Small vertical markets that Amazon cannot ignore

There are thousands of categories on Amazon, and each category has top sellers, but few top sellers will take all the traffic of the entire category. No product can take all the conversions of the core keywords of its category, so in many vertical fields of categories, there are still some sellers who can share the big cake of Amazon.

The products operated by these sellers have some common characteristics: low sales volume ( about 1,000 orders per month), high average order value, considerable profits, and high product repurchase rate.

What factors do they consider when selecting products?

1. Non-explosive products

2. Product cost is controllable

3. High product collection rate

4. The product has a clear user group

5. Low product competition

These products targeting vertical markets have clear user groups, are more likely to obtain accurate traffic, and have a high customer repurchase rate. Although there are some restrictions on product categories, if sellers have enough time and patience, these products will have a process of accumulation and development, and sellers can also build their own brands through these products, which can bring long-term stable income in the later stage, forming a virtuous process.

When sellers select products, in addition to referring to the sales data, profits, rankings, etc. of existing products, it is also essential to understand consumer demand.

According to a person in charge of a clothing store, when selecting products in the early stage, they would go to major countries such as North America and Europe to record the clothing brands and styles of local people in places with large traffic. Based on the recorded data, they would analyze the clothing styles that local consumers prefer and the price range that most consumers can accept, and then carry out targeted design and marketing.

Therefore, although product selection is difficult, as long as you understand the basic principles of product selection and invest enough time and energy, the product sales data and user needs can be easily mined. Many products in vertical markets are worth trying for sellers.

Most of these merchants in the vertical market value profits more than order volume. It is precisely this kind of calm attitude towards the sales volume of individual products that allows them to arrange their own operating rhythm based on their actual situation. It is also for this reason that these sellers can go further and further on the road of Amazon.

Amazon

Vertical Field