With account blocking, internal competition, and price wars happening one after another, what is the way out for people who cross borders?

Recently, the "Facebook Official Private Salon Qingdao Station" held by Ennet in Qingdao was a complete success. At the salon, all the sellers present gained a lot.

During the event, Jerry Zhang, Business Director of E-commerce Industry of Facebook Greater China, Mr. Sun, Deputy General Manager of Qingdao Houlangtaosha Information Technology Co., Ltd., Liu Guangli, General Manager of Qingdao Guya International E-commerce Co., Ltd., Niko, Head of FunPinPin Academy, and Luffy, a big seller in the industry, shared their practical experience.

Through keynote speeches, roundtable meetings, free questions and other sessions, the speakers and Qingdao cross-border e-commerce sellers present jointly created a cross-border feast. The latest marketing ideas of Facebook and overseas social media, the practical strategy for the growth of independent stations in 2021, the development and optimization of the supply chain of wig independent stations... Various cross-border high-quality content sharing, answering questions for Qingdao sellers.

In the keynote speech session, Mr. Liu Guangli, General Manager of Qingdao Guya International E-Commerce Co., Ltd., used Shein and Zara as examples to analyze their GMV annual growth data, supply chain management model, inventory data, etc., and explained to sellers the importance and skills of supply chain development and optimization.

Mr. Nicole , an advertiser at Qingdao Houlangtaosha Information Technology Co., Ltd. , provided sellers with a great trick to create a closed-loop traffic flow - Facebook advertising, which promotes traffic sedimentation and customer fission, and continuously attracts customers for sellers.

Niko, the head of FunPinPin Academy, shared practical information with the sellers present on product testing, expansion, advertising material production, landing page optimization, smart customer service , etc., to help Chinese independent station sellers get out of trouble.

After the wonderful speeches, there was a roundtable meeting of this event, hosted by Mr. Lu Honghai, the founder of Ennet, who discussed the recent hot events in the cross-border circle with the leaders of the cross-border industry. The recent account suspension controversy has caused a lot of trouble. In response to the recent suspension of accounts of many big sellers on the Amazon platform , the speakers also gave their own opinions.

Luffy, a big seller in the industry, said : " This year, I feel that the industry is very competitive, with fake orders, reviews , price wars, etc. Some time ago, there was also Wu Sangui giving away one cabinet, fake orders, and flash sales . The sellers in Shenzhen were the most affected this time , and the entire East China and North China were not particularly affected . This may be due to the different ways of playing in Shenzhen and East China and North China. Most of the sellers in Shenzhen may focus on traffic, but for sellers in the north and Zhejiang, everyone may be more conservative . "

"In short, I think this ban is a good thing. The industry will definitely move towards compliance in the future. For example , Amazon will eventually return to its products and the core customer experience , rather than all kinds of gameplay . Those who work hard on products will be more stable and have lasting profits . "

Niko proposed a new idea for Amazon sellers : "You can try independent websites . In fact , we have noticed that large Amazon sellers have been greatly affected by the account suspension incident. For this reason , many friends have come to say that independent websites are on the rise. In fact, more and more people are indeed setting up independent websites . "

" In fact, the transition from a platform to an independent website is a new transformation . I think what Mr. Lu just mentioned is a very good point, that is, everyone must remember what they are good at and what their own advantages are. Whether this advantage is suitable for building an independent website or a platform , everyone must have a clear judgment , instead of just following the crowd. "

Mr. Lu Honghai , CEO of Ennet, concluded: "In fact, the reason for this account suspension is actually fake orders, that is, using illegal and abnormal means to control rankings and obtain traffic. In short, I think this suspension is a good thing for the entire industry. It at least allows us to form a fair competition . Of course, it also gives us a warning. You may make money by relying on third-party platforms, but I think it is only a matter of time before we set up an independent website ."

After listening to the wonderful sharing, the sellers in Qingdao also actively joined the free question session and asked questions about some difficult problems they encountered recently. The guests also gave corresponding solutions and their own unique insights.

At this point, the "Facebook Official Private Salon Qingdao Station" event has come to a successful conclusion. We would like to thank Facebook and FunPinPin for sponsoring this event, and thank the Qingdao Cross-border E-Commerce Association, Qingdao Jiaozhou Hair Products Association, and SINGHO Xinhao Logistics for their strong support.

Although the Qingdao event has ended, friends who were unable to come to Qingdao for some reason don't have to be sad. In early August, Yien.com will hold a thousand-person conference in Zhengzhou. All sellers are welcome to sign up and participate. See you there.

Independent website

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Fake orders