One listing has over 70,000 reviews, this product is a big hit

A basin, a lid, and a water pump make a pet water dispenser. However, it is this simple product design that seems to have no technical content that has made many sellers earn a lot of money.

"Annual sales of tens of millions or even hundreds of millions of units are very common," said a pet water dispenser seller.

Monthly sales exceed 10,000, pet products are selling like hot cakes on Amazon

Open Amazon and search for Pet Water Dispenser . The results show that there are more than 3,000 listings for sale, and many listings have more than 10,000 reviews. There are also many listings with monthly sales of more than 1,000, ranging from 1K to 10K.

According to the Amazon BS list of cat water dispensers , the first place is a product from the brand Veken priced at $23.99. Its listing shows that last month the product sold more than 10,000 units , with nearly 30,000 reviews (29,616) and a rating of 4.3 stars.

Another pet water dispenser sold by Veken at $25.99 sold over 2,000 units in October. As of press time, the listing shows that it has 72,136 reviews , ranking 29th on the BS list for cat water dispensers , but fourth on the BS list for dog water dispensers.

It's not just Veken. Many pet water dispenser brands sold on Amazon US also have impressive market performance.

According to the BS list of cat water dispensers, the brand AONBOY ranks second after Veken . In October, the sales volume of AONBOY 's single cat water dispenser exceeded 9,000 units, and the total number of reviews reached   2426 8 pcs. 

Ranked third is the flower-shaped cat water dispenser under the Catit brand. Last month, the listing sold 5,000 orders, with a total of 44,204 reviews and a rating of 4.4 stars.

Tomxcute 's single cat water dispenser listing, with monthly sales exceeding 5,000 units, ranks fourth on the BS list of this sub-category, with a number of reviews reaching   1058 5 with a rating of 4.4 stars.

Among the top four listings, their appearance designs are completely different.

Veken's pet water dispenser has a white plastic square bottom plate, with fountain-like water discharge and the water flow is divided into six parts;

The base of the AONBOY pet water dispenser is mainly dark blue and square. The water outlet and water flow are the same as those of Veken, and the outlet is in the shape of a flower.

Catit is mainly green and white, with a fresh style. The chassis is generally cylindrical and the water outlet is a flower.

The Tomxcute pet water dispenser is made entirely of metal, with a cylindrical chassis, and water flows out in the form of a faucet with only one stream of water.

The pet track continues to generate dividends. Just taking the pet water dispenser as an example, many brands have spawned it, and even Amazon's own brand has entered this field.

Searching for pet water dispensers on Amazon, the first listing on the results page is an Amazon-owned brand. This listing sold 3,000 orders in October, and the total number of reviews has reached   59275 pieces.

Our domestic pet supplies sellers also took advantage of the opportunity to go overseas and reaped a wave of good results.

With over 10,000 reviews, Chinese brands are also gaining popularity overseas

In the field of pet water dispensers, overseas brands such as PETKIT , H omerun , and Furbulous have done well.

In 2013, Guo Weixue and Guo Weike decided to combine smart hardware with pets and develop smart wearable devices, smart monitoring, water dispensers, feeders, cat litter boxes , etc. PETKIT came into being .

One year after its establishment ( 2014), PETKIT received two rounds of financing. As of 2021, PETKIT has received a total of seven rounds of financing, with a cumulative financing scale of nearly RMB 1 billion and a market valuation of more than RMB 3 billion.

It can be seen that the market prospects for intelligent pet products are promising.

On Amazon, PETKIT’s single pet water dispenser listing has received 12,289 reviews .

Founded in 2015, Homerun completed a C round of financing of nearly 100 million yuan in July this year .

" The wireless charging technology used in mobile phones is integrated into the water pump. In this way, the matchbox-sized wireless water pump can be placed in the water storage barrel, which is both safe and convenient for cleaning the water dispenser. " This is how Liu Kun, the founder of H omerun , introduced the third- generation H omerun water dispenser .

Although H omerun 's feeders and drying boxes are now selling more popular on Amazon, with sales topping the e-commerce platform many times , and even during last year's Black Friday, its pet drying boxes ranked first in the pet category in the Japanese market . With this product category, it achieved the goal of increasing revenue from more than 20 million to 100 million yuan in one year .

But in the beginning , Homerun started out as a pet water dispenser. Data shows that its pet water dispenser has cumulative sales of more than 500,000 units . The Amazon page shows that Homerun pet water dispenser has 3,356 reviews and sales in October exceeded 700 orders.

Furbulous is a company that focuses on smart cat toilets, water dispensers, feeders, and locators . Although it was founded only two years ago, it has raised three rounds of funding in these two years . On Amazon, Furbulous has also launched products such as pet water dispensers.

Chinese brands are flourishing after going overseas, and a number of sellers are working hard in this field, but they should also pay attention to copyright issues when speeding up.

There are many appearance copyright patents, sellers should not blindly enter the market and fall into traps

All of the above proves that pet water dispensers are very popular in overseas markets. On Amazon alone, although there are only 3,000 listings, many of them have over 10,000 reviews, and monthly sales easily exceed 1,000.

This will naturally have a certain appeal to sellers, but many sellers have fallen into trouble with this product in the past, and have had their listings removed, funds frozen, and stores blocked by Amazon due to patent issues.

Through searching, Een.com found that this year alone, there have been a large number of applications for appearance patents for pet water dispensers in the United States, with the majority of applicants coming from China .

Just in October, two pet water dispenser appearance patents were issued on October 24. The patent name is Pet Water Dispenser and the patent number is USD1002959S .

Previously, a seller stated that a product highly similar to the patent had monthly sales of up to 6,000 orders and over 10,000 reviews. However, when searching for the listing now, it has disappeared. It may have been removed from the shelves after being determined to be infringing by Amazon.

Another pet water dispenser patent is named Pet Water Feeder, with patent number USD1002960S . There are products on Amazon that are highly similar to this patented appearance, with over 6,000 reviews on Amazon and sales exceeding 1,000 in October.

In addition, two patents for pet hair removal brushes have been issued recently, namely: 1. Patent name Pet hair remover roller, patent name USD1002964S ; 2. Patent name Hair removal brush, patent number USD100509S .

Not only pet drinking fountains and hair removal brushes, cat scratching mats, pet mats , automatic pet feeders , pet ramps , pet toys , pet waterproof mats, etc. are all hot-selling products, and there are also many patent applications for these products. Little do people know that one day a seller will get a patent certification, while those selling similar products will have their stores closed.

According to a survey by the American Pet Products Association ( APPA), 66% of American households own pets, and in 2022 , total household pet spending in the United States alone reached $ 136.8 billion , a very strong performance. It can be seen that there is a lot of room for development in the pet track , but in order to go further and more steadily, sellers must pay attention to patent issues .

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