eBay launches new marketing tool that allows sellers to place ads in search results

Recently, eBay launched the advanced beta version of the advertising marketing tool Promoted Listings Advanced BETA. This will enable sellers to promote their products in the top positions of search results .

The tool works by allowing sellers to lock in product keywords, and then prioritize their products in eBay search results. This advertising marketing tool is a pay-per-click model, which means that when consumers click on the ad, the seller needs to pay.

eBay said that this marketing model is more suitable for large sellers, sellers with high inventory fees and who can significantly increase purchase conversion rates by using this tool, as well as sellers who have already run this model on other markets .

In fact, eBay has already launched this feature to some selected sellers earlier this year . From September, eBay began to open this feature to all eligible sellers on the US, UK, Germany and Australia . Eligible sellers can use this tool directly on the advertising dashboard in Seller Center .

According to eBay , Perfect Part, an American company, increased its daily sales by 66% by combining search ads and page ads. In addition, a German company said that using this tool, its sales speed increased by more than 50%.

As the service becomes more popular, eBay has given four optimization suggestions for using the tool.

eBay recommends sellers to use recommended keywords to attract consumers. That is, eBay will collect keywords that buyers are most likely to use. eBay also emphasizes that in order to achieve the best results, fill in at least 10-15 keywords for each listing in the ad.

In addition, eBay recommends that sellers use official recommended prices to increase the likelihood of products appearing at the top of search results. For a given keyword, eBay aggregates the bids for products that appear at the top of the search results page to convert them into a recommended bid range.

In addition to CPC bidding, factors such as daily budget, keyword relevance, listing quality, and competitors all play a role in determining whether a seller can get a top-ranked ad spot in search results. Therefore, it is especially important for sellers to optimize these areas.

eBay also points out that organizing listings by the same criteria will create more effective advertising campaigns. Grouping similar listings together allows sellers to target them using the same keywords.

eBay

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