Allegro, Poland's top 1 e-commerce platform, has an annual growth rate of 12%, and a market worth hundreds of billions is waiting for you to share!

Poland is the fifth most populous country in the European Union and the 13th largest developed economy in the world. In recent years, thanks to the development of the Internet and electronic payment systems, the e-commerce market in Poland has expanded rapidly, especially between 2019 and 2020, when the e-commerce industry in Poland developed rapidly, and the market size expanded by 35% - by the end of 2020, the total market value had exceeded 20 billion euros (nearly 150 billion yuan).

The pandemic has made more and more Poles accustomed to online shopping . At present, more than 74% of the population in Poland, which has a population of more than 38 million, have become accustomed to online shopping. More and more industry experts have selected Poland as one of the most promising blue ocean markets. In a report, the international accounting firm PricewaterhouseCoopers pointed out that in the next five years, the Polish e-commerce market will grow at an annual rate of 12%, and it is expected that by 2026, the Polish e-commerce market will exceed 162 billion Polish zlotys (36 billion euros).

Unlike Western European countries, Poles are more accustomed to shopping on local platforms. Allegro, the largest local e-commerce platform in Poland, has a history of more than 20 years and is the first choice for shopping in the hearts of most Polish people. In a survey on the choice of e-commerce platforms, 86% of respondents chose Allegro as their favorite platform.

In terms of traffic, Allegro is an unsurpassed market leader. With 21 million active customers per month and 1.5 billion monthly searches, Allegro has become one of the top ten e-commerce platforms in the world. The platform's extremely high traffic and page views provide the strongest support for sellers to create new hits.

However, facing the growing shopping needs of tens of millions of buyers, the supply of Polish sellers is far from meeting them. Therefore, Allegro has been expanding international sellers as a development strategy in recent years. Allegro attaches great importance to Chinese sellers. In order to optimize the operating experience of sellers, the platform has completed docking with many mainstream ERP companies, and the platform also has a professional Chinese team and Chinese version of the tutorial to support sellers throughout the sales process. In addition, a major plan of the platform - Allegro Smart! Free shipping plan is currently open to sellers shipping from Germany, France, the Czech Republic and the Netherlands, which has also attracted countless sellers with warehouses in these countries to settle in.

It is worth emphasizing that it is very easy to open an account on the Allegro platform without paying high fees. Sellers will also receive assistance from the Chinese onboarding team. New sellers will also receive new account welcome benefits, including exemption from listing fees, sales commissions and other preferential services. The platform has also launched an automatic translation function, so international sellers do not have to worry about language localization issues.

Global Shopping Festival - Black Friday Sale is about to begin

The annual Black Friday promotion is approaching, and global cross-border sellers have ushered in the busiest time of the year. Like other countries, Black Friday is also the biggest shopping carnival of the year in Poland. At that time, everyone's enthusiasm for buying is no less than China's "Double Eleven"! On the Allegro platform, this grand celebration will last for eight days, and the platform calls it "Black Week"-Black Friday Promotion Week. Recently, the Allegro platform officially announced that the 2021 "Black Friday Network One" promotion will be officially launched from November 22 to November 29! During the event, the platform will vigorously promote it in major media and the platform homepage, and provide sufficient traffic support to merchants participating in the promotion activities, so that their products can reach a wider consumer group during the 8-day event, thereby obtaining an increase in single orders. Popular categories during the promotion include electronic products, skin care products, beauty tools, clothing, footwear, furniture and home furnishings, etc.

Sellers participating in the Black Friday promotion can receive the following benefits:

● Offers will be displayed with a special Black Week promotion badge in the search results

● Display your products in the most prominent position on the Allegro website

● Opportunity to send campaign emails directly to customers through the platform, thereby reaching more potential customers

● You can limit the number of buyers who can purchase the same offer

Results of the 2020 Black Friday promotion

Are you still undecided, are you willing to participate? Welcome to take a look at some sales data from last year's Black Friday promotion! During the 8-day event, the platform sold an average of 3.5 million products per day, and an average of 9 buyers visited the platform homepage every second. Chinese sellers actively participated in this year's event and achieved excellent results. The number of successful sellers' orders reached 2.5-3 times that of normal days. The most popular product categories among buyers include: "Electronics", "Home and Garden" and "Children".

Among the 3.1 million electronic products sold by Allegro sellers are 57,000 smartphones, 66,500 smart watches and accessories, nearly 7,500 3D printers, 23,000 computers, more than 13,500 multi-function printers, 14,000 coffee machines, 30,000 vacuum cleaners, more than 26,000 humidifiers and air purifiers, nearly 110,000 headphones, and more.

The most popular clothing categories among buyers include: 480,000 pieces of women's clothing and underwear, nearly 400,000 pieces of men's clothing and underwear, 245,000 accessories (wallets, headwear, gloves, scarves, shawls), 104,000 pieces of women's jewelry, 46,000 watches, 243,000 pieces of children's clothing, and more than 230,000 pairs of shoes.

In the beauty and health category, sellers sold: 645,000 skin care products, 315,000 manicure and pedicure accessories, 185,000 cosmetics, nearly 155,000 perfumes and eau de toilette, nearly 142,000 oral care products, nearly 200,000 dietary supplements, and more!

Among the 3.7 million decorations sold by Allegro sellers were: 910,000 Christmas decorations, 730,000 window decorations, 635,000 tableware and kitchen accessories, 500,000 decorative items, 1 million office supplies and 300,000 furniture items.

If you are also interested in the Polish market, you might consider starting with the Polish e-commerce giants, where you will have the opportunity to reach 21 million new customers. There is no time to lose, so take action and prepare for the Black Friday sale!

( Source: Three State Express Contribution )

Allegro, Poland, Black Friday