New ideas for product selection! Spring is coming for the men's clothing market

Fashion apparel and other products always occupy the top of the best-selling list in any country. In 2021, the growth and changes in sales of men's clothing market are worthy of sellers' attention.

Men’s growth in apparel continues to outpace women’s , with men’s sales increasing 12% from January to November 2021 compared to the same period in 2019, four percentage points faster than women’s growth, according to The NPD Group.

NPD fashion apparel industry analyst said : "Men are reevaluating their fashion needs. Whether it is because of office dress code or changes in body size, they feel that their wardrobe needs to be updated compared to before the epidemic." Therefore, sales in the men's clothing market have been on an upward trend in the past two years.

Fashion brand Frame relaunched its seven-year-old menswear collection this fall . New CEO Nicolas Dreyfus said menswear was an opportunity, and after expanding the menswear collection, the business volume increased from 10% to 50%.

Many brands use male athletes as promotional models because they find that athletes have extraordinary ability to bring goods. In December, a post on the official Instagram of a sports player wearing a Frame windbreaker received 1,700 likes and dozens of comments.

According to Pinterest's popular predictions for 2022, one of them also mentioned the idea that "athlete" is equal to "fashion icon". In the platform trends, in June 2021, the search volume for "pearl necklace for men" increased 7 times compared to the previous year. A large part of the reason is that the players of the Atlanta Warriors often wear this accessory, which has attracted a lot of media attention. The report also pointed out that Generation Z and men are the fastest growing user categories on Pinterest.

Many brands and retailers are also targeting this market and are preparing to launch men's clothing series in 2022. Among them, the new men's clothing series of luxury brand Erdem is ready to be released next year; the big-name discount website The Outnet is also preparing to add a new men's clothing category to its classification.

In addition, the popularity of gender-neutral dressing is also one of the reasons driving the sales growth in the men's clothing market.

Unisex Style is a dressing style that breaks the boundaries of gender binary, advocating fashion without being restricted by age, body shape, or gender. It allows people to express fashion freely without worrying about dressing in an "inappropriate" way .

Genderlessness has actually been quietly popular for a long time, and many designers have tried to use different silhouettes, colors, materials, and elements to break the gender restrictions of single items. Among them, the more classic genderless clothing items include large-profile suit jackets, which have a clean and neat outline, do not over-emphasize the body curve, and have a sense of strength; casual loose-fitting shirts can also easily create a minimalist style with a cold sex appeal, reflecting the genderless concept.

With the above data as support, relevant seller companies can pay more attention to the market trends of men's clothing next year and seize the opportunity to create hot products.

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