Sellers received 15,000 orders per day! A collection of best-selling products in the second half of the year!

Peak Season Battle The curtain has been raised, sellers should get ready to make money from the booming orders!  

The competition for market share in the European and American e-commerce markets is becoming increasingly fierce. At the same time, Amazon and other European and American cross-border e-commerce platforms have ever-changing policies and have banned countless accounts, causing some sellers to lose all their money. Even top sellers are not immune, causing a large number of cross-border sellers to feel "tired of it."

In contrast to the miserable situation of the above sellers, a large number of sellers who have chosen blue ocean markets such as Southeast Asia are enjoying a surge in sales. It is understood that one seller's daily sales volume exceeded 15,000 during the peak period. The reason why these sellers are able to achieve such a surge in sales is that, in addition to choosing the right blue ocean market, they have also found products with high demand, little competition, and large profit margins.

While you are still worrying about which products are easier to sell, they are already actively stocking up on popular categories in the peak season in the blue ocean market. Everything is ready, just waiting for orders to explode! If you are also eager to get orders, let me analyze with you: What are the best-selling products in the second half of 2021?

Mining the blue ocean , Southeast Asia and Latin America have brought new outlets for Chinese products to go overseas

It is understood that more than 50% of cross-border sellers regard the European and American markets as the main battlefield for selling goods. As the number of entrants continues to increase, there are more people than porridge, and the competition is becoming more and more fierce. Unlike the fierce competition in the European and American markets, the Southeast Asian e-commerce market has risen rapidly under the catalysis of the rapid development of the local Internet and external environments such as the epidemic, becoming the fastest growing blue ocean market in the world with unlimited potential. Data shows that the scale of Southeast Asian e-commerce reached US$62 billion in 2020, an increase of 63%, and the growth rate is far higher than other markets; in 2025, the market size is expected to reach US$172 billion.

As the second fastest growing e-commerce market in the world, Latin America also presents a promising blue ocean. The development of cross-border e-commerce in Latin America is booming in markets such as Brazil and Mexico. As one of the top ten economies in the world, Brazil occupies 42% of the B2C e-commerce market share in Latin America, and has an absolute dominant position. Mexico, as the second largest market in Latin America, had an e-commerce penetration rate of only 5% in the overall retail market in 2019. The e-commerce scale in 2024 is expected to reach US$24.3 billion, with unlimited prospects.

The huge prospects of Southeast Asian and Latin American markets make them an excellent choice for Chinese sellers to go abroad. Therefore, in recent years, a large number of sellers who have chosen to "start a second business" in Southeast Asian and Latin American markets have successfully sailed far.

The editor learned that when sellers choose overseas platforms, they first value their popularity in the local market, and secondly, they tend to choose large platforms that are easy to operate. Many sellers left messages to the editor, asking about platforms such as Shopee, Mercado Libre, and Noon. Today, the editor will help you to briefly understand Shopee. It is worth mentioning that Shopee's business happens to cover the two blue ocean markets of Southeast Asia and Latin America, and in 2021, it opened a new Latin American site-Mexico.

Seizing the platform's big promotion bonus , Shopee sellers' daily orders exceed 15,000

Currently, Shopee covers nearly 1 billion people in Southeast Asia and Latin America, and has maintained a strong growth momentum in performance: the total number of orders in 2020 reached 2.8 billion, and the annual orders soared by 132.8%; in Q1 2021, it started strongly, with an order growth of 153.0%. The editor combined the results of Shopee's big promotions in recent years and the experience of sellers, and found that relying on Shopee's dedicated overseas service matrix, many sellers have achieved explosive sales:

During the 2020 11.11 promotion, the seller He Xi achieved an excellent result of more than 15,000 orders per day during the promotion. It is understood that in 2018, He Xi, who had no e-commerce experience, had just entered Shopee.

