It's hard to have a hit product in a century! What can save you, every Amazon seller...

During this period, the cross-border circle is not peaceful at all. Amazon's various policies and regulations have tortured the sellers to death. A series of "operations" such as account blocking, sales ban, and plummeting sales have broken the hearts of the sellers.

With the entry of a large number of sellers, the competition in the cross-border circle is becoming more and more fierce. Why is it that for some sellers, the "road to Amazon" is dark, while for others, it is not difficult to make a big profit?

All things are difficult at the beginning. If you want to have a place in this industry, you must have your own "killer" product. So, how can you find your own "killer" product and find the trick to make sales explode? In my opinion, learning how to select products is the first step for novice sellers.

With a series of questions, the editor interviewed Kevin, the product director . When talking about " product selection ", Kevin shared his views and ideas.

How do novice sellers choose products? Using big data is the way to go!

Kevin believes that the idea of ​​product selection, to put it bluntly, is actually about selecting categories and products , that is, choosing business categories and determining target products .

When choosing business categories , if there are specific supply chain resources, then the choice of categories may be relatively fixed; but if the supply chain resources are more flexible, you can use objective Amazon data to find blue ocean categories that suit you.

Oulu can use category search, category analysis and other functions to analyze the specific characteristics of categories, and determine whether the target category is a monopoly market or a decentralized market based on the category market competition situation.

In terms of determining target products , you can use the product comprehensive analysis module to analyze the characteristics of the top products in the category; or use the product search function to discover products whose BSR has soared rapidly recently, analyze the characteristics of these products, and choose to list products with similar characteristics to the top products ; add competing products for yourself, track the dynamics of competing products, provide reference for operational operations , etc.

A novice Amazon seller revealed that he is accustomed to searching for products with daily sales of more than 50, no more than 500 reviews , and on the shelves within 3 months . He selects some from them and then negotiates with his own supply chain resources . His monthly income is quite considerable.

Kevin also reminds new Amazon sellers to pay attention to the following three points when selecting products.

First, pay attention to the changes in category market capacity (such as the number of category products, the number of category reviews, growth rate, etc.) to avoid entering the red ocean market or the low-demand market. For example, from the trend of the proportion of cumulative reviews, it can be found that the degree of monopoly in the electronics category is very high, while it is difficult to have a monopoly in the clothing category.

Kevin believes that when selecting a product category, the focus is on evaluating whether the characteristics of the target industry are consistent with one's own positioning. There is no absolute red ocean or blue ocean, only relative opportunities and competition.

Secondly, we should also pay attention to the performance of product variants, reviews and keywords, from which we can identify the preferences of the buyer groups facing Amazon. Kevin revealed that a Shenzhen seller once collected all the reviews of all competing products in the market when developing new products, classified the negative reviews and made innovations when developing new products.

The third point is also a key one. Product selection is a process of constant repetition and experimentation. The market is changing rapidly , and it is very likely that the hot products two months ago have already passed their peak sales season. Therefore, it is necessary to combine various market factors for summary and analysis.

Independent website VS Amazon, sellers should pay attention to these when selecting products!

In Kevin's opinion, the difference between independent sites and Amazon lies in the differences in sales carriers, customer awareness and sales services .

He revealed that in the current market environment, more and more large sellers are moving their stores from Amazon to independent websites due to considerations and pursuits of profits, average order value, autonomy, long-term training in the target market, etc. Some leading platform companies and independent website sellers in the domestic market will use Amazon's product selection as an important reference for independent website products.

Therefore, Kevin believes that for the market environment in the same region overseas, customer preferences for products will not be affected by sales channels, and the overall direction of the products is basically the same. However, different sales channels have different traffic sources and different customer groups. Under the premise of the same general direction, it is necessary to adopt differentiated product selection strategies for different audiences.

It’s hard to launch a hit product. How can Amazon sellers break through?

Currently, the competition among sellers on the Amazon platform is becoming increasingly fierce , and the number of sellers that have entered the market from last year to this year has reached a new peak. In the past, you may not need to pay too much attention to product selection, as long as you have an advantage in the supply chain, you can have a place.

Nowadays, competition in the cross-border circle is heating up and it is difficult to produce hit products. Kevin recommends that all seller friends make some necessary analysis on the category of the product and the product itself.

Regarding the topic of how to create a hit product , Kevin said that sellers at different stages have their own unique ideas. This idea is not only reflected in product selection, but also in how to operate, and how to learn from powerful competitors, analyze products to find defects, and continuously optimize.

"We found that a large seller in Shenzhen with sales of hundreds of millions of US dollars got more than 20% of its sales from products selected through the Oulu system last year; a small seller who has just entered the industry told us that all his products were selected from Oulu. Different sellers have different understandings and methods of product selection," he added when talking about product selection.

Kevin has his own understanding of " taking advantage of the situation , understanding the way , and improving the technique ". He believes that these six short words tell us that we should be good at taking advantage of the situation and grow in dividends with the help of the power of the trend.

He is full of confidence in Oulu. In his opinion, Oulu, as a tool, aims to help sellers achieve their goals more efficiently and quickly in their daily product selection and operation work, create hot products, and generate profits.

Sellers can use Oulu to collect sufficient data on various products; ensure that all active product data is updated every day; provide novice sellers with a one-click common product selection mode, etc., to explore potential business opportunities with diverse ideas.

Talking about the future, Kevin said that his ultimate goal is absolutely the same as that of the sellers, and Oulu will also help more sellers to go more steadily and further on the road to big sales!

In short, there may be thousands of specific plans for product selection, and the best way is to keep exploring the ideas that suit you.

On May 25, 2021, at the 2021 5th China (Guangzhou) Cross-border E-commerce Online Marketing Conference hosted by E-EN, Kevin, Product Director of Oulu , will give a wonderful presentation on the theme of "Big Data Analysis of Amazon National Market and Category Opportunities".

Interested sellers can click "Read original text" in the lower left corner of the article to sign up for the conference, listen to the practical information shared by Kevin, the product director of Oulu, and learn how to select products and how to quickly achieve explosive sales.

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Product Selection