The brand has "conquered" more than 2,500 North American celebrities and internet influencers. Why is this seller so successful?

Cross-border e-commerce was a blue ocean in 2004, and it is still booming in 2021. In the 17- year cross-border long-distance race, batches of sellers have fallen silently, while a large number of entrants have grown rapidly through hardships and become leaders in the cross-border e-commerce industry. Alita Technology, which mainly builds its own B2C/B2B websites and develops overseas channels, is one of them.

From the beginning, it started as a purchasing agent for overseas small B customers, and later chose to provide products and services specifically for young people in Europe and the United States. After continuous efforts, Alita Technology has now successfully entered the mainstream circles of Europe and the United States. In the North American market alone, there are more than 2,500 celebrities and Internet celebrities using the company's products and services. Why is Alita Technology, a 17 -year-old cross-border player, so good? You can get a glimpse of its business secrets in this article.

At the same time, Chen Quncheng, the founder of Altruism Technology , also gave detailed answers to questions such as "What are the opportunities and challenges for newcomers entering independent sites at this stage?", "What difficulties are independent site sellers facing in the process of creating popular products?", and "What is the most important thing in cross-border e-commerce?"

Not wanting to follow the same path, Alta Technology embarks on a journey to become a DTC brand independent website

In 2021, a large number of new sellers have flooded into the cross-border e-commerce field, and the competition among sellers on major e-commerce platforms has become increasingly fierce. Voices such as "cross-border business is too difficult this year" have been heard one after another. However, in his opinion, the competition in cross-border e-commerce is very fierce every year. Since he joined this circle by accident in 2004 , he has seen a lot of newcomers joining and a lot of people leaving every year . With the increasing involution of cross-border e-commerce platforms and independent station groups, many sellers are still stepping up their efforts to do homogeneous things , which will only make the future cross-border road more difficult.

As a veteran cross-border e-commerce driver who has paid a lot of tuition fees, he figured this out very early on, so he wanted to differentiate Alita Technology from 99.99% of domestic cross-border e-commerce companies . When everyone was investing heavily in different platforms, he could predict possible risks and then find the next opportunity. Therefore , in 2017 , Alita Technology had already begun to deploy DTC brand independent sites.

Facts have proved that this move was a very correct one. With the unique advantages of independent sites, Alita Technology's DTC brand path has a bright future.

Alita Technology has "conquered" more than 2,500 North American celebrities and Internet celebrities, the road to success

Now, with its years of experience as a buying agent and its familiarity with overseas markets, Alita Technology has been committed to building its own global brand since 2017 by integrating the supply chain. After less than four years of hard work, Alita Technology has successfully entered the mainstream circles of Europe and the United States, achieving a gorgeous transformation from a buying agent to a DTC brand.

The picture shows the founder of Alta Technology, Chen Quncheng, taking a photo with three celebrities. From left to right, the celebrities are Salt Bae, Jake Paul, and Logan Paul.

The three stars in the picture are Billie Eilish , O'Neal's son Shareef, and Alves from left to right.

In the North American market alone, there are more than 2,500 celebrities and internet celebrities using Alita Technology's products and services , with the number of their fans ranging from tens of thousands to tens of millions. Among them are sports star O'Neal's son , James' nephew , internet celebrity entrepreneur Salt Bae , talented singer Billie Eilish, hip-hop singers Lil Mosey, 24KGOLDN, Machine Gun Kelly, as well as YouTube celebrities Jake Paul and Logan Paul, and Atlantic Records and other well-known people and companies .

In the European market, Alita Technology has established strategic partnerships with first-tier companies such as Sony Music . In Brazil, hundreds of celebrities and top influencers in Sao Paulo alone have been using the company's products.

In 2020, Alita Technology successfully entered the Chinese market and has now established a brand offline service system in cities such as Shanghai, Chengdu, Guangzhou, Hangzhou, and Xiamen, bringing the company's products and services to more urban trendsetters.

The secret to Alita Technology's success is actually very simple. If you want to do well in cross-border e-commerce, the most important thing is to have a clear positioning, treat users as human beings, meet their unmet needs, provide target users with the ultimate service and experience, and make money by the way. This is the eternal and unchanging kingly way.

Is it difficult to attract traffic and cost a lot of money? How to break the ice for independent websites

As platform dividends are gradually lost, in 2021, more sellers will turn their attention to independent sites that have many advantages.

Alita Technology, which has already deployed independent websites, has already tasted the sweetness of it. For the entire enterprise and management team, building an independent website can better enhance the understanding of the essence of business, especially the correct understanding of user needs , real overseas trends and traffic , and formulate more differentiated strategies and tactics to ensure that the enterprise can find business innovation points in the increasingly highly homogenized platform sales and lead the company to sustainable development.

The continued rise in popularity of independent sites has caused concern: It is difficult to attract traffic to independent sites and it costs a lot of money, so it is no longer suitable for newcomers to enter?

He always believes that there are always opportunities for anyone to run an independent website . The key is to handle the industry and positioning you choose and the relationship between the independent website and this positioning , so not every entrant can make money.

It is not difficult to attract traffic to an independent website , but it is difficult to attract accurate traffic. Accurate traffic is very good for companies that choose the right products and user groups, but it is a nightmare for companies that have inaccurate positioning, and they lose so much that they doubt their lives. Correct traffic must start with understanding user needs, finding your own differentiated positioning, and getting big returns with small investments.

The biggest dilemma facing independent website sellers in the process of promoting products is that they operate with the mindset of following the trend to make quick money , without cultivating user thinking and service awareness. Many newcomers start by spending a lot of money on advertising to quickly test out popular products , and some people are superstitious about the secrets of thousands of orders a day taught by some advertising optimization masters . These sellers are likely to face the dilemma of losses !

In fact, creating a hit product often requires returning to the simplest essence, returning to our own industry, and figuring out who our users are? What is our user profile? To put it bluntly, all product selection points still revolve around users.

Changing your mindset to keep up with the times, the future of Altruistic Technology

As a veteran player who has been working in the cross-border industry for 17 years, he has witnessed tremendous changes in the cross-border e-commerce industry. As the era of mobile social e-commerce and the platform era alternate, cross-border sellers must fundamentally change their thinking to keep up with this era . They should not be obsessed with the pleasure brought to everyone by the previous era, but should seize the dividends of mobile social e-commerce in this era and build their own companies into excellent cases of this era in the niche fields of their choice .

The situation is changing, but the original intention of Alta Technology has never changed. From the first day of its establishment, the company has only one goal: to become an international light luxury fashion brand that is truly led by Chinese people and occupies the minds of mainstream European and American users. The next plan is to continue to bring the brand to every corner of the world, and when the time is right, share China's profound culture with more people in the world.

"Your job is to HEAR all but LISTEN to yourself!" Just as the only constant thing in the world is that everything is changing at any time, Chen Quncheng, the founder of Altruism Technology, has always used practical actions to realize this sentence!

On May 25, 2021, at the 2021 Fifth China (Guangzhou) Cross-border E-commerce Online Marketing Conference hosted by Yien, Chen Quncheng, founder of Altruism Technology, will give a wonderful presentation on the theme of "The underlying logic of DTC brands 0-1".

Interested sellers can click the link: https://www.ennews.com/2021 to register for this conference.

Independent website