Coleman Furniture improves personalized experience, increases website conversion rate by 605%

New York - based Coleman Furniture , founded in November 1999, pioneered the online sale of furniture and has become one of the largest online furniture retailers.

Coleman Furniture, which manufactures and sells furniture through its e-commerce website , is currently leveraging Syte’s AI-based visual product discovery platform to automatically create a personalized customer shopping journey . It has already achieved visual search and personalization, which has significantly increased its conversion rate and average order value .

The online furniture retailer can target different consumers with multiple shopping options and recommend products they are most likely to buy. For example, goal-oriented shoppers can use smart text and visual search features on the Coleman Furniture platform , while inspirational and imaginative shoppers can browse product photos and related recommendations to make purchases .

“We knew that to deliver the customer experience our visitors expect, we needed to go above and beyond to make the product discovery process easier and more personalized to fit each shopper’s journey,” said Michael Stein, head of e-commerce at Coleman Furniture . “ Our mission was to make it as easy as possible for customers to shop and find the products they want, as well as those that are in demand but not easily discovered . ”

In addition, Michael Stein also said that Coleman Furniture 's cooperation with the discovery platform allows customers to easily find products they like, increasing website conversion rates by 605% and increasing average order value by 29%.

It is understood that today's shoppers want every experience to be tailored to their unique needs , and the Syte platform allows brands to drive revenue through hyper-personalized, intuitive customer experiences , including image search, product recommendations, hyper-personalized features, etc.

It can be seen that when shopping online, shopping experience is very important to consumers. Coleman Furniture improves the personalized shopping experience, allowing consumers to find products faster and more accurately, which can not only improve customer conversion rate, but also increase sales.

Coleman Furniture

Online Furniture

USA

Website conversion rate