What is La Redoute? La Redoute Review, Features

La Redoute is France's leading e-commerce platform for fashion and home furnishings. In 2010, the company expanded its product sales online and allowed third-party sellers to sell products on its platform.

About La Redoute

Currently, La Redoute has 10 million unique visitors per month and 11 million registered shoppers in 26 countries, but the main customers are French. The platform mainly targets female customers aged 20 to 45 with high purchasing power (90%), and the average shopping cart value reaches 95 euros.

·La Redoute was founded in 1837. After 179 years of development and accumulation, La Redoute has designed, developed and marketed more than 30,000 styles of men's and women's clothing, baby and children's clothing, footwear accessories and several other brand series products. In 1994, it became a member of the PPR (Pinault-Printemps-Redoute, later renamed Kering Group), the world's third largest luxury goods and retail giant. There are seven branches overseas - the United Kingdom, Belgium, Switzerland, Russia, Spain, Portugal, Sweden/Norway, and two markets - Poland and Italy.

La Redoute Advantages

1. All merchants on the platform are professional suppliers, thus creating a high-quality fashion environment;

2. Professional digital marketing team helps to increase the brand exposure of merchants (email marketing, homepage banner advertising, brochure promotion, social network promotion);

3. Professional account managers accompany each merchant to grow together and solve any technical problems.

Main Brands

The main brands of La Redoute China include: SOFT GREY, EDEIS, AWS, WYOMING, ACTIVE WEAR, LAREDOUTE CREATION, COCOON, MAGIC STREET, etc. Third-party products are mainly internationally renowned clothing brands familiar to Chinese consumers, such as Clarks, Keds, Asics, Mellisa, Kaporal, New Balance, etc. Its own brand R series is designed and developed by itself, and the products have passed the EU quality inspection standards, focusing on cost-effectiveness.

Entry requirements

As with any international e-commerce platform, there are several cross-cultural requirements to consider, such as language and currency. La Redoute requires retailers to translate all product descriptions into French, list prices in Euros, and pay in Euros after completing transactions.

Development History

-In 1837, Charles Pollet founded La Redoute in Roubaix, the largest textile city in France.

-In the 1820s, Charles Pollet introduced the concept of "mail-order sales" to La Redoute and achieved great success.

-In 1965, La Redoute sent out its first invitation letter and innovatively used a celebrity as its spokesperson. Sylvie Vartan, a famous French rock singer, became the brand’s first spokesperson.

-In 1970, La Redoute diversified its clothing.

-In 1985, we successfully entered the Belgian market.

-In 1994, it became a member of the PPR (Pinault-Printemps-Redoute) Group, the world's third largest luxury goods and retail giant.

-In 1997, La Redoute founded a magazine and provided more clothing combinations to meet the needs of the general public.

-In 2011, Laredoute was selected as the "Most Popular French E-commerce Shopping Website of 2011".

-In May 2016, La Redoute officially entered the Chinese market, opened a Chinese official website, established social media accounts, and provided overseas direct mail services.