The Dutch prefer to buy "jewellery and accessories" and "automotive products"

On July 6, according to foreign media aviation analysis , Klarna 's magazine Shopping Pulse recently conducted a questionnaire survey on 1,010 Dutch consumers. The survey showed that in the past few months, the Dutch preferred to buy "jewelry and accessories" and "automotive products" .

The survey pointed out that since offline stores reopened, the number of Dutch people visiting physical stores every week has increased significantly , while online shoppers are also growing. Among the 12 categories of goods surveyed , 8 of them are purchased online by the Dutch. However, for some special products ( "grocery", "pharmaceuticals", "beauty" and "home and garden" ), the Dutch are still keen to buy in physical stores.

In addition, the survey also announced the hot-selling product categories that have increased since March , namely "jewelry and accessories" and "automotive products" , while the product category with the largest sales volume is "clothing and shoes " . In May of this year alone , more than half ( 51% ) of Dutch consumers bought such items online, while the proportion of choosing to buy the "clothing and shoes " category in physical stores was 39% .

Although the Dutch are keen to shop online, this is limited to certain product categories and is mainly among young people . The majority ( 64% ) of the Dutch still prefer to "shop only in physical stores . "

Vivica Soderbac, consumer behavior expert at Klarna , said: The epidemic has eased and consumers are gradually returning to physical stores, but e-commerce has developed rapidly in the past year and is in its infancy . Many Dutch people still choose to shop online, so it is expected that the online shopping share of all product categories will continue to grow .

In addition, in the near future, stores will play a more offline experience and display role, and real purchases will be made online. Therefore, retailers need to continuously enhance the real experience of products and provide more digital solutions to eliminate the uncertainty of online shopping , such as providing virtual fitting room functions or product projections to facilitate consumers to select products.

Netherlands

Online shopping

E-commerce