During the 4.4 promotion in 2021, a women's clothing seller from Shantou relied on the Shopee International Platform (SIP) to sell directly to multiple markets in Southeast Asia, and the number of orders exceeded 10,000 within 24 hours of the promotion, a 20-fold increase in orders compared to normal days; and a luggage seller from Xiamen actively used the keyword advertising function within the platform to create powerful hits, and achieved more than 1,000 orders per day during the 4.4 promotion with a few hot-selling SKUs during the incubation period alone! In fact, there are many sellers who make money from explosive orders on the Shopee platform. Summarizing the secrets of these sellers' explosive orders, it can be found that they all seized the bonus of explosive orders during the platform's promotion.

Entering the second half of 2021, the Shopee platform will soon usher in the peak season for big promotions, which I believe will be a growth opportunity that Chinese sellers cannot miss. At the same time, this year is different from previous years. In addition to the four platform heavy promotions covering the entire Shopee market on September 9, October 10, November 11, and December 12, as Shopee enters the Latin American market, this year's big promotion calendar will be more frequent, covering more markets, and more powerful, specifically manifested in:

First, we will turn the major traditional festivals in the second half of the year in Latin America into a new round of Shopee promotions. Shopee has added a series of grand local festivals in Mexico, such as the Day of the Dead and Halloween, as well as the strongest shopping festivals, such as Black Friday, Buen fin, and Cyber ​​Monday, to the promotion calendar to attract more consumers to shop online. At the same time, for traditional Western festivals such as Christmas, we will further expand our efforts with the addition of new markets in Latin America to create a stronger holiday atmosphere.

The peak season has officially begun , quickly increase the number of orders in these hot categories

As the peak season begins, many Shopee sellers have set a small goal for themselves: to exceed 10,000 orders per day! As we all know, if sellers want to successfully achieve their peak season order plans, they need to choose the right products first. In the Southeast Asian and Latin American markets, which categories have the greatest potential for order explosion?

The editor has compiled a series of information for everyone, compiled into an "Exclusive Hot-Selling Manual", and listed the 6 major categories, key sub-categories and high-potential products - auto parts, small household appliances, sports and outdoor, pet supplies, men's clothing and maternal and child products. As blue ocean categories, they have great potential for hot selling. Let the editor explain it to you below!

Auto parts category:

Key subcategories include cycling equipment, steering wheel covers, car parts, and headlights. High-potential products include car wash towels, waterproof car umbrella holders, and car safety seats.

Small household appliances category:

The key subcategories are electric fans, speakers, LED lights, and pancake makers. High-potential products are electric fans, small juicers, and wireless smart bottled water pumps.

Outdoor sports category:

The key subcategories are hiking gear, flashlights, sleeping bags, and rain gear. High-potential products are ice sleeves, induction skipping ropes, and home hammocks.

Pet supplies category:

The key subcategories are pet toys, pet tableware, pet beds, and pet equipment. High-potential products are pet bowls, adjustable pet collars, and pet palm massage hair removal bath brushes.

Men's clothing category:

The key subcategories are shorts, short-sleeved shirts, pajamas, and underwear. High-potential products are men's sweatpants, T-shirts, and men's pajamas.

Maternal and infant products category:

The key subcategories are baby hair accessories, baby shoes, plus-size maternity clothes, and baby bags. High-potential products are baby knee pads, baby girl shoes, and maternity clothes.

Haven’t seen enough of Blue Ocean products? Want to know more about the official hot-selling products? Come to the 2021 Shopee Seller Live Conference!

To help sellers better cope with the peak season promotion in the second half of the year, Shopee will hold the 2021 Shopee Seller Live Conference at 2 pm on July 21. Scan the QR code now to register for free online live viewing! During the conference, Shopee's 10+ senior category key account managers will appear at the venue to provide sellers with authoritative interpretations of categories such as fashion, life, electronics, and beauty care products!

This is also the first time that Shopee has set up a category sub-venue to share in-depth product selection information online and offline simultaneously. Sellers, please scan the QR code below to complete the online registration immediately, and there are many gifts waiting for you to win!

The editor would like to emphasize again that at 2 pm on July 21, the 2021 Shopee Seller Live Broadcast Conference online live broadcast will officially begin. Sellers who want to participate can also click on the link: https://mudu.tv/live/watch/general?id=ma60nrkl&referVisitorId=53279504&from=singlemessage to sign up!