After changing careers for half a year, the monthly orders exceeded 10,000! Shopee sellers' performance soared

In recent years, the global economy has been full of uncertainties, but at the same time, my country's cross-border e-commerce industry has shown great market vitality and growth resilience, and still maintains a steady growth trend.

According to data recently released by China's Ministry of Commerce, in 2023, China's total cross-border e-commerce imports and exports will reach 2.38 trillion yuan, a year-on-year increase of 15.6%. Among them, the total export volume will reach 1.83 trillion yuan, a year-on-year increase of 19.6%. New sellers are constantly switching to the cross-border track in order to seek greater development space.

Choose the right platform and market! New sellers switch to cross-border business and enjoy rapid growth

"It took us about half a year to switch to cross-border business, and our order volume exceeded 10,000." Ryan is still excited when talking about this achievement.

Before switching to cross-border business, Ryan had been doing physical business. As we all know, the investment cost of the physical industry is high and the payment collection time is long. "In this case, if the customer defaults on the payment, the company's capital chain will be directly affected." Ryan shared .

Under the influence of the epidemic in the past few years, Ryan's factory had difficulty in capital turnover and faced unprecedented challenges. So he learned from his mistakes and made up his mind to close the factory and enter the cross-border e-commerce industry.

The first step to entering a new industry and a new market is to identify the industry and market demand. After deeply understanding the consumer demand in various markets, Ryan found that Southeast Asia has huge business opportunities. Local consumers have a significant demand for home decoration products, so Ryan decided to choose this category and focus on markets such as Thailand and Vietnam.

After joining Shopee, Ryan's store has seen a steady increase in orders. Currently, the store's orders are showing a strong growth momentum, with an average of over 10,000 orders per month, and are still growing.

Shopee's three major strategies revealed to help sellers increase their orders

Ryan believes that there are three key factors for the rapid improvement of store performance, namely on-site advertising, affiliate marketing and live streaming. Currently, most of the store's orders come from these factors.

On the Shopee platform, in-site advertising is an important tool to attract target customer groups. Ryan believes that Shopee is the easiest e-commerce platform to place advertisements, because Shopee's operations managers will teach from scratch, so even novices with no e-commerce experience can quickly get started.

In the early stage of store operation, on-site advertising plays a very critical role. Under the advice of Shopee's operations manager, Ryan first analyzed the popular products in the target market and prioritized advertising for these products. In order to test the advertising effect of these products, Ryan would test them one by one, and then decide whether to replace them with other products based on the advertising effect, and finally determine the products with high attention for continuous advertising.

In addition, Ryan believes that Shopee Affiliate Marketing (AMS) outside the site also plays a great role in helping the store. AMS is to promote brands or stores through numerous third-party alliance partners and KOLs to achieve measurable marketing investment returns. Sellers can use Shopee Affiliate Marketing to let alliance partners create content and promote it for them, thereby obtaining traffic inside and outside the site and increasing sales! After Ryan launched AMS, the store's order volume rose rapidly, and the growth momentum was particularly significant during the promotion period.

Another important factor that has played a significant role in driving the growth of store orders is Shopee Live. The traffic of Shopee Live continued to explode last year, and a large number of sellers have benefited from live streaming, and Ryan is no exception.

On the day of Shopee’s 12.12 promotion last year, the number of cross-border live streaming orders increased by 54 times that of normal days. In just 2 minutes after the promotion started, 12 million items were sold through Shopee Live. Ryan’s store also received more than 1,000 orders per day thanks to Shopee Live.

“How can a novice seller quickly close their first order?”

How can a novice merchant start his cross-border e-commerce journey on Shopee and achieve rapid order placement?

Ryan shared his experience, "Choosing the right direction is the cornerstone of success." On this basis, he insisted on conducting in-depth research on popular products in the target market. Ryan emphasized that it is crucial to correctly understand consumer needs, and at the same time, combined with the perfect domestic supply chain, providing consumers with cost-effective products is the key. He firmly believes that excellent products themselves are the best spokespersons, so sellers should ensure the quality and cost-effectiveness of the products so that the products can naturally attract and meet the needs of consumers.

On the other hand, Ryan advises sellers to keep updating frequently and increase the number of products. Slightly different from others, Ryan will select multiple products to advertise directly after uploading the products, so that he can quickly get orders. Then continue to optimize - if the click-through rate of some advertising links is not good, they will be suspended in time; and for links with too high click-through rates that quickly exhaust the advertising budget, corresponding adjustments will be made.

Ryan said that in the early stage of store operation, the core is to increase the click-through rate of products. No matter how fast the ad exposure is, there is always room for adjustment. What is really worrying is the lack of exposure, which usually means that there is a problem with the product quality. Therefore, it is necessary to ensure product quality and increase exposure and click-through rate through optimization strategies.

New goal for 2024: Double the number of sales during big promotions!

Ryan has developed a comprehensive strategy for the store's development plan for 2024. He plans to further expand product categories, actively explore new markets, and develop innovative products to enrich the store's product line and meet the needs of more consumers. In addition, in order to improve logistics efficiency and customer satisfaction, Ryan also plans to open Shopee's official overseas warehouse to lay a solid foundation for the store's long-term development.

When talking about the development plan, Ryan said confidently: "In 2024, we will make full use of the existing product advantages of the store to carry out in-depth optimization and expansion. At the same time, we plan to add new product categories to further broaden our market coverage and bring high-quality choices to more consumers."

In terms of off-site traffic, Ryan still regards affiliate marketing as an important strategy. He explained: "Affiliate marketing has the characteristics of low risk and high return. Commissions are only paid after successful orders. This provides us with a more stable promotion guarantee and helps to achieve more efficient market expansion."

Ryan also emphasized the importance of logistics cost control. To this end, the company plans to deploy overseas warehouses in Southeast Asia and work closely with local partners to ship goods to the region in advance to significantly reduce logistics costs and further optimize consumers' shopping experience.

Looking to the future, Ryan has set a clear goal for himself: "I hope that the store's order volume will increase exponentially during the big promotion in 2024." He knows that the realization of the goal requires continuous efforts and optimization, but he is full of confidence in this and is willing to work tirelessly for it.

Every year, many new sellers flock to cross-border e-commerce. For new sellers, Shopee will provide them with all-round support and also hold investment promotion meetings to focus on the topics that cross-border novices are most concerned about.

The first official online investment promotion conference of Shopee in 2024 will start on time at 2:00 pm on March 20 ! In this live broadcast, Shopee has invited more than 10 official managers to be guests in the live broadcast room to share policy benefits, site insights, guides for new store owners, category analysis, fully managed store opening and other practical information! We sincerely invite you to scan the QR code below to follow, lock in the live broadcast time, and jointly open a new chapter in e-commerce and explore unlimited business opportunities!

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