What is CafePress? CafePress Review, Features

CafePress is an American e-commerce platform that provides users with the design, purchase and sale of personalized gifts such as T-shirts, hats, handbags, mugs, car stickers, gift cards, etc. It is an old-fashioned "personalized printed products" e-commerce website. The company was founded in 1999.

About CafePress

CafePress encourages the public to design their own products and provides a platform for the production and sale of personalized products designed by users. It can also help users produce customized products in small batches.

·In CafePress, users can directly purchase thousands of personalized products designed and authorized by other users; they can also use CafePress's powerful auxiliary design tools to design and order personalized products; at the same time, in CafePress, users can even create their own brands without spending a penny, and set up a store on CafePress to sell their own designs. Users can open a store on CafePress without any initial investment, and do not need to purchase, store, or ship goods. All they need to worry about is the design. CafePress will take care of everything from basic product provision, printing production, shipping to transaction payment.

Our Website

CafePress currently owns five "personalized print" websites: including CafePress.com; photo and oil painting website CanvasOnDemand.com; art poster website Imagekind.com; canvas art website GreatBigCanvas.com; and customized stationery website InvitationBox.com.

Personalized service

1. Personalized selection: If users want personalized products but are too lazy to design them themselves, it is very simple. CafePress already has more than 300 million special products to choose from. Many of these products are designed by ordinary users and sold on CafePress. Users can have their own unique products with just a few clicks of the mouse. When there are too many choices, users can use CafePress's search engine. CafePress's search engine will continuously optimize the search results based on the user's historical order information, and ultimately help users find the most suitable products.

2. Personalized design: The greatest value of using CafePress for most people is the joy and satisfaction of designing by themselves. To this end, CafePress also provides some design assistance tools. Users can upload their favorite pictures, add text, change fonts, colors, rotate and position layout, and can intuitively see the effect of the design. Through repeated modifications, they can save the most suitable and satisfactory "masterpiece". Users do not need to be painters or have high artistic talent. Just upload a picture or even use the template provided by CafePress directly, and you can easily get it done by dragging and dropping with the mouse.

3. Grassroots designers open stores: If users are confident in their designs, they can also make money by selling their own designs through the CafePress platform. Currently, CafePress has many grassroots designers who make a living by selling designs. They constantly launch new designs and set their own prices. They can also sell their designed products on the CafePress promotion platform, and CafePress will pay them a fixed percentage of the copyright according to the sales.

Advantages

1. Complete overall platform architecture.

(1) CafePress has developed unique and attractive service and production capabilities that enable customers to easily design, purchase and sell a variety of customized products.

(2) CafePress's platform consists of two main parts: front-end design and sales channels and back-end service platform. The front-end system is directly user-oriented. Its brand website is the direct channel for CafePress to contact and interact with consumers. Content owners and brand manufacturers have greatly expanded the richness of personalized products that CafePress can provide. The back-end system provides guarantees for the efficient operation of the front-end, including the authorization of massive personalized content, powerful design assistance tools, printing production factories, and timely delivery process management.

2. Easy and diverse user experience.

(1) Three business channels: purchase directly from the website; design and purchase by yourself; design and sell by yourself to make money.

(2) Personalization and making money are both possible, and users will love it: CafePress's business model not only makes design and personalization so simple, but also allows users to see new ways to make money online. While customizing online shopping and increasing user experience, it also allows participating users to share the benefits brought by the commercialization of personalized creation.

3. The number of users is growing steadily, and the scale effect may gradually become apparent.

The continued steady growth in the number of users and unique products provides considerable room for imagination for CafePress's business expansion and further manifestation of its scale effect advantages.

cost

CafePress does not charge any store opening fees, there is no need for initial investment, and there is no additional fee for listing products.

Café Press makes money by taking 10% of the monthly royalties (not sales) and then giving the remaining amount to the seller. Sellers can choose to pay the royalties monthly or quarterly in advance.