Search volume surges 120%! Indonesia's Google's annual hot search results

During the pandemic, Southeast Asian countries implemented lockdown restrictions, and the daily lives of Indonesians changed, and their needs, preferences and habits also changed. What are Indonesians searching for on Google in 2020?

Recently, Google once again released the most popular search list in Indonesia in 2020. The report shows that due to the impact of the epidemic, many new and popular search terms have appeared on Google .

Muriel Makarim, head of key customer marketing at Google Indonesia, said: “2020 has been challenging for many industries as they have had to adapt to a ‘new normal’. In 2020, we have seen many new trends that we have never seen before.”

The report shows some common trends that emerged between November 2019 and October 2020 ↓

1. Indonesians are beginning to pay more attention to their physical and mental health , with searches for “mental health” increasing by 70% and “self-care” increasing by 45%.

2. Indonesians want to help more people around them through more channels, so the search volume for the word "donate" increased by 150%.

3. During the epidemic, people were forced to work and study at home. The search volume for "children's activities at home" increased by 330%, and the search volume for "online learning" increased by 180%.

4. As recreational activities were restricted, Indonesians began to look for other ways to relax, resulting in a 95% increase in searches for the word " pets " and a 120% increase in searches for "house plants" .

5. The epidemic has made Indonesians realize the need to prepare for the future and redefine goals and directions. The searches for "business listings" and "digital marketing" increased by 200% and 35% respectively .

In addition, the report also shows the changes that have occurred in many industries during the epidemic ↓

Beauty and body care : Searches for “how to dye your own hair” increased by 95%, and searches for “how to get rid of black teeth ” increased by 30% .

Finance : Searches for “savings tips” were up 140%, and searches for “buy gold online” were up 85%.

Food and drink : Searches for “home delivery” increased 35%.

Media and Entertainment : Searches for “gaming” increased 210%, “sports” increased 200%, and “music” increased 240%.

Shopping : Searches for “fresh produce” increased 90%, and searches for “detergent” increased 26%.

Technology : Searches for “webcam” increased 40%, and searches for “air purifier” increased 45%.

Transportation and tourism : Searches for “nearest ride tickets” increased 90% and searches for “used motorcycles” increased 11%.

The above popular search trends and search terms can provide some reference for sellers. Only by grasping the trends and understanding the needs can sellers find the right remedy!

Indonesia

Google

Southeast Asia