The well-known cartoon brand once again defends its rights, and its trademark copyrights cannot be touched!

Holiday shopping has begun, and sellers are entering the final sprint. During this critical period, if sellers receive a red flag for infringement, they will definitely be in a state of panic.

Brand protection has always been swift, accurate and ruthless. Freezing store funds is a routine operation. It is difficult for sellers to appeal back, and if they do not want to lose all their money, they have to pay high settlement fees.

Recently, another brand has filed a case to protect its rights, sellers should pay attention.

Recently, THOSE CHARACTERS FROM CLEVELAND, the brand owner of CARE BEARS, commissioned HSP Law Firm to initiate an infringement lawsuit with the case number 21-cv-5630.

It is understood that THOSE CHARACTERS FROM CLEVELAND is a brand creative entertainment company from the United States, which owns many well-known brands such as CARE BEARS, MADBALLS, HOLLY HOBBIE , etc. Among them, the CARE BEARS series of cartoons has been widely loved by animation fans of all ages since its birth, and its peripheral products have quickly become popular all over the world.

The brand has a strong awareness and strength in protecting its rights, having filed nine infringement lawsuits this year alone .

At present, the brand has registered the "CARE BEARS" trademark in the United States, which involves many categories, including toys, clothing accessories, electronic products, stationery gifts, jewelry, daily necessities, etc. In addition, sellers should also pay attention to other trademarks, such as CHRISTMAS WISH BEAR, TRASHIN' PUMPKIN, etc.

Everyone should be aware that you cannot use phrases such as CARE BEARS directly in the listing title or product description, or print the trademark on the product or its packaging.

In addition, unauthorized use of the copyright of the CARE BEARS cartoon image is also very easy to be sued for infringement.

(CARE BEARS cartoon image)

At present, the law firm HSP has filed a lawsuit in the U.S. District Court, and it is estimated that more stores will receive freezing notices in the future.

The editor reviewed several CARE BEARS infringement cases at the beginning of this year and found that every time a case was filed, two to three hundred online stores were sued. The most involved were Amazon stores, followed by stores on Wish, AliExpress and other platforms. In addition, the editor also found some companies from Guangzhou and Shenzhen on the defendant list.

Indeed, by selling products related to well-known brands like CARE BEARS, sellers can save a lot of advertising costs and may also receive a large number of orders, but this also faces the risk of infringement, which may not even be worth the cost.

Cartoon

Infringement