eBay will prioritize CPC ads on search pages

Consumers often use the search function to select products when shopping online. If a product is displayed first in the search results, it will greatly increase the probability of being purchased by consumers. Therefore, many e-commerce sellers try their best to improve the ranking of their products in the search results.

According to foreign media reports, eBay is preparing to fully launch a CPC advertising program. Sellers' listings participating in this program will be given priority in search results. In this model, sellers will pay a small fee every time a consumer clicks on a promotional listing.

eBay has also added keyword control and budget planning permissions for promotional listings. Sellers can use keywords recommended by eBay or choose keywords to target their own listings. In addition, sellers can also control the amount they spend on CPC ads every day through the daily budget function, which helps sellers control advertising and overall profits.

Alex Kazim, vice president and general manager of eBay Global Advertising , said that the program is currently in the testing phase and will be launched to eligible sellers later this year. At the same time, eBay has also cooperated with leading third -party service providers in North America, Europe and China to provide sellers with more new advanced CPC ads for promoted listings .

According to eBay statistics, 70% of eBay consumers use the search function first when shopping, and one in five consumers will shop on the search page. CPC advertising plans appear to help increase sellers' sales, but the specific effect can only be determined after testing.

Alex Kazim believes that the upcoming CPC advertising plan is a win-win choice. eBay can achieve its goal of creating a holistic advertising solution for individuals, entrepreneurs and businesses of all sizes , and sellers can increase their sales on eBay and develop their brands.

As advertising gradually falls into "involution", eBay is also introducing more types of advertising. With the decline in sales on the eBay platform, advertising is becoming an important source of income for eBay to increase profits. At the same time, eBay sellers must also conduct more tests when using advertising promotion to choose the most appropriate promotion plan.

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