TikTok Shop UK launches the "Million Pound Club" to help new merchants grow rapidly

Recently, TikTok Shop launched the "Million Pound Club" incentive plan for British merchants, involving commission-free, logistics fulfillment, brand promotion, etc. It is understood that the plan aims to attract more new merchants to settle in the UK through a series of special incentive policies and strong platform support, while helping them achieve a million-pound sales breakthrough on the platform.

The "Million Pound Club" program will bring multiple benefits to new merchants in the UK, including 0% sales commission for up to 90 days, free use of the platform's fulfillment and delivery services, and exclusive operational support for merchants. At the same time, TikTok Shop will also provide merchants with special promotional support to ensure that their brands and products receive more exposure and attention through big promotions, influencers, and content promotion.

Million Pound Club launched to help new merchants grow rapidly

Public information from the "Million Pound Club" shows that all new sellers who enter the UK after June 23 will have the opportunity to receive a commission-free discount within 14 days of successful entry, and the discount period will last until September 30. During this period, TikTok Shop will also provide free platform warehousing and logistics fulfillment services (Fulfillment By TikTok Shop) in the UK to help merchants optimize inventory management and logistics distribution, reduce logistics costs, and improve distribution efficiency.

TikTok Shop Million Pound Club Incentive Policy Poster

In addition, the platform will provide assistance to new merchants in the store entry and product listing process to ensure rapid cold start sales and provide a complete after-sales service system. For new merchants without much operating experience, TikTok Shop Merchant University will provide special training courses to enable them to quickly understand the latest market trends, operating skills and success cases, and help merchants improve their operating capabilities.

Finally, TikTok Shop will also work with high-potential merchants to plan and launch platform marketing activities, using the platform's insights to accurately reach target consumer groups. It can be said that these favorable policies of the Million Pound Club take care of all aspects of new merchants entering the UK market.

Jan Wilk, head of TikTok Shop UK operations, said: "We are committed to supporting big brands and small and medium - sized businesses to accelerate sales growth outside of traditional channels. With the launch of the new 'Million Pound Club' program, we hope that this series of e-commerce solutions and resource support will help merchants grow rapidly and reach new users. Now is the best time to do business on TikTok Shop. The 0% commission policy and our unparalleled support will help TikTok Shop Million Pound Club members grow on the platform."

British brands are playing with live e-commerce, with high potential for user repurchase

Before the launch of the Million Pound Club, TikTok Shop had already achieved great success in the UK market, sparking heated discussions among domestic merchants.

Especially in the past half month, from the first brand to achieve daily sales of one million during the summer promotion to the launch of a series of new merchant support policies, TikTok Shop has continued to gain momentum in the UK market, and in the blink of an eye it has become a "hot commodity" in the eyes of merchants.

In the just-concluded summer promotion, British beauty brand Made By Mitchell set a new record, becoming the first brand in the UK to exceed $1 million in sales in a single day on TikTok Shop. Its success was due to a 12-hour live broadcast "marathon", in which a product was sold every second in the live broadcast room. The sales eventually reached $830,000, helping the brand achieve a milestone of over $1 million in sales in just 24 hours.

In the UK, TikTok Shop has not only become a platform for the rapid development of small and medium-sized businesses, but also provided a broader space and stage for well-known brands to further expand their influence. Data shows that after the British clothing brand ASOS entered TikTok Shop, more than 57% of the platform's sales came from new customers.

These cases all show that the TikTok Shop platform has unique appeal to overseas brands and users.

Earlier foreign media reported that according to a research report from professional research organization Retail Economics, the UK social e-commerce industry is expected to more than double in the next four years, growing from 7.4 billion pounds to nearly 16 billion pounds by 2028, and its share of the online e-commerce market will increase from the current 6% to 10%, a growth rate four times that of overall e-commerce sales.

Research shows that more than half of British users have purchased goods directly through social media, with TikTok users leading the way in social e-commerce penetration. 44% of respondents shop directly on TikTok, and a quarter say they shop on the platform at least once a month.

Richard Lim, CEO of Retail Economics, said: “Social commerce has been around for decades, but we’ve seen it really accelerate in the past few years, driven by platforms like TikTok. These platforms have created a seamless shopping experience using better technology and more convenient business models. Add to that highly entertaining creators and content, and we now have a magic formula that is accelerating the growth of social commerce in a way we have never seen before.”

Industry observers pointed out that in many overseas markets such as the UK and the US, TikTok Shop is leading a new shopping culture, and the trend of live streaming is also reshaping the e-commerce ecosystem. This culture is rooted in the discovery feature of the TikTok platform and promotes connections between merchants, creators and the TikTok community. At the same time, this new shopping experience enables users to discover and purchase products from their favorite creators and brands, while providing brands, merchants and creators with tools and opportunities to sell products directly on TikTok.

The Million Pound Club will provide the latest boost to this shopping trend as it continues to grow in the UK.

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