia. To this end, Shopee has launched two initiatives during this promotion to help more brand sellers tap into potential customer bases and better cultivate buyer loyalty:

● During the promotion period, Shopee launched a series of limited-time promotions with super-value coupons, including brand late-night rush events, " brand gift package coupon 1 yuan rush " events , early bird store coupons, etc., to help brands quickly attract new users;

● On the day of the promotion, all Shopee Mall brand members who complete purchases in the brand’s official store will receive free registration gifts and higher points rewards, further improving brand loyalty;

In addition, Shopee has invited the popular Korean girl group ITZY to join the 10.10 Super Brand Festival in response to the preferences of Southeast Asian consumers, bringing more traffic and joy to the big promotion. On 10.10, consumers in seven major markets including Singapore, Thailand, and Vietnam can not only enjoy wonderful performances through Shopee Live, but also have the opportunity to receive exclusive autographed gifts.

Exclusive first release with marketing matrix, cross-border brands come up with new ideas for 10.10 promotion

According to the 2021 China Cross-border E-commerce Development Report released by Google and Deloitte , cross-border e-commerce brands are changing from the original distribution and monetization model of the "traffic era" to a "brand-first" model based on sustainable development. In line with the trend of branding,     Shopee will continue to work with major cross-border brands to bring richer and higher-quality cross-border products to Southeast Asian consumers.

Taking Baseus, a well-known domestic 3C brand, as an example, during the 10.10 Super Brand Festival, Baseus will join hands with Shopee to exclusively launch a new Bluetooth headset in the Singapore market. The new product uses purple, which is popular among young users in Southeast Asia, as the main color. The Bluetooth distance of up to 10 meters and high-capacity battery specifications will better meet the needs of Southeast Asian consumers for always-on listening.

In order to take advantage of the big promotion to boost the brand’s popularity, Baseus teamed up with Shopee to actively deploy off-site marketing channels:   x   Facebook advertising (CPAS), Shopee x Google advertising (GAS) and affiliate marketing (AMS) cover the top social media platforms in Southeast Asia and connect with more than 10,000 KOLs and affiliate networks. According to the latest data from the platform, in the past 10 days, Baseus has used Shopee x              Facebook ads (CPAS) alone generated over 15,000 add-on purchases.

With the upcoming 10.10 Super Brand Festival, Southeast Asia's second half promotion has gradually entered its climax. Shopee will continue to provide more comprehensive overseas support, more diversified marketing support, and more localized operation strategies to help cross-border brands achieve every possibility of going overseas.

Shopee Super Brand Festival kicks off