"Burn" out a new track! China's "ghost money" value increases 10 times overseas

While we are accepting Western culture, Chinese culture is also being exported.

Whether it is the Mid-Autumn Festival, Qingming Festival or Hanyi Festival, many people will express their grief by "burning paper money". This was originally a cultural phenomenon in China, but in recent years this cultural phenomenon has crossed national borders and caused a great wave of enthusiasm overseas.

Today, from Amazon to eBay, from Russia to the United States, Chinese ghost money, paper-made products and other related products are conquering overseas markets with their unique charm.

The net worth has increased tenfold, and ghost money and paper products have also been exported

You may also remember the video of a Chinese lady selling paper money on the streets of France during Halloween? In the video, many French people bought a lot of paper money and paper products to commemorate their deceased relatives: a lady bought two "LV" bags, and an uncle bought "salmon" for his recently deceased kitten. From the video, we can see that in addition to these, the lady also sold luxury goods such as "Apple suits" and "yachts". Some netizens said: "Strange cultural output has increased again."

In foreign countries, many people call Chinese ghost money "ancestor money" or "Joss paper". On Amazon, if you use "ancestor money" as a keyword, you will see a lot of "Lu Lu Tong" products "produced by Tiandi Bank".

Take a listing with the Amazon's Choice logo as an example. This ghost money has a specification of 200 pieces and a price of $6.99 (about RMB 50.76) . Surprisingly, although this product has only sold more than 50 times in the past month, the product rating is as high as 4.7 stars. There is also a listing with a specification of 400 pieces and a price of $11.99 (RMB 87.07), which also has a rating of 4.7 stars.

In domestic channels, the price of 100 pieces of the same product varies, ranging from 0.7 yuan to 2.5 yuan. Based on the cost of 2.5 yuan, the price of 200 pieces of ghost money on Amazon has increased tenfold; based on the price of 0.7 yuan, it has increased more than 35 times.

As the saying goes, when in Rome, do as the Romans do. In addition to the "Lu Lu Tong" produced by Tiandi Bank, Amazon also has the "Federal Reserve Notes" printed with Franklin's head. This product is more popular than the "Lu Lu Tong", with sales of more than 100 in the past month and higher reviews. The price of this product is $8.99 for a bundle of 4, but there are only 80 notes in a bundle; the same product is also sold in domestic channels, and the price of a bundle is 0.88 yuan.

In addition, "daily necessities" such as clothes, furniture, and home appliances can also be found on Amazon. I even saw listings for paper-made "massage chairs," "yachts," and "mahjong and mahjong tables (with 4 seats) sets." I have to say, the sellers are really talented.

(Photo source: Amazon)

In addition to these "currencies", "electronic products", "furniture and appliances" and other "daily necessities", Amazon also has stainless steel burning barrels specifically for "burning paper". Unlike ordinary containers for burning leaves, garbage, etc., these burning barrels often have conspicuous logos such as ingots on their appearance.

The above products can be found not only on Amazon, but also on eBay, and the prices of some products are even slightly higher than those on Amazon. It is worth mentioning that there are also sellers selling paper tricycles and watch sets on eBay. The rich variety of related products has once again refreshed the editor's imagination.

In addition, there is a burn barrel that impressed me. This burn barrel is sold by a Chinese seller on eBay. It has a gold ingot shape and is the most unique one I have seen so far. The price is close to $187. The price is also much higher than other ordinary burn barrels. Some burn barrels on eBay are sold for less than $50.

The other two more expensive burn barrels on Amazon ( $129 and $152) also look different from other burn barrels. From this point, we can see that no matter what category you are in, your product must have its own unique selling point to stand out from the crowd.

Related videos went viral on TikTok, and Feng Shui also went abroad

What affects the West is not only our "ancestral money", but also our "feng shui". It was reported that Trump believed that feng shui could help him turn the unfavorable situation around and make more money.

Social media such as TikTok have also brought considerable popularity to Feng Shui. A while ago, a video about "Which plants can bring wealth to the office" went viral on TikTok. The video has been played 1.3 million times, and the blogger who posted the video has accumulated a large number of fans. The total number of videos with the #fengshui tag on TikTok has also reached 3.4 billion times.

Searching for "fengshui" on Amazon will bring up a large number of ornaments with different shapes but with the effect of "improving feng shui". Let's take the listing with the Amazon's Choice logo as an example.

This listing has sold more than 100 pieces in the past month. It is a collection of several small ornaments. One of them is a 3-inch yellow crystal "treasure bowl" with 41 ingots, priced at $9.99 (about $72.49), while the domestic price of the same specification is 15 yuan; another colorful cornucopia (with 41 ingots) priced at $15.49 (about 112 yuan) is priced at 25 yuan in China.

( Image source: Amazon, screenshot of buyer reviews )

Another store sells a small landscape ornament labeled with the effect of "calming the mind and spirit" for US$49.99 (with spray effect, approximately RMB 362.77) and US$45.99 (without spray effect, approximately RMB 333.74) on Amazon. The domestic prices are RMB 80 and RMB 55 respectively, more than four times and six times the value respectively.

In addition to ornaments, many products such as bracelets, crystals, and coins (Five Emperors' coins, Feng Shui coins) also appeared under the search results of "fengshui" on Amazon. The same is true on eBay. For example, the "Five Emperors' Coins" pendant, which is more common in domestic channels, has a domestic wholesale price of 0.9 yuan each, and the price on eBay is 11.35 US dollars (about 82.36) for 6 pieces.

In addition to setting up e-commerce platforms, many sellers have also established their own independent brand websites, and Karma and Luck is one of them. Karma and Luck is a jewelry accessories brand that integrates metaphysical cultural elements. While setting up on Amazon, it also created its own independent website. Most of the traffic on the independent website comes from direct visits, which also shows the great influence of its brand.

Some people call Feng Shui "the chosen category for Chinese sellers to go overseas", and I agree with that. This is a unique culture of China for thousands of years, and the same is true for ghost money, paper-made articles, etc. ( Note: This is not advocacy, nor is it feudal MiXin, it is only a discussion on cultural phenomena ). However, being blessed by nature does not mean that sellers can break into this category with just enthusiasm. I have seen stores on Amazon that have received many good reviews, and I have also seen stores with almost no sales. Different countries also have different compliance requirements. When I was looking up information, I encountered the situation where the same product was exported to different countries, so the specifications were slightly different. As I have always said, no matter what industry, knowing yourself and the enemy can win every battle.

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