Amazon sends random warnings? Big sellers are threatened with account closure

Recently, the editor saw a big Amazon seller on Twitter complaining that he was accused without reason by Amazon and was threatened with closing his store account.

The seller disclosed a letter from Amazon, which said: "Your account is at risk of being deactivated." The reason is that Amazon believes that the seller has violated the Amazon Seller Code of Conduct, including influencing customer ratings, feedback and reviews, manipulating sales rankings and artificially increasing web traffic.

Screenshot of the letter posted by the seller

In response to Amazon's accusations, the seller said they had never done these things. The seller called Amazon to communicate and filmed the call and posted it on Twitter.

Screenshot of the seller's Twitter

I watched the video and the Amazon customer service I was connected to read the letter mentioned above. The seller told them that they had not done the illegal operations mentioned in the letter. Amazon customer service replied, "If you haven't done it, don't worry."

The seller asked in return: "Since we didn't do anything, why did we still receive this letter? This is 'scary'."

Amazon customer service replied: "This is just a warning."

This sentence not only confused the seller, but also confused the editor. Since the seller did nothing wrong, why send a letter to warn people? Is it better to kill a thousand people by mistake than to let one go?

The communication process was not smooth, and Amazon refused to tell the seller what they had done wrong. Amazon customer service told the seller that if their account was closed, they could file a complaint.

The seller was so angry that he said excitedly: "We paid Amazon $3.5 million last year, and this is the customer service we get?"

The editor learned that this seller has been selling products on Amazon for nearly 10 years and is a big seller of children's toys on Amazon. One of the products in his store has more than 7,000 ratings and a high score of 4.8.

Amazon said there was no need to worry, but it quietly took action. The seller said that Amazon had recently deleted more than 300 ratings for the best-selling product in his store.

At present, the seller's video has been viewed 23,000 times on Twitter, and many sellers have come out to support him. However, some people think that the seller is worrying too much and Amazon is just giving a warning.

The seller responded that a friend of his received the same warning on his UK account last December and was closed in February this year. Last month, his US account also received the same warning.

Screenshot of the chat between the seller and his friend

The seller's friend suspected that it might be due to their use of external traffic-generating advertisements, but the seller said that he had never used external advertisements to drive traffic to the store.

Although this happened to foreign sellers, domestic sellers should also pay more attention, as Amazon’s operations are really confusing.

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