Awesome! The cross-border seller has completed 3.6 billion in financing, and its products have been listed as Amazon Best Sellers for many times.

As the epidemic boosted online consumption, there were constant news of cross-border financing and listing last year. This year, affected by the overall environment, platform supervision and rising logistics costs, the number of financing and listing of big sellers in the circle has declined.

However, there are many hidden talents in the cross-border circle, and excellent sellers are always low-key. Recently, Dreame Technology, a brand in the smart home appliance industry, announced the completion of a RMB 3.6 billion Series C financing!

Dreame Technology Completes RMB 3.6 Billion Series C Financing

On October 20, Dreame Technology announced on its official WeChat account that it had recently completed a C round of financing of RMB 3.6 billion. This round of investment was led by Huaxing New Economy Fund and CPE Yuanfeng, with strategic investment from Country Garden Venture Capital, Yunfeng Fund, Panze Asset, Beijing Taikang Investment, Skywalker Capital, Harvest Investment, and Morningside Capital, and additional investment from old shareholders Xiaomi Group, Shunwei Capital, and IDG Capital.

According to public information, Dreame Technology Co., Ltd. is located in Wuzhong Economic Development Zone, Suzhou. In August 2020, it completed a B+ round of financing of nearly 100 million yuan , led by IDG Capital, followed by Xiaomi, Shunwei Capital, Peak Valley Capital, and Qingrui Venture Capital .

It can be seen from this that Xiaomi is also among the investors. Previously, Xiaomi has invested in the cross-border blockbuster Paton. This series of actions demonstrates Xiaomi's ambition to expand its cross-border business.

It is understood that Dreame Technology was founded in 2017. The company now has nearly 1,800 employees, of which more than 70% are technical personnel , and the annual R&D investment exceeds 12% . Dreame founder and CEO Yu Hao said that this round of financing will continue to be used to increase the introduction of cutting-edge R&D talents and technical team building to safeguard Dreame's innovative development.

In recent years, Dreame Technology has continuously surpassed itself in scientific and technological research and development, and has become a global leader in core technologies such as high-speed motors and SLAM (simultaneous localization and mapping). As of September 2021, Dreame Technology has applied for 1,656 patents worldwide, including 509 invention patent applications and 108 PCT applications, and has obtained a total of 726 authorized patents.

R&D innovation has now become an important development goal for technology companies. Anker Innovations in the industry also invests a very large proportion of its annual investment in R&D. It is reported that as of the end of 2020, Anker Innovations had a total of 1,010 R&D personnel, accounting for 47.11% of the total number of employees. From 2018 to 2020, Anker Innovations' R&D investment accounted for 5.48%, 5.92% and 6.07% of its operating income, respectively, showing an increasing trend year by year.

As a peer of Dreame Technology, Ecovacs stated in its 2020 annual report that the company currently has 951 R&D personnel, accounting for 14.52% of the total number of employees. In 2020, it invested a total of 338 million yuan in R&D, accounting for 4.67% of total revenue.

Anker Innovations said that continued high R&D investment has become one of the important factors for the company's products to maintain market competitiveness. Ecovacs said that as an innovation-driven company, Ecovacs has always insisted on continuous investment in R&D and will continue to increase investment in cutting-edge technology R&D in the future.

Dreame Technology's revenue in the first half of the year was nearly 2 billion, a year-on-year increase of 100%

At the same time as announcing the financing news, Dreame Technology also disclosed its revenue situation this year . Since it started external sales in 2019, Dreame Technology's revenue has maintained rapid growth in the past three years. Its revenue exceeded 500 million in 2019 and exceeded 2 billion in 2020. The first half of this year was close to the level of the whole year last year, with a year-on-year growth of more than 100%.

Although Dreame Technology has not yet gone public, its revenue level has already surpassed some of the big-name listed companies in the cross-border circle.

It is understood that the sales of the Dreamie brand in overseas markets currently account for about 70%, and its products cover more than 100 countries and regions - covering Europe, South America and Southeast Asia, with key markets including Germany, France, Italy, Spain, Russia, South Korea and so on .

Dreame's products have been sold out on eBay and Amazon many times . I went to various Amazon sites to check for Dreame's products and found that many of its products were listed as "Amazon's Choice". Dreame's sweeping robots have received rave reviews on various Amazon sites. In addition, the Dreame brand ranks at the top in the smart home appliance cleaning product subcategory on eBay.

In addition, Dreame Technology's products have also won many honors on major platforms. It is reported that in June 2021, Dreame vacuum cleaners topped the sales of vacuum cleaners above 300 euros on AliExpress Europe ; in June 2021, the Dreame robot vacuum cleaner D9 swept the Amazon charts in France, Italy, and Spain, becoming the best-selling champion of vacuum cleaners in the 200-300 euro price range ; in the first half of 2021, the shipment volume of Dreame cordless vacuum cleaners in the German market was three times the annual shipment volume in 2020.

Due to the impact of the epidemic in 2020, many sellers have greatly increased their sales in overseas markets, and Dreame Technology is no exception. Dreame's cordless vacuum cleaners topped the sales champion in the global AliExpress French market in 2020 , becoming one of the most popular dark horse brands on the AliExpress platform , and Dreame Technology also won the honorary title of "Top Ten Dark Horse Brands " on the AliExpress platform in April 2021 .

Cross-border e-commerce development also requires continuous innovation

At present, the development of cross-border e-commerce has entered a relatively stable stage. The previous barbaric development no longer exists, and innovation has become a necessary means for the development of cross-border e-commerce!

Take Dreame Technology as an example. Since the company was founded, it has always insisted on innovation. If it did not have market-leading invention technology, how could it gain the favor of capital?

Bao Fan, Chairman, Founding Partner and Chief Investment Officer of China Renaissance Capital, said : "Smart consumption is one of the core investment themes of China Renaissance New Economy Fund. Dreame is a smart home appliance company with geek genes. Relying on its strong R&D background, the company has achieved a global leading position in underlying technologies such as high-speed motors and VSLAM visual navigation, and has actively applied many innovative technologies to its products. Its market share in developed countries such as the United States and Germany continues to increase. Dreame is a company that is brave enough to innovate continuously. We have seen Dreame's determination and perseverance to firmly establish 'Smart Manufacturing in China'. We are optimistic about the Dreame team headed by Yu Hao and believe that Dreame will become a leading company in the global smart home appliance industry and service robot industry in the future! "

Some sellers may say that the increase in sales of home appliances in the past two years is due to market demand, but without the support of emerging technologies and innovative products, how can they meet the needs of consumers ?

This is true not only for home appliances, but also for other products . Previously, many sellers on Amazon were doing well in the distribution model, but now they are slowly going downhill. On the other hand, those sellers who build brands and operate in a refined manner are now doing very well.

In fact, we can also glimpse some information and development directions from the financing and listing of big sellers. For example, Dreame Technology’s C round of financing is mainly used for research and development and building a technical team. It can be seen that if you want to become bigger and stronger, innovative development is essential